Business

How video content steals the attention of a scroller?

Published

4 years ago

September 13, 2021

The social media and other platforms on the web are drenched in content that catches the spectator’s attention. Numerous content creators, marketing agencies, and brands toil hard to make their content trend and gain views. Although there is a plethora of content present on different browsers, only the unique and engaging content catches the attention of scrollers.

The recent epochal shift has digitized nearly everything. One form of content that is prevailing exceptionally in the contemporary world is videos. This recording, reproducing, and broadcasting of moving visual images steal the attention of net heads phenomenally. Following that, individuals are now used to covering thousands of kilometers on their smart screens with their thumbs by simply scrolling on different social platforms.

As a result, content is abundant. However, videos are a kind of content that stops an individual from scrolling further to view the engaging content shown in the video. The moving visuals lure individuals to keep on watching the video. If made right, videos can take information and make it easy to interpret in a short amount of time. It has been contemplated through research that a one-minute video is worth 1.8 million words.

The human brain can process visuals much quicker than it can text. About 90% of the total information transmitted to the brain is visual. Moreover, the brain can process these visuals 60,000 times faster than text. The human mind is not only more used to seeing visuals but is also better at interpreting them.

Videos are more engaging than texts and even images because they are of higher resolution. Higher resolutions mean more pixels per inch (PPI), resulting in more pixel information and creating a high-quality, crisp video. This grabs the attention of the viewer and forces them to spend time on videos.

Evident is the fact that brands and other agencies make out the most from video to increase their website traffic. They use this form of multimedia to execute constructive branding, which helps them spread their message of what products or services their brand offers. Companies that use videos on their websites have 41% more web traffic from searches than websites that do not use this innovation. Videos also drive organic traffic up by 157%. Further, one can gain this increased traffic by placing videos on their website’s landing pages. Embedding videos on landing pages can increase conversions by 80%.

Videos are an excellent form of media that has proved beneficial to both brands and content creators. However, the real challenge is to make top-quality videos to stand out in the concentrated social market. One platform which provides exceptional tools and strategies to make unique videos is InVideo. This Mumbai-based startup provides a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). Since its launch at the end of 2017, it has gained more than a million users from 195 countries who have created more than 2 million videos in over 75 languages.

Founded by Sanket Shah (CEO) and Harsh Vakharia, InVideo has become the talk of the town in just four years due to its affordable rates and excellent services. With the launch of their mobile app, Filmr, they will now also make easy and quick video creation accessible to mobile users across the globe. This constructive platform uses high technology comprising premium pro features and stock footage which the user creates an outstanding video. InVideo is fostering in creating unique and engaging content through their compelling video-making platform.

“I have tried different cloud-based video creators, and no doubt this is the best I have used so far. Their templates are really good and they keep on adding new features and templates based on their users’ suggestions. I want to emphasize how powerful their video editor is that you can edit almost everything. The InVideo team, including the CEO, is very active on the live chat and on their Facebook group. They usually reply within just a few minutes to answer customer queries or problems. The kind of support that I received from the team is really top notch! they even send you personal emails just to let you know that the problem is solved.” Says Vinson, SEO Specialist

Business

13 Reasons Investors Are Watching Phoenix Energy’s Expansion in the Williston Basin

Published

6 hours ago

April 23, 2025

Matthew Wiles

As energy security becomes a growing priority in the United States, companies focused on domestic oil production are gaining attention from investors. One such company is Phoenix Energy, an independent oil and gas company operating in the Williston Basin, a prolific oil-producing region spanning North Dakota and Montana.

Phoenix Energy has established itself as a key player in this sector, expanding its footprint while offering structured investment opportunities to accredited investors. Through Regulation D 506(c) corporate bonds, the company provides investment options with annual interest rates ranging from 9% to 13%.

Here are 13 reasons why Phoenix Energy is attracting investor interest in 2025:

1. U.S. energy production remains a strategic priority

The global energy landscape is evolving, with a renewed focus on domestic oil and gas production to enhance economic stability and reduce reliance on foreign energy sources. The Williston Basin, home to the Bakken and Three Forks formations, continues to play a critical role in meeting these demands. Phoenix Energy has established an operational footprint in the basin, where it is actively investing in development and production.

2. Investment opportunities with fixed annual interest rates

Phoenix Energy bonds offer accredited investors annual interest rates between 9% and 13% through Regulation D 506(c). These bonds help fund the company’s expansion in the Williston Basin, where it acquires and develops oil and gas assets.

3. Record-breaking drilling speeds in the Williston Basin

Phoenix Energy has made significant strides in drilling efficiency, ranking among the fastest drillers in the Bakken Formation as of late 2024. By reducing drilling times, the company aims to optimize operations and improve overall production performance.

4. Expansion of operational footprint

Since becoming an operator in September 2023, Phoenix Energy has grown rapidly. As of March 2025, the company has 53 wells drilled and 96 wells planned over the next 12 months.

5. Surpassing production expectations

Phoenix Energy’s oil production has steadily increased. By mid-2024, its cumulative production had exceeded 1.57 million barrels, outpacing its total output for 2023. The company projected an exit rate of nearly 20,000 barrels of oil equivalent per day by the end of March 2025.

6. High-net-worth investor offerings

For investors seeking alternative investments with higher-yield opportunities, Phoenix Energy offers the Adamantium bonds through Reg D 506(c), which provides corporate bonds with annual interest rates between 13% and 16%, with investment terms ranging from 5 to 11 years, and a minimum investment of $2 million.

7. Experienced team with industry-specific expertise

Phoenix Energy’s leadership and technical teams include professionals with decades of oil and gas experience, including backgrounds in drilling engineering, land acquisition, and reservoir analysis. This level of in-house expertise supports the company’s ability to evaluate acreage, manage operations, and execute its long-term development plans in the Williston Basin.

8. Focus on investor communication and understanding

Phoenix Energy prioritizes clear investor communication. The company hosts webinars and provides access to licensed professionals who walk investors through the business model and operations in the oil and gas sector. These efforts aim to help investors better understand how Phoenix Energy deploys capital across mineral acquisitions and operated wells.

9. Managing market risk through strategic planning

The energy sector is cyclical, and Phoenix Energy takes a structured approach to risk management. The company employs hedging strategies and asset-backed financing to help mitigate potential fluctuations in the oil market.

10. Commitment to compliance

Phoenix Energy conducts its bond offerings under the SEC’s Regulation D Rule 506(c) exemption. These offerings are made available exclusively to accredited investors and are facilitated through a registered broker-dealer to support adherence to federal securities laws. Investors can review applicable offering filings on the SEC’s EDGAR database.

11. Recognition for business practices

As of April 2025, Phoenix Energy maintains an A+ rating with the Better Business Bureau (BBB) and is a BBB-accredited business. The company has also earned strong ratings on investor review platforms such as Trustpilot and Google Reviews, where investors often highlight clear communication and transparency.

12. A family-founded business with a long-term vision

Led by CEO Adam Ferrari, Phoenix Energy operates as a family-founded business with a focus on long-term investment strategies. The company’s leadership emphasizes responsible growth and sustainable development in the Williston Basin.

13. Positioned for long-term growth in the oil sector

With U.S. energy demand projected to remain strong, Phoenix Energy is strategically positioned for continued expansion. The company’s focus on efficient drilling, financial discipline, and structured investment offerings aligns with its goal of building a resilient and growth-oriented business.

Final thoughts

For investors looking to gain exposure to the U.S. oil and gas sector, Phoenix Energy presents an opportunity to participate in a structured alternative investment backed by the company’s operational expansion in the Williston Basin.

Accredited investors interested in learning more can attend one of Phoenix Energy’s investor webinars, which are hosted daily throughout the week. These sessions provide insights into market trends, risk management strategies, and investment opportunities.

For more information, visit the Phoenix Energy website.

Phoenix Capital Group Holdings, LLC is now Phoenix Energy One, LLC, doing business as Phoenix Energy. The testimonials on review sites may not be representative of other investors not listed on the sites. The testimonials are no guarantee of future performance or success of the Company or a return on investment. Alternative investments are speculative, illiquid, and you may lose some or all of your investment. Securities are offered by Dalmore Group member FINRA/SIPC. Dalmore Group and Phoenix Energy are not affiliated. See full disclosures.

This article contains forward-looking statements based on our current expectations, assumptions, and beliefs about future events and market conditions. These statements, identifiable by terms such as “anticipate,” “believe,” “intend,” “may,” “expect,” “plan,” “should,” and similar expressions, involve risks and uncertainties that could cause actual results to differ materially. Factors that may impact these outcomes include changes in market conditions, regulatory developments, operational performance, and other risks described in our filings with the U.S. Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance, and Phoenix Energy undertakes no obligation to update them except as required by law.