Business
How to Use Facebook for Business Without Getting Banned
The success of any business largely depends on how effective its marketing is. Back in the day, a typical successful brick-and-mortar business will have a huge yearly marketing budget that goes into newspaper, TV, or radio adverts. These days, with the rise of mobile technology, advertising has moved to social media and it isn’t as expensive as it used to be.
You may now want to know which of the social media platforms is the best to market your products. Use all, if possible, but the most effective so far is Facebook. As a dropshipping business that wants to boost sales and grow in the shortest possible time, you need to master Facebook marketing because more than half of your customers are there.
According to Statista, over 2.8 billion people use Facebook every month and two-third of Facebook users visit a local business Facebook page in a week. Your customers are waiting for you to create a Facebook for Business account and showcase your products, but you’ll need to understand how to effectively market on the app to avoid being banned from Facebook.
So, in this article, we’ll show you how to effectively use Facebook for Business to market your business and improve your brand’s visibility without getting banned from Facebook.
What is a Facebook for Business?
Facebook for business is a personal Facebook account for your business. It serves to make your business an entity on the internet space so that customers and prospective customers can discover it and engage with it. Like the personal Facebook account, Facebook for business is free to open and you can post updates, receive notifications, make comments, and send and receive messages.
Branding is important when setting up your Facebook business account. Just like your physical business has its look feel, and emotions that it projects to the customers, so should your Facebook Business account. Of course, there are many business accounts on Facebook in your line of business, so it’s important to distinguish your account from others.
Why Do You Need a Facebook Business Account?
There’s more to opening a Facebook for Business than just having an online presence for your business. Some other benefits of having a Facebook Business account include:
- Your business will be able to list its contact address and email to customers who have heard about it and wish to make inquiries.
- You have an unlimited opportunity to showcase your products, unveil the dedicated staff who are responsible for the smooth operation of your business, and offer discounts.
- You are better able to know the right audience for your brand and products and better strategize to reach them using the analytics tools available in Facebook Business accounts.
- You’ll save cost on advertising as Facebook for Business is free to set up and the analytic tools in it come at little or no cost.
- You will be able to drive traffic to your business website with ease as the posts about your products on your Facebook Business account will prompt the viewers to visit your website, which you’ve linked to the page, to get full information about the products.
Step-By-Step Guide on Opening Facebook for Business
There’s so much your business is missing, right? Now, let’s quickly get your business a Facebook Business account in a few simple steps.
Step 1: Visit the Facebook website to create a page. Ensure that you’ve already logged in to your personal Facebook account before you take this step. You’ll be the one managing the Facebook business account, so you’ll need to create it with your personal Facebook account.
Step 2: Select the type of Facebook page you want to create, which, of course, is the Business/brand or Community/public figure page.
Step 3: Input your business details in the text boxes provided.
Step 4: Add a profile and cover image for your Facebook Business page, following the recommended image sizes for each image to be able to get the best look and feel.
Step 5: Fill in the description, contact information, and other relevant details of your business by clicking on the “Edit Page Info.”
Step 6: Make your Facebook Business account’s URL unique by clicking on “Create Page @Username.” You have only 50 characters to use, so you may want to use something short that best relates to your business.
Step 7: Set up a call-to-action button like “Start Shopping” or “Contact Us” by clicking on “Add a Button.”
Next step? You’re done! Now you can sit back and inspect what you’ve just done.
How to Start Engaging with Customers on Facebook Business
If you’re satisfied with the Facebook Business account you’ve just created, it’s time to give your audience something engaging. You’ll need to start creating content on your Facebook Business account that your audience can engage with.
Here are the kinds of posts you can use to engage your audience:
- Text Post – This is the plain text content you can use to engage your audience. They are usually straight-to-the-point texts that you can use to share important information and spark a conversation.
- Photo Post – These are the real deal when you want to win the attention of your customers (both current and potential). They are content with eye-catching images that you can use to showcase your products and their benefits.
- Video Post – These are video content that can help you better show how your products can be used or the solutions they can solve. They usually have a higher engagement rate than text or images and are capable of grabbing your audience’s attention at once as Facebook automatically plays videos in Newsfeed.
- Live Video Post – This is more engaging content than videos. This kind of post allows you to record a video live while your customers join you on the broadcast. In this case, you can answer questions your customers are asking as they are asking it and demonstrate how to use your products live.
- Linked Post – This kind of content is mostly to drive traffic to your product website and boost conversation. All you need to do is paste the URL of your product page in the conversation box in your Facebook Business Home. It will display a preview of your website and offer you the opportunity to write a short description for better conversion.
- Facebook Stories – Stories are wonderful marketing strategies that you can use to highlight products that are fast selling or popular to your target audience. It’s effective as it can include text, images, or videos. And because it lasts for only 24 hours, it creates the Fear of Missing Out (FOMO) effect on your customers that drives sales.
- Watch Party – This kind of content involves sharing a video in real-time to allow your followers experience the event with you. You can use this to build expectations around a new product.
When you start engaging your current and prospective customers with any of these engagement tools, it’s easy to get addicted or go against Facebook rules. This will earn you a Facebook ban that wouldn’t be good for your business page.
Actions to Prevent Facebook Ban
In all your interactions with your audience, here are things you must never do to avoid being banned from Facebook.
- Posting hate speech and other objectionable content
- Being overly active on Facebook
- Using a fake or misleading business name
- Holding conversations with suspicious accounts
- Sharing false information on your business page
- Annoying your audience to the point where they report you to Facebook.
Final Thoughts
Getting banned from Facebook isn’t common with Facebook Business accounts but it happens. However, if you avoid the actions that warrant receiving a ban from Facebook, you’re good to go with your Facebook for Business account. To get the best of your Facebook Business page, however, carry out occasional surveys to know what your customers feel about your product and service so that you can improve in your deliveries.
Business
Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate
Byline: Andi Stark
Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.
Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.
The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.
Challenging the Industry Norms
Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.
Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.
This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.
Adapting to Changing Client Demands
While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.
To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”
The Human Element in Real Estate Transactions
Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.
The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.
Future Directions for Private Listings by Harold X. Clarke
As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.
Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.
Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.
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