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How Private Hotsprings Can Transform Wellness Tourism with Its Lithia-Inspired Innovations

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Photo by Private Hotsprings

By Michelle Snow

Private Hotsprings resort features exclusive infinity-edge pools fed by natural hot springs, attracting wellness tourists to British Columbia’s remote wilderness. Tina and Alex Genzer are expanding beyond hospitality with Lithios Beverages, a drink line incorporating lithia-rich mineral water from the springs. The new venture aims to bring the therapeutic benefits of the resort’s natural waters to consumers worldwide.

Enchanted By Nature

Tina and Alex are familiar with entrepreneurship. Before embarking on their journey to British Columbia, the pair successfully ran a boiler installation and construction business in Toronto, specializing in snowmelt systems. While Alex, a former Air Force pilot, honed his engineering expertise and cultivated a strong public presence with CBC and News Talk 1010 appearances, Tina led business operations with her signature entrepreneurial flair.

Tina Genzer recalls how their lives changed when they discovered the Kootenay region’s natural hot springs. “We were captivated by the serenity of this place,” she says. The couple started acquiring chalets that blend luxury and nature. Today, Private Hotsprings offers three properties: the Cedar Log Cabin with a waterfall and lake access and two chalets featuring the world’s only infinity-edge hot spring pools.

The couple’s leadership style has been instrumental in the company’s growth. The Genzers have carved out a niche that remains untouched by competitors by prioritizing exclusivity and direct customer engagement over conventional review systems. “Our mission has always been to create a serene retreat where guests can unwind, rejuvenate, and reconnect with themselves,” Alex Genzer explains.

Lithios Beverages

Tina and Alex’s idea for Lithios Beverages emerged during a restorative evening at the hot springs, inspired by the therapeutic effects of lithia-rich waters. Since its successful debut in New York earlier this year, which sold out within days, the brand is now planning to partner with a major U.S. distributor to enter the growing health and wellness beverage market. 

The Genzers are well-positioned to leverage this opportunity, as Lithios Beverages aligns with their brand ethos blending the purity of their mineral springs with health-conscious choices. “Lithios is not just a beverage, it is a lifestyle,” says Tina Genzer. “We aim to provide the same rejuvenation and vitality our guests experience, no matter where they are.”

A Rising Tide for Wellness Tourism

Wellness tourism thrives on authenticity and connection to nature, two qualities that Private Hotsprings exemplifies. The company has tapped into a lucrative market segment that prioritizes unique and restorative experiences over mass tourism by offering exclusive access to mineral-rich hot springs in a private setting.

Competitors in the wellness industry have begun to explore similar models, but only some can rival Private Hotsprings’ distinctive offerings. The company’s first-in-the-world infinity-edge pools and meticulous curation of guest experiences give it a significant edge.

The Next Phase

Despite these challenges, the Genzers remain optimistic about the future. Their dual focus on Private Hotsprings and Lithios Beverages allows them to innovate within two complementary markets.

The next phase of their journey includes expanding Lithios Beverages across the U.S., emphasizing sustainability and transparency. Lithios Beverages has opened up its next round of funding to scale its operations.  

The Genzers are also exploring ways to share their story with a broader audience. “We want investors and guests alike to understand the heart and vision behind what we do,” Tina says. “It is not just about running a business, it is about creating something meaningful and lasting.”

Tina and Alex Genzer have created an example of success that other industry players will undoubtedly seek to emulate by blending luxury with nature and leveraging their lithia-rich waters for global impact. 

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Prophet Shepherd Bushiri: Transforming Lives and Inspiring Global Change

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In an era where the world grapples with inequality, poverty, and environmental challenges, Prophet Shepherd Bushiri has emerged as a transformative leader whose work is reshaping lives and communities. Known for his philanthropic heart, innovative vision, and spiritual guidance, Bushiri is not just a religious figure but a global changemaker. His initiatives are creating tangible improvements in education, urban development, and humanitarian aid, making him a beacon of hope for millions.

A Philanthropist with a Heart for the Vulnerable

Prophet Shepherd Bushiri’s humanitarian efforts have touched countless lives, particularly in his home country of Malawi. Over the years, he has spearheaded numerous initiatives aimed at alleviating poverty and suffering. From distributing food to famine-affected regions to providing essential supplies like blankets and medical equipment to hospitals and prisons, Bushiri’s actions have brought relief to those in dire need.

In 2023, his foundation launched a groundbreaking scholarship program worth billions, designed to support over 5,000 students across Malawi. This initiative has already opened doors to quality education for thousands of young people, offering them a chance to break the cycle of poverty and build brighter futures. Bushiri’s commitment to education as a catalyst for societal change has earned him recognition from organizations like the African Youth Organisation, further solidifying his reputation as a leader who invests in the next generation.

Revolutionizing Urban Living with Goshen City

One of Bushiri’s most ambitious and celebrated projects is Goshen City, a state-of-the-art smart city currently under development in Malawi. This visionary initiative aims to create a sustainable, technologically advanced urban ecosystem that fosters innovation, community, and economic growth. Goshen City is not just a physical space; it’s a symbol of hope and progress for Malawi and a model for urban development across Africa.

In 2024, Bushiri’s groundbreaking work on Goshen City earned him the Global Visionary and Pioneer in Smart City Transformation Award at the prestigious Burj CEO Awards. This recognition highlights his ability to combine visionary thinking with practical solutions, setting a new standard for urban development in the region. By integrating technology, sustainability, and community-focused design, Bushiri is paving the way for a brighter, more inclusive future.

Spiritual Leadership That Inspires Millions

As the founder and leader of the Enlightened Christian Gathering (ECG), Prophet Bushiri has become a spiritual mentor to millions worldwide. His messages of hope, faith, and resilience resonate deeply with people from diverse backgrounds, inspiring them to overcome adversity and pursue their dreams. ECG’s events, such as the Night of Wealth Transfer, have drawn thousands of international visitors, significantly boosting Malawi’s economy through spiritual tourism.

Beyond his religious ministry, Bushiri’s global influence has positioned him as a bridge between cultures and nations. His ability to connect with people across continents has enabled him to advocate for Malawi on international platforms, attracting foreign investment and fostering diplomatic partnerships that benefit the nation.

A Visionary Leader Building a Legacy of Change

Prophet Shepherd Bushiri’s impact extends far beyond his immediate community. His ability to inspire action, coupled with his tangible contributions to education, healthcare, and urban development, has made him a transformative force for good. Whether through his philanthropic initiatives or his innovative projects, Bushiri continues to demonstrate that true leadership is about serving others and creating a legacy of positive change.

As Malawi and the world look to the future, Prophet Shepherd Bushiri’s work serves as a powerful reminder that even in the face of challenges, hope and progress are possible. His life and mission are a testament to the enduring power of compassion, innovation, and faith in building a better world for all.

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