Business

How Justin Goff Writes Copy For Cold Traffic-Scaling Non-writers Beyond Imagination

Published

5 years ago

May 17, 2020

Copywriting is the technique of selling a brand or idea to people. The main aim of copywriting is to make those people use the product or service that you offer. Its focus is on website content, sales emails, sales letters, ads, PPC landing pages, among others. Besides, good copywriters are in huge demand because they show their capability to increase the sales of a company with their quality copies. According to statistics, 73% of companies in the world employ copywriters to help them market their products and increase brand awareness. Also, the statistics show that 60.8% of marketers in the world embrace copywriting in their businesses.

Justin Goff is a professional copywriter who helps non-writers make over six figures a year through the copywriting business. Besides, one of his trainees in copywriting known as Tanner Henkel was working at Abercrombie while another one called Alec Rosa was a financial advisor. Therefore, he mentors them, and now they work as freelance copywriters making $100,000 a year.

Strategies By Justin For Business Owners Who Want To Write A Compelling Copy

Justin, 35 years old, says that his present copywriting business has enabled him to increase his rates from $500 for selling a 30- page sales letter to a 5 figure amount and more, which is determined by the project given. The following are the strategies to follow for entrepreneurs who want to scale their businesses through a compelling copy:

Dedicate to continuous practice

Going to school is not just enough to be a professional copywriter, but you need to write every day for you to gain the experience. Besides, Justin also asks his apprentice, Henkel, and Rosa to write three emails daily so that they may improve their skills even more.

Bridge on an emotional level

When writing the copies, you should acknowledge the emotions of your customers, such as fear and also bring up a dream or goal that he or she has. This will enable you to express their feelings and desires.

Market research

Justin suggests that you first need to research what you are going to write about. You can visit different sites and social media platforms to get the relevant information. Also, you can watch videos that talk about what you are planning to write. Besides, by reading the comments on those videos, you can come up with ideas and solutions about the related topic.

Get feedback from your customers

The language you use to write determines the quality of the copies. It would help if you always looked forward to getting feedback from your customers to know whether you are using the right language or not. Therefore, you will understand what your audience wants and adequately express yourself while writing.

Make reading your thing

If you want to grow your business and make customers be at your doorstep always, you must invest in reading. Besides, reading helps you to learn the tactics of writing your copies to make them grab the attention of the one reading them.

How Justin helps non-writers

Imagine making a 6 figure in a year. Justin is helping ordinary people leave their current Jobs and embrace copywriting that enables them to make six figures a year. Copywriting is a new tool that allows business owners to scale their business. Also, becoming a copywriter requires you to go through training by experts, for you to know. Therefore, Justin is here to help you become a genius of copywriting. Many entrepreneurs have approached him, and to learn more, gain more experience that leads to real-time results. Moreover, he helps entrepreneurs convert offers on cold traffic.

How Copywriting Helps You Reach The Cold Traffic

Copywriting is an effective medium to reach out to your target audience to help them know your brand. It also enables you to get connected to potential customers who can buy your products or services. Besides, it helps in increasing digital sales funnels since you can market and advertise your products quickly, thus giving solutions to your customers. Therefore, copywriting is appropriate in assisting entrepreneurs to associate with the cold traffic and build a lasting relationship.

If you want to scale in copywriting, you can connect with Justin Goff and learn more.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

4 days ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.