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How to Apply Successfully for Bridging Finance

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Property developers often complain that bridging loans are too expensive and spend their time relentlessly hunting for the cheapest rate.  But bridging finance is expensive for good reason and that is because it is quick, flexible and has a relatively simple application process compared to other forms of funding.  It’s a trade off between ease and speed and price.  So, what’s the alternative?  A great rate from a large, well-known lender but one which will require an immaculate credit record and may be beset with delays from slow underwriting processes to completely inflexible protocols and procedures sometimes resulting in a final negative decision which may have taken weeks to be determined.  So you pays your money and takes your chances.  The time a more conventional lender may take to make their decision might mean the loss of a great development opportunity snapped up by those with readily available finance so the attractive interest rate will just become academic.  It can be worth paying the higher cost of bridging finance if it enables the developer to obtain a site or property which will offer a top dollar return.  So, ignoring the cost, what are the advantages of using bridging finance to obtain a deal:-

  • Speed of decision – many bridging companies have what is described as a shallow decision-making process which means you can move quickly to secure  a good site or property
  • Flexible criteria – a bridging loan is sometimes the only form of funding available, for example, when a property is currently uninhabitable or the developer is buying undervalue
  • Improved cash flow – some bridging lenders will roll up the interest so you don’t make a monthly payment and just pay everything at the end
  • LTV up to 75% – usually based on value rather than the purchase price which can be very advantageous if the property is bought for a figure significantly below its market value
  • Non Status – bridging finance companies can be less fussy about borrower status than some of the more conventional lending routes
  • Simple underwriting processes – no proof of income, no bank statements, some lenders won’t even require the borrower to complete an application form

So, if bridging finance really is the way to go on this next development opportunity, are there any do’s or don’ts which borrowers need to be aware of to help smooth the passage of their application? 

Although bridging finance is a model which is designed to be quick and easy, there are still some pitfalls which sensible applicants would do well to avoid and some factors to be aware of.

  • Do be realistic on the valuation – your view and the agent’s view on what a property might be worth may well differ a little or even quite significantly from the rather gloomy forecast of an RICS surveyor for secured lending purposes whose sole job is to protect the bridging company’s risk.  Many bridging lenders will offer loans based on what is called the 180 days restricted sales value which is frequently 10%-15% less than the full open market value.  Expect a cautious valuation on properties that are niche or quirky or are in what is described as secondary locations.  You will need to pay for the valuation too and these can be pricey.  You pay for the report but it belongs to the lender and they may not actually release it to you which can be tricky if you are seeking to challenge the valuation figure.  The report is often not released until the loan is approved -in which case it may not matter- or declined, in which case it is often too late to argue the point.  Bear in mind that the buildings insurance you will need to buy is based on what is called, ‘the insurance reinstatement value’ and for some commercial properties, this can be substantially higher than the actual value of the property.  For commercial premises, the amount that you can borrow is usually based on the VP value or Vacant Possession valuation or the bricks and mortar value, not the business valuation; this applies in particular to hotels and care homes.  This can catch out applicants intent on buying properties with low asset value but potentially high incomes.
  • Be realistic on the timescale – completion is not normally possible within a matter of days or even hours, this is usually just marketing spiel to attract customers.  The realistic average time to work to for approval for a bridging loan is around four weeks and there are clear reasons for this.  First of all, you have to book a valuation and then wait for the surveyor to visit the site and complete his report.  The average is ten business days from the inspection so that will basically take a fortnight.  The lender then has to review the report and assess the risk with their team and this may then trigger a requirement for more information and details from estate agents, Solicitors or planning officials all of which will need a response time.  Next comes the legal process which is unlikely to be rapid as most Solicitors are working on a backlog and there are other delays outside the Solicitor’s control such as the time taken to complete the searches – this in itself can often take two to three weeks depending on the speed of response from the local borough. 
  • Choose your Solicitor with great care – ideally, you want to pick a Solicitor who is responsive and experienced in this field and who is keen enough to make an effort to retain your business; this might involve aiming at more prestige Solicitors who attract a higher fee rather than the lower end of the market where Solicitors are often log-jammed with large backlogs of poor quality work and with little fee incentive to move it through quickly.  You need to pick a lawyer who shares the motivation and enthusiasm of both you and your bridging finance company.  Choosing the wrong Solicitor and then having to extract the incomplete work only to move it to another law firm is painful and incurs even more delay – better to make the right choice in the first place.  If you are using a bridging broker then ask them for a recommendation but beware as they probably feed business to a favourite and they just might not be the fastest or the most efficient but this can be better than simply sticking a pin in the map.  It is imperative that the Solicitor has experience of bridging loans as there are unique aspects to this type of work and apart from anything else, lack of familiarity can cause delays.  Don’t use sole practitioners as they are almost always bound to be slower, use the Law Society website to find a small to a medium-sized firm which can demonstrate a tangible specialism in bridging finance.  It is also really important that the Solicitor is easily contactable and responsive as this should be a fast-moving and urgent process.  Solicitors bogged down in mundane ‘high street’ work will not have the appetite, experience and speed of response for bridging finance work

And now for the don’ts.

  • Don’t forget to plan your exit strategy – part of your application will include detail about how you are going to repay the loan.  This will have to be evidenced in most cases, your word or suggested plan will not be sufficient.  Listing the property for sale before drawing down the loan is one option, an exchange of contracts with a purchaser is another. 
  • Don’t try and hide unfavourable aspects or elements of the project from the lender – your bridging lender will do a very thorough assessment of the application and will leave no stone unturned so will find out all the little nasties that you would really rather they didn’t know about.  Be honest and upfront about your credit history – they will find out anyway and trying to hide things will definitely not create the right impression.  Bridging finance is more flexible and open-minded about credit status than other forms of borrowing so hold your nerve as there will be a lender out there for you.  It will also cause delays if you fail to reveal things about your credit record.  If you are using a cash deposit then the lender will be obligated under money laundering regulations to thoroughly investigate the source of these funds. If there is anything nasty in your background – CCJs, insolvency – then it always pays to be upfront with your broker and the bridging lender
  • Don’t keep the lender in the dark if you encounter problems or delays-  lenders realise that property development is not always straightforward so if you suspect the loan may not be redeemed within the time frame then flag this at the earliest possible opportunity.  The lender can then work with you to find a solution and is on your side.  You could ask for an extension or ask your broker to look at other finance options in parallel with a solution that you are working on with your current lender.  Do all you can to avoid penalty interest rates which can be as high as 5%, a few more professional fees will be worth avoiding those charges.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

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Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.

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