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HungryPanda Aims to Create a Better Food Delivery Market

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HungryPanda is a Chinese food ordering system that provides its service to ensure the safe and timely delivery of Chinese food to the Chinese people living abroad. The firm aims to create a better food delivery market and it is making innovative changes in its operations to achieve its goals.

Since its establishment in 2017, HungryPanda has grown 30x times, and its founder Eric Liu has worked immensely hard to take the Chinese food delivery giant to a new height. Headquartered in London, HungryPanda has expanded to a total of 47 cities across the globe.

HungryPanda follows sustainable business practices to carry out its operations and keep its customers satisfied. The company has taken the advantage of the growth of the global food industry and it has opted for new ways to grow across the globe.

Aims to Provide the Best Quality Chinese Food 

HungryPanda aims to provide the best quality Chinese food to customers and it keeps on upgrading its services by focusing on technology advancement. The Chinese food delivery giant has also attracted funding of 70mn from investment companies to boost the level of its operations during the health pandemic.

HungryPanda never compromises with the food quality and it always provides delicious as well as mouth-watering Chinese food items. Following the investment of funding, the company has expanded itself in terms of products, regions, and audiences.

Release of Improved App Version

In order to boost the convenience of its customers, HungryPanda has released an improved version of its app. The new app is versed with better functionality and it has got a user-friendly design that makes it easy to use.

A few features included in the app are more functional modules, diverse page categories, personalized display, and fast loading. Now, customers can easily access different services through the app and one can easily avail of discount information with ease.

Improvement in Brand Value 

HungryPanda has tried to upgrade its level of customer service and it aims to provide an excellent user experience to customers. It lays its focus to improve the level of comfort for its customers by making them available with a streamlined food delivery service.

HungryPanda focuses on fulfilling its customers’ demands by providing personalized services. Due to its efforts to improve its customer service and user experience, the food delivery giant has managed to upgrade its brand value from 1.0 to 3.0.

Works on “Customer First” Approach 

HungryPanda always functions on the basis of the needs of its customers as it follows the “customer first” approach in its work. It follows innovative marketing methods and adopts sustainable business practices to satisfy its customers in the best possible way.

During the pandemic lockdown period, the company had made many changes in its functionality. It didn’t just lay its focus on keeping its customers happy but it also facilitated food restaurants to boost their food businesses.

It is simply due to the innovative approach that HungryPanda follows in its functioning. Now, in the new normal period, HungryPanda has made changes to provide protection against risks while picking up food at dine-in restaurants.

HungryPanda has made available offline meal pickup service at discounted rates and it has also facilitated self-pick service for customers. All these changes have been made by the company to benefit the food restaurants and make people dine outside their homes to get rid of homesickness.

Contactless Food Delivery 

HungryPanda is working hard to provide contactless food delivery for its clients by fulfilling their needs. It follows all the safety measures to ensure their safety during the food delivery process. The food delivery service has upgraded the level of its service and it is the reason why it is witnessing immense growth at a global level.

And it is seeing its expansion at a fast pace to meet the needs of Chinese customers. HungryPanda believes in sustainable growth and it keeps on taking customers’ feedback to improve its overall customer service.

The demand for Chinese food is increasing in different corners of the world because many Chinese people settled abroad seek Chinese food to satisfy their hunger. HungryPanda has very well adapted to the concept of a community-focused food delivery system. It keeps on upgrading its services to grow its dominance in the food delivery industry.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The Key Components of a Successful Digital Marketing Strategy

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In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

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