Business

How To Promote Your Business with Silicone Bracelets

Published

4 years ago

May 14, 2021

There are lots of different ways to market your business, ranging from expensive advertisement campaigns to lower-cost ways to raise your brand profile by physically displaying your logo on workwear or wristbands, for example.

Generally, a mix of different marketing techniques will generate better results but also choosing the right type of marketing to suit your target audience is essential. For example, if your target audience does not really use TikTok, Instagram and similar social media channels, putting a lot of time and effort into creating content for these channels is not going to get the results you want.

Visual advertising

Having a visual display of your company name or logo is a very effective way of promoting your business. This can be done in all kinds of ways, such as using advertising boards, sponsoring a local sports team or supplying potential and existing customers with mugs or stationery that displays your logo.

Another effective way of promoting your business is to have silicone bracelets made that display your business name, logo and/or website name. Many charities have been selling silicone bracelets to raise money for their causes, while other organisations have also been able to promote their business with bracelets like the ones supplied by the wristband company.

Benefits of silicone bracelets

Can be worn all the time

The silicone bracelets can be worn every day without needing to take them off, unlike other items such as t-shirts, which means your business is constantly being advertised by the wearer.

They are waterproof, so they do not need to be taken off to protect them from the rain, and they won’t get damaged by the rain either.

Low cost

Silicone bracelets are a low cost marketing technique, so you will not require a large amount of money to order a set of silicone bracelets for your business. If you are selling your bracelets to people, they will be more likely to buy low cost items, so you should sell more than a t-shirt, for example.

Different design options

Unlike with other types of bracelet materials, with silicone, you are able to use a wide range of different colours and patterns on your bracelet design. So, you can easily match your business brand colours, or choose bracelets in a number of different colours to appeal to more people.

Durable and comfortable

Silicone bracelets are built to last and are very durable, so they are unlikely to break or get damaged in any way. People can wear silicone bracelets for years, ensuring that your business name and logo is being promoted for a long time, not just a few weeks. They are also more comfortable to wear than other styles of bracelets, so people are more likely to keep them on for longer.

Silicone bracelets have many different benefits and are a cost-effective and convenient way to promote your business. If you are considering using wristbands to promote your business, silicone bracelets could be the ideal option.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

5 days ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.