Business

How Dylan Vanas has Simplified Real Estate Marketing

Published

4 years ago

August 11, 2020

If you haven’t heard of Dylan Vanas, you probably will in the near future. As the founder of RentUp.io, Dylan is spearheading a movement to democratize real estate investing and marketing. This puts the power to control how you market your real estate investments back in your hands. So, let’s take a closer look at how Dylan Vanas has simplified real estate marketing.

Bringing Affordable Marketing to Small Businesses

Small businesses usually struggle in the digital marketing sphere. Larger companies often dominate digital advertising, making it difficult for small or even medium-sized businesses to carve out a piece of the pie. Dylan Vanas wants to change that.

“A lot of marketing agencies charge thousands of dollars per month just to put out a few ads. To me, this is not how to do good business. I want to make effective marketing accessible to anyone that needs it, with low prices and various ways to develop brands of any size.” – Dylan Vanas

Helping Real Estate Owners Generate Leads

Whether you’re looking to rent out a spare bedroom or fill up an apartment building with renters, you need a resource to help generate leads. It’s easy to throw your rental property on a website with thousands of other options. However, this probably won’t yield the results you want.

“There are a million free options to market real estate property online. If you’ve ever tried some of them, you know that they don’t always generate good leads. Even when they do, they can’t guarantee success. With RentUp.io, we help generate leads that convert and provide stability for the long-term.” – Dylan Vanas

Developing Simplified UI For Everyone

Have you ever tried to build an advertising campaign with an outdated platform? If so, you know that it can take a great deal of time and energy to create the ads you like and implement an effective marketing strategy. With a simplified UI, Dylan Vanas makes it easy to quickly set up, track, and manage digital marketing campaigns.

“When I first got into real estate marketing, I didn’t want to be just another face in the crowd. I wanted to find a way to put my clients first. So, I did my research. One of the top complaints among clients seeking real estate marketing platforms is poor user interfaces. That’s why I developed a streamlined UI that still offers all of the same features that clients want.” – Dylan Vanas

The Bottom Line

In years past, marketing your property required a myriad of different platforms and strategies, both online and off. Many of these were expensive, inefficient, and ineffective. Thanks to advancements in technology, real estate investors can market their property with just a few clicks.

Thanks to Dylan Vanas, the process is now even easier. RentUp.io provides real estate investors with affordable marketing tools to quickly generate leads and reap the rewards of their investment. If you’re interested in learning more about Dylan and his company, be sure to follow him @dylan_vanas or visit his website.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

4 weeks ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.