Lifestyle

How to Represent the Unseen: Photographer Fadia Ahmad Captures the Essence of Unconditional Love

Published

3 years ago

April 30, 2022

Love makes life worth living. It inspires us, lifts us up, binds us together, and gives us hope for a better tomorrow. Capturing the essence of love, however, can prove quite the difficult task. This challenge: understanding, visually at least, the true nature of that emotion most core to the human experience, constitutes the primary motivation for two of Lebanese photographer and filmmaker Fadia Ahmad’s many series, Unconditional and Motherhood.

Unconditional portrays the romantic love of couples in its many stages through life. Photographs of partners both young and old work together to tell a story of the ways in which romantic love evolves over time. Subjects sit together on benches in moments of stillness and pause. They lean on one another, look away, or hold hands. Ahmad succeeds in framing the subjects in such a way as to capture the ineffable qualities of each of their greatly varied dynamics. Each piece in the series voices something unique, collectively contributing to a conversation without end. Love can be supportive; it can emerge through closeness or touch, but love can, at times, also take the form of a comfort that allows for silence and contemplation.

More than anything, perhaps, Ahmad’s Unconditional reminds the viewer that love can, with the right nurture and perseverance, last. Ultimately, it is a challenge, bringing with daily struggles and obstacles that must be overcome for the sake of its preservation. From its first inception to its final breaths, romantic love, that love between partners that so many of us aspire to attain, endures as something that can never fully be understood. Ahmad’s timeless series, however, delivers something close.

It should be noted, as well, that love possesses the unique ability to seep into every aspect of life, taking many forms outside of the context of romance. Ahmad’s Motherhood prompts the viewer to consider this.

The bond between mothers and their children has stood as a universally treasured hallmark in nearly every culture of the world for nearly all of time. In Motherhood, Ahmad succeeds in capturing the many faces of mothers’ love, going so far as to include powerful imagery of primates and their infant children. These pieces in particular invoke something that transcends human experience, all the while demonstrating the truly primal essence of the bond between mother and child.

In conjunction with one another, Ahmad’s Unconditional and Motherhood series reconcile with the many meanings and forms that love takes, where it starts, where it begins, and the boundless lessons it teaches along the way.

To learn more about Fadia Ahmad and her work, visit https://www.fadiaahmad.com/

Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

Published

4 hours ago

December 25, 2024

Michelle Langton

Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.