Business
How Otter PR is Redefining the PR Industry and Why You’ll Want to get On Board

When adversity is looming in the distance, there’s a choice to be made. Be proactive, even if you don’t know the extent of the adversity, or wait for it to hit and be reactive. Co-founders of Otter PR, Jay Feldman and Scott Bartnick, chose to be proactive.
With COVID-19 beginning to show just how disruptive it will be, the two business partners knew that their current work in e-commerce was bound to go under for quite some time. The two discussed not only what they were good at, but what they enjoyed. And after a very poor experience with a publicist, Feldman was determined to offer a better service with a concrete guarantee. Born was Otter PR.
So how did a small start-up in the midst of a global pandemic not only rise to success, but continue to take the lead in the PR game? It’s all about collaborative execution. While many companies were forced to temporarily or permanently close, Otter PR rose from basically zero to seven figures in six months, and that’s no simple task. Best said by Lara Rosales, the VP of Communications, their core values lie in teamwork and open communication. It’s more than breakroom chit chat. It’s about having aligned priorities and working as a unit to get there.
At Otter PR, they know the value of you is in your story. When’s the last time you were interested in a one-page story with broken paragraphs and missing sentences? Probably never. That’s why Otter PR takes the time to deep dive into your story, not skimming or skipping any words, because each part is important to getting you to your goals and the Otter PR team to understanding you fully. With a diverse group of publicists of all different backgrounds and expertise, no matter who you are, they’ll have someone who will be eager to learn your story inside and out.
The Otter PR team embodies a powerful force to be reckoned with. Not only do they have the passion and experience to thrive independently, but use their individual strengths to support and advise each other each step of the way. And they don’t stop there. The open line of communication goes beyond the team, but to the clients themselves, ensuring the client’s vision comes to life just how they imagined it. Ultimately the client’s media coverage and how they are portrayed is priority, so each client will be able to text, call, or email their publicist at any time to have their questions answered.
In order to have confidence in a company, they need to have confidence in themselves, and Otter PR knows they’re good at what they do. They won’t take just any client, only those who they know has a story worth being published. Due to that vetting process, they guarantee that anyone they do work with will see results. If not, they have a money-back guarantee. Otter PR also utilizes month-to-month contracts instead of long-term ones, illustrating their understanding that a client’s needs often change. You can cancel, restart, upgrade, or downgrade at any time, because they’re not in the business of keeping you locked in, they’re in the business of bringing you the most success.
Whether this is your first time working with publicists or you’re a big brand that needs some extra buzz surrounding an upcoming event, Otter PR has got your back. Stop dreaming about how you want to scale your brand and make it a reality.
Business
Mega Construction Projects That Relied on Advanced Crane Technology

When it comes to large-scale construction projects, the right equipment can make all the difference. From towering skyscrapers to massive bridges and complex infrastructure developments, cranes play a crucial role in lifting, transporting, and positioning heavy materials with precision and efficiency. As technology has advanced, so too has crane engineering, allowing for safer and more ambitious builds. In the points below, we take a closer look at some of the world’s most impressive mega construction projects that relied on cutting-edge crane technology to bring them to life.
Burj Khalifa – Dubai, UAE
Standing at a staggering 828 metres, the Burj Khalifa remains the tallest building in the world. Constructing such a colossal structure required cranes that could operate at extreme heights. Specialised luffing-jib tower cranes were employed to lift materials hundreds of metres into the air, battling high winds and desert heat. These cranes were anchored to the structure itself as it rose, ensuring stability and precision throughout the build.
Sydney Metro – Australia
As Australia’s largest public transport infrastructure project, the Sydney Metro has transformed the way people move around the city. The project required massive tunnel boring machines (TBMs) to carve underground routes, but just as critical were the cranes used to transport and position enormous precast concrete segments. Mobile and crawler cranes with advanced hydraulic systems played a key role in assembling stations and track infrastructure with minimal disruption to existing road networks.
Hong Kong-Zhuhai-Macau Bridge – China
This engineering marvel, stretching 55 kilometres across the Pearl River Delta, is one of the longest sea crossings ever built. Given its scale, floating cranes with immense lifting capacity were used to position pre-fabricated bridge sections. Some of these cranes had lifting capabilities exceeding 3000 tonnes, demonstrating the sheer power and precision required for such a complex marine project.
The Panama Canal Expansion – Panama
The expansion of the Panama Canal was one of the most ambitious infrastructure projects in recent history, involving the construction of massive new lock chambers. Gigantic gantry cranes were used to install the enormous steel lock gates, some weighing over 3000 tonnes. These cranes had to operate with pinpoint accuracy to ensure the seamless functioning of the canal’s new locks, allowing for the passage of larger vessels.
Hinkley Point C Nuclear Power Station – UK
The construction of this next-generation nuclear power plant has required some of the world’s most advanced heavy-lift cranes. The site features one of the largest land-based cranes in the world, capable of lifting reactor components that weigh hundreds of tonnes. These high-tech cranes have been crucial in ensuring the safe and efficient assembly of the plant’s intricate infrastructure.
The Role of Advanced Crane Technology in Modern Construction
Each of these projects would have been impossible without the evolution of crane technology. Innovations such as digital load monitoring, autonomous operation, and enhanced safety systems have allowed cranes to handle heavier loads with greater precision than ever before. For companies tackling complex construction projects, working with an experienced crane hire provider is essential. Businesses like Sventek Cranes offer cutting-edge crane solutions, ensuring that even the most ambitious projects can be completed safely and efficiently.
Mega construction projects continue to push the limits of engineering and design, and advanced crane technology remains at the heart of these achievements
Whether it’s lifting components for a record-breaking skyscraper or positioning bridge segments over open water, cranes will always be an integral part of building the world’s most remarkable structures. By leveraging state-of-the-art crane systems, today’s construction industry is making the impossible possible – one lift at a time.
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