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How Beauty Industry Icon Ani Goulayan Paved The Industry And Created Her New Makeup Line, Vanity Makeup Cosmetics

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Meet Ani Goulayan– AKA @vanitymakeup– the down-to-earth instagram influencer and self-made #bosslady that has helped paved the way of the immeasurably influential modern-day beauty industry. Her internet success has geared her to not only open a makeup academy of her own in Los Angeles, but it’s also given her the foundation to become the recent founder and creator of a cruelty-free and fully-inclusive cosmetics line named Vanity Makeup Cosmetics.

Goulayan’s very first makeup gigs as a late teen consisted of photoshoots she’d work on for free in exchange for prints to add to her portfolio. Shortly after, she landed her first salon job in which her makeup career began to take its course. At first intimidated by the intensity of the industry, she began to feel that perhaps makeup wasn’t going to be a part of her long-term career. But when she joined her second salon job and took advantage of an unseen opportunity, her life changed forever.

Instagram had just started gaining popularity, which gave the 20-year-old the brilliant idea to use the platform as a digital portfolio. Her posts consisted of makeup looks she’d create at home and 15-second videos of the looks she’d give her clients at the salon. It didn’t take long for her talents to take the social channel by storm and go viral. Posts of her dramatic eyeshadow creations constantly gained enough popularity to be featured on the “popular page”, now known as the application’s Explore page. Back in the day, the posts chosen by the algorithm remained on the app’s highlighted tab for 24 hours, susceptible to hundreds of thousands of viewers a day.

“Every time I landed on the popular page, I’d gain two to three thousand followers,” the makeup icon shared. “That inspired me to create consistently so I could post everyday. I’d say 9 out of 10 times, my work would land on the popular page, so I was constantly going viral… There was a point where I was growing forty to fifty thousand followers on my page a month. It was absolutely insane.”

Over the last 9 years, the hard-working beauty influencer has grown over 1.3 million followers on Instagram. Back in 2012, the beauty industry was nowhere near the digital monster it is today. And despite not having any guidance or precedent to follow, it was the perfect moment for the young artist to make a breakthrough on the social platform.

Although her journey to success has been anything but easy, Goulayan says she’s thankful for the hardships in her life that have gotten her to where she is today. “A lot of people would look at me when I was younger and think I would only be doing makeup because I wasn’t capable or smart enough to do anything else. They’d look down on me and ask if I was doing badly in school, or they’d simply just make me feel bad for choosing makeup as a full-time career as opposed to like, a business degree,” she says. “But once everyone started seeing how much money I was making, they couldn’t believe it. And once the beauty industry became a trend, those people started using my content as a resource.”

Followers began to learn how to recreate Goulayan’s looks by following step-by-step video tutorials she’d post on her page. But even with that, hundreds of local followers would continuously request the influencer to teach in-person makeup lessons. Initially, she hosted 20-40 student classes at the salon she worked at. But as her followers grew, so did her client base, and it wasn’t long before she found herself selling out a 120-student masterclass in downtown Los Angeles. Seeing a clear business opportunity at hand, the artist then proceeded to opening up her own studio and makeup academy in 2016 called Vanity Makeup School.

Aside from being one of the first beauty gurus to go viral, Goulayan was also one of the very first artists to showcase and explain the process of ‘contouring’ online. It only made sense that, once she launched her long awaited makeup brand, the first product she’d release would consist of a custom-formulated contour palette. After almost two years of production, Vanity Makeup Cosmetics launched in February 2020 with the Sculpt & Glow Contour Palette.

“When I had just started out, I used to say to myself, ‘imagine what it would be like if I could make my own makeup’. I never in my wildest dreams thought that I’d have the opportunity to do half of the things I’ve done in my life, let alone make that dream a reality,” the creator said. “I could say I’ve been really lucky, but that’s not really true. I know my hard work is what has made all this happen for me, and I’m grateful I have a tough personality and I never let anybody’s negativity get in my way.”

Vanity Makeup Cosmetics is set out to launch two more exclusive products by the end of 2021, which you can follow along at @vanitymakeupcosmetics on Instagram. The #bosslady also admits she has a secret project up her sleeve, which she plans on releasing by Summer 2021. When asked if she ever plans on taking a break, she said, “discomfort and struggle are what keep me alive… I’m never satisfied staying still, it’s not in me.” If she’s already conquered the beauty industry before the age of 30, we can’t wait to see what she does in the next 10 years.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

How To Combine Astrology With Self-Care Rituals To Enhance Daily Living

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Self-care looks different for everyone. And it could look different day by day. Sometimes you just need meditation or journaling or a grounding ritual. Sometimes you need movement. Sometimes you need more rest. Have you ever wondered why it’s different day-by-day and why you can’t seem to “stick” to something?

Most of us know something about Western astrology, but have you ever heard of Vedic astrology (Jyotish)? Vedic astrology focuses on your moon sign (which may differ from your Western astrological chart), planetary transits, and Dasha period. These three areas shape how you feel, act, and process emotions every day. 

The time management app align27 doesn’t just focus on your typical horoscope. It gives you a personalized Vedic birth chart and a daily favorability forecast based on planetary influences. It uses a simple yet powerful stoplight system — green for favorable times, yellow for neutral, and red for moments when it’s best to slow down — to help you navigate each day with intention.

Why Vedic astrology and self-care go hand in hand

Ever have days where everything flows effortlessly and others where nothing seems to go right? That’s not random — it’s the influence of the planets at play. Vedic astrology teaches that planetary transits and periods, and the Moon’s placement each day all impact your energy. 

By understanding these influences, align27 customizes your self-care rituals to work with the planetary energies rather than against them. The result? A self-care routine that feels more natural, restorative, and in harmony with your personal astrology. 

How to align self-care with align27

1. Follow your moon sign for emotional well-being

In Vedic astrology, your Moon sign reveals how you process emotions, handle stress, and recharge. The align27 app provides real-time insights into your Moon sign’s current state, helping you plan self-care that supports your well-being.

  • Fire Moons (Aries, Leo, Sagittarius): align27 will highlight action-oriented times, which are perfect for movement-based self-care like yoga, walking, or a workout.
  • Earth Moons (Taurus, Virgo, Capricorn): Your best self-care moments often fall during grounding planetary periods. The align27 app helps you time activities like cooking, gardening, or Ayurvedic oil massages.
  • Air Moons (Gemini, Libra, Aquarius): Mental stimulation is key for you. Use align27’s favorable green time slots to plan journaling, reading, or creative work.
  • Water Moons (Cancer, Scorpio, Pisces): Emotional balance is crucial; align27 suggests introspective yellow periods during which self-care like meditation, breathwork, or music therapy can help you reset.

By checking your daily Moon sign insights in align27, you can sync your self-care with your emotional energy instead of forcing routines that don’t feel right.

2. Sync with planetary transits for daily rituals

Planetary movements in Vedic astrology directly influence your daily energy. Instead of following the same self-care routine every day, use the align27 app to check which planets are strongest and which ones need balancing.

  • Green periods: Ideal for action — schedule workouts, deep work, or personal projects. 
  • Yellow periods: Best for reflection — meditation, light reading, or connecting with loved ones.
  • Red periods: Time to pause — prioritize self-care, avoid big decisions, and rest.

For example:

  • If align27 shows a red period under Mercury’s influence, it’s a sign to unplug from tech and practice silence (Mauna) instead.
  • A green period during a Moon transit suggests a great time for emotional processing through journaling or spiritual rituals.
  • If Saturn is active, align27 might recommend structured self-care, like a disciplined yoga practice or fasting.

The daily timing feature of align27 takes the guesswork out of self-care, helping you plan around when the universe is actually working with you, not against you.

3. Use your Venus sign for beauty and self-love rituals

In Vedic astrology, Venus (Shukra) represents luxury, pleasure, and how you experience beauty. But your Venus sign in your birth chart tells you what kind of self-care truly nourishes your soul.

  • Venus in Fire Signs: You love bold, energizing self-care. Ayurvedic herbal treatments, bright colors, and invigorating scents like sandalwood or saffron uplift your energy.
  • Venus in Earth Signs: You prefer high-quality, natural self-care. Organic skincare, silk bedding, and nourishing food rituals align with your Venus energy.
  • Venus in Air Signs: You thrive on social and intellectual beauty. Try mantra recitation, decorating your space with art, or engaging in deep conversations.
  • Venus in Water Signs: You need emotionally fulfilling self-care. Essential oil baths, soft textures, and music therapy create a calming atmosphere.

4. Strengthen your planetary weaknesses through rituals

Each planet in your birth chart has strengths and weaknesses based on its placement. You can balance planetary imbalances through specific self-care rituals:

  • Weakened moon? Drink warm milk with cardamom, wear white, and meditate under the full Moon.
  • Struggling with Rahu energy? Reduce digital distractions, light camphor, and chant “Om Rahave Namah.”
  • Mars overactivity? Avoid spicy food, practice slow yoga, and wear cool colors like blue or white.

The align27 app personalizes these remedies based on your birth chart and daily planetary shifts.

Align your self-care with the stars

When you integrate Vedic astrology into your self-care routine, you’re not just following trends but tuning into the ancient wisdom of timing and energy alignment. Instead of forcing yourself into a one-size-fits-all self-care plan, you can create rituals that genuinely support you based on the cosmic influences at play.

With tools like align27, you can easily track your best days for rest, action, and reflection — making self-care effortless and aligned with the universe. Because taking care of yourself isn’t just about doing more — it’s about doing what’s right for you, at the right time. 

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