Lifestyle

How Fitness Expert Derek William’s Unorthodox Training Style Promotes Longevity Over Popularity

Published

5 years ago

March 23, 2020

These days, in the fitness world, when describing the latest workout fads usually, they usually aren’t accompanied by words like longevity, strength and flexibility. But for leading fitness expert Derek Williams, his proven fitness philosophy demonstrates value far beyond instant gratification.

Growing up as an athlete, Williams had constantly been surrounded by fitness. But it wouldn’t be until later in life that he discovered the importance of health and its relationship with his fitness journey. It was no longer about achieving a perfect workout, but instead about how his training could be enhanced by implementing principles of health and science. Today his training and health philosophy is focused on what Derek calls “Strength through Length,” a style that promotes developing strength and power in the furthest range of motion, allowing for full maximum output of these muscles creating true force.

As part of Florida-based ATG (Athletic Truth Group), Williams is able to share his wealth of knowledge with members of the first of its kind online gym membership program. While his style of training helps people achieve their fitness goals, many clients are often athletes seeking rehabilitation through his unconventional philosophy. Williams employs exercises that are completely unprecedented, and yet simple and therefore logical. The style of training allows people to move and exercise as nature intends, bringing the body back into balance and then incorporating weights and flexibility to generate power and force. In light of this, athletes and civilians alike have been able to utilize Williams’ style of training to not only overcome previous injury but to come back better than ever.

“Many old and young athletes come to us broken down and end up pain free and more athletic than ever,” Williams says.

And while he waits for the rest of the world to catch up with his groundbreaking style of training, Williams continues to break the barriers of fitness sharing all that he can, whether with his clientele at ATG or even through his own personal brand, Mr. 1nf1n1ty. Promoting strength, flexibility, and longevity, Williams remains determined to encourage fitness enthusiasts with his best-kept-secret-like training.

Lifestyle

Kristien Surya Jewelry: A New Standard in Affordable Luxury Jewelry

Published

2 days ago

December 19, 2024

Michelle Langton

Photo credit: Kristien Surya Jewelry

Byline: Sarah Kingston-Powell

Kristien Surya Jewelry combines cultural heritage with contemporary design from its Newport Beach headquarters. Launched in November 2023, the brand draws from Western, Indian, Chinese, and Islamic design elements. The signature pieces include the Hamsa hands collection with natural gemstones and the organically shaped Sunyata series, both crafted in sterling silver, solid 14K, and 18K gold.

“Each piece tells a story of cultural connection through carefully selected materials and meaningful symbolism,” says founder Kristien, who bootstrapped the company as its sole angel investor.

Social Impact Through Accessible Pricing

Despite its recent launch, the brand experienced significant early success, reflecting strong consumer interest. With global shipping and plans to expand its reach, Kristien Surya Jewelry is poised to attract an international audience that values culturally meaningful and socially responsible luxury.

While fine jewelry typically commands premium prices, Kristien Surya offers installment payment options and competitive pricing without compromising materials or craftsmanship.

A portion of sales supports the National Pediatric Cancer Association’s Sunshine Project, which develops non-toxic cancer treatments for children. Proceeds also help fund education and fair wage initiatives for women and children facing economic hardships.

Sustainability and Customization Focus

The brand’s ECO-LOVE Program incorporates lab-grown gems alongside natural stones, addressing growing consumer interest in sustainable luxury goods. Market research from McKinsey indicates that 73% of millennials are willing to spend more on sustainable brands.

“We select natural gemstones and crystals not just for aesthetics, but for their unique properties that promote emotional and spiritual well-being,” Sun explains. Customers can personalize their amulets by choosing specific gemstones, creating individual meaning for each piece.

Market Strategy and Growth

Currently serving North America through its e-commerce platform, Kristien Surya plans to expand to additional online marketplaces. “Our goal is more than about selling jewelry—we’re building a brand that celebrates diverse cultural heritage while making fine jewelry accessible to more people,” says Kristien. The company maintains a strong social media presence on Instagram and Facebook to engage with customers and showcase its cultural influences.

Kristien Surya Jewelry sets itself apart with its focus on cultural inspiration, sustainability, and social impact. Leveraging digital platforms like Instagram and Facebook, the brand aims to foster a vibrant online community. Special promotions, such as Blind Box Gifts for early followers, enhance its engagement strategy.

Design Philosophy and Production

Each collection draws inspiration from specific cultural elements: Western philosophical traditions, Indian spirituality, Chinese harmony concepts, and Islamic artistic patterns. The manufacturing process combines traditional craftsmanship with modern production techniques to maintain quality while achieving competitive pricing.

The Hamsa hands collection features double gemstone settings—an innovation within its price category. Production standards match luxury specifications: all pieces undergo multiple quality control checks and come with authentication certificates.

Future Developments

Kristien Surya plans to introduce new collections quarterly while maintaining its core design philosophy. The company’s near-term objectives include expanding its online presence and developing additional customization options for customers.

The brand recently began developing partnerships with retail locations in major U.S. cities, though specific details remain private. Current data suggests strong market potential for culturally-inspired fine jewelry at accessible price points, particularly among millennial and Gen Z consumers who prioritize meaning and value in their purchases.