Business

How Enterprise SEO Differs from SEO for Small Businesses

Published

4 years ago

July 30, 2021

The right SEO strategy for one business might not be ideal for all businesses. Yes, to a degree, certain general SEO best practices (like optimizing for mobile given the growing popularity of mobile browsing) apply to virtually every organization, but numerous factors can influence the extent to which other elements of an SEO strategy yield results.

For example, your business might be small right now. However, there may come a day when it will have a global reach.

If your business does become a major enterprise, you’ll need an enterprise SEO strategy. This guide will explain what makes enterprise SEO unique, helping you better understand how to find the right SEO team for your business.

Ability to Manage Large Amounts of Content

An SEO strategy will often be multi-faceted. For example, along with ensuring your site performs well across all devices, an SEO strategy might involve generating and managing content.

If your business is new, the content you publish will play a critical role in its growth, but the amount of content you publish may nevertheless be fairly limited. When your business becomes quite large, you’ll typically need to generate and manage more content than a smaller business would. An enterprise SEO team would thus be able to help a business create and monitor that volume of content while also maintaining a reasonable degree of affordability.

Emphasis on Data and Analysis

Most SEO strategies should involve data analysis. However, enterprise SEO teams that deliver results often use a wider range of data tracking and analysis tools than they might use if they were working with smaller businesses. The larger a business is, the more data needs to be tracked. Enterprise SEO specialists leverage various tools accordingly.

Focus on Collaboration

It’s not uncommon for those who require the services of enterprise SEO specialists to have numerous sites which need to be optimized. A small business may only have one site, while a larger one might have several depending on the number of brands it owns.

As such, a strong enterprise SEO team must have the resources and bandwidth to optimize more than one site while striving towards a single general goal. This likely involves a degree of collaboration and communication that might not be necessary if a team was only optimizing a single site.

Automation

Even SEO teams that mainly work with small businesses might automate some tasks. However, automation is particularly important when an SEO team is serving the needs of a business with customers across the globe.

Quite simply, developing and implementing an SEO strategy for a large business can require completing a very large number of tasks and managing numerous responsibilities. Without substantial automation, this can be quite cumbersome. Lack of efficiency will result in higher costs and slow progress. To avoid this, the best enterprise-level SEO teams use a range of tools to automate tasks that can be automated, while devoting their attention and resources to tasks that can’t be automated without sacrificing quality.

Willingness to Remove Content and Pages

Often, when a SEO specialist is working with smaller businesses, one of their tactics may involve generating more content and adding new pages to a site.

Again, an enterprise SEO team will likely also need to generate and manage a significant amount of content. That said, they should also be willing and able to identify pages and content that need to be removed from a site.

They may remove content in an effort to prevent page bloat. When a site has too many pages, some of which might not be necessary (such as a product page for a product that a company no longer offers), they can interfere with the rankings of the content that a business genuinely wants to promote. Additionally, page bloat can take the form of pages being too filled with content that they require too much code, which may impact site performance.

Enterprise SEO teams know that making cuts is often just as important as generating new content when working with large businesses. This isn’t a priority when a SEO team’s customers tend to be small.

Just keep in mind, these are merely a few noteworthy examples of ways enterprise SEO differs from general SEO. If you’re searching for an SEO team equipped to serve a large business, make sure you know how to identify the right team for the job. You might not need enterprise SEO services now, but if your business grows, you may in the future.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

1 week ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.