Lifestyle
Helping Women Over 40: Jeanette Fritsch’s Transformational Program
By: Andi Stark
For many women, the onset of their 40s marks the beginning of a range of physiological changes. Symptoms like insomnia, memory issues, mood swings, and joint pain often arrive years before the commonly recognized signs of menopause.
Jeanette Fritsch, a well-aging expert, believes these issues stem from complex hormonal shifts and lifestyle factors rather than simply aging. Her SRB&B® (Stop, Reset, Build & Balance) method aims to provide solutions by addressing these hormonal interactions holistically. Through years of research, Fritsch has identified a pattern that reshapes common perceptions about midlife health. “The hormonal journey for women is not a disease or a phase to endure; it’s a complex biological transition that requires education and support,” she explains.
Her SRB&B® method is designed to help women understand and manage this transition by balancing hormones naturally rather than solely relying on medication or conventional therapies.
Expanding Competence in Midlife Health
Despite the growth of the wellness industry, many health professionals report feeling unprepared to support clients over 40, especially when it comes to hormonal health. The Global Wellness Institute reports that wellness coaching is expanding by 7.7% annually, but fewer than 10% of coaches feel they have adequate training in hormone-related health. This gap leaves many individuals underserved and often forces them to rely on general advice that may not fully address their needs.
Fritsch’s program fills this void by providing a structured, science-backed curriculum for health professionals, from coaches to medical practitioners. Her certification program equips professionals to understand and work with the hormonal dynamics that influence stress, metabolism, and emotional well-being. It challenges the traditional wellness model, which often assumes all clients can follow the same fitness and nutrition advice regardless of age and hormonal state.
“Many fitness and wellness programs simply don’t consider that women over 40 have different needs,” Fritsch notes. “Ignoring these differences can lead to programs that do more harm than good.”
The Science Behind SRB&B®: How Hormones Influence Health
The SRB&B® method is not a conventional wellness program but a targeted approach Fritsch developed after years of research and personal experience. Her four-step model—Stop, Reset, Build, and Balance—focuses on the HPAT hormonal axis, a network of glands that includes the hypothalamus, pituitary, adrenals, and thyroid. This system is important in maintaining hormonal balance, impacting everything from metabolism and sleep to mood and cognition.
The SRB&B® method aims to “repair” and restore the body’s natural balance by targeting this axis. The process goes beyond addressing individual symptoms; it seeks to improve the hormonal interactions contributing to midlife health challenges. According to journal studies like The Lancet, integrating lifestyle adjustments with hormonal health knowledge can reduce the severity of age-related symptoms. Fritsch’s clients, for instance, report improvements ranging from weight loss and clearer mental function to better sleep.
Fritsch’s certification program for coaches and practitioners provides in-depth education on these biochemical processes, with the goal of creating a network of certified SRB&B® practitioners. “There’s so much to understand about how hormones affect the body,” says Fritsch. “We can’t treat them in isolation without looking at how everything interacts.”
A New Model for Corporate Wellness
Fritsch has also adapted her program for corporate wellness, focusing on the aging workforce and the challenges associated with midlife health issues in high-stress environments. Research from the Harvard Business Review reveals that companies investing in wellness programs see improvements in productivity and employee retention. However, most wellness programs focus on mental resilience, neglecting the physical and hormonal aspects that can impact performance.
Fritsch created a corporate offering that provides companies with resources to support their employees as they navigate these changes. Her program includes targeted support for senior staff, who often experience stress and burnout related to hormonal changes that could be managed with the right knowledge and tools.
“Many executives are under the impression that exhaustion and burnout are just a part of getting older,” Fritsch says. “The truth is, there are underlying hormonal factors that, if addressed, can improve not just quality of life but also work performance.”
Expanding Access to Midlife Wellness
One of Fritsch’s long-term goals is to establish a global network of SRB&B® certified practitioners to provide more accessible, specialized support. Her program is open to many professionals, including fitness trainers, nutritionists, therapists, and even medical doctors. Practitioners who complete the certification gain an understanding of midlife health challenges that they can integrate into their practice.
This approach has already gained traction in Europe, where Fritsch’s certification program has begun to address the rising demand for midlife wellness support. Her next step is to expand to the U.S. and U.K., two markets with increasing awareness of midlife health issues but limited specialized services. A 2023 study indicated a shortage of nearly 170,000 certified health coaches in the U.S., with demand growing as more individuals seek support for age-related health concerns.
“There’s incredible untapped potential here,” Fritsch says. “When women—and men—learn how to work with their bodies instead of against them, the results are transformative.”
Lifestyle
How Ethical Sourcing is Brewing a Better Future for the Coffee Industry: Insights from Blue Mountain Estates Coffee
The aroma of freshly brewed coffee has long been a global favorite, but today’s coffee lovers are stirring more than just their morning cup. Consumers are growing more aware of sustainability and ethics, changing how they see their daily brew.
Jamaican coffee producer Blue Mountain Estates Coffee, known for its community-focused model, explains ethical and sustainable coffee production and how these actions impact the people, the coffee industry, and the environment.
An Overview of Ethical and Sustainable Coffee Sourcing
Ethical and sustainable coffee sourcing goes beyond simply purchasing beans. It involves taking a holistic outlook that considers the well-being of farmers, preserves ecosystems, and secures the long-term viability of coffee production. John Wright from Blue Mountain Estates Coffee explains that this practice secures fair compensation for growers, promotes environmentally friendly farming methods, and supports community development in coffee-producing regions.
Wright adds, “Ethical coffee sourcing is about creating a sustainable ecosystem in which every stakeholder in the coffee supply chain thrives. From the smallest farmer to the end consumer, everyone should benefit from this process.”
However, ethical sourcing is not just about humanitarian causes. As climate change and other unpredictable natural disasters threaten coffee-growing regions and market volatility impacts farmer livelihoods, ethical sourcing also provides a buffer against these challenges.
Establishing sustainable practices in coffee production makes certain that it can continue for generations to come, preserving both the industry and coffee’s cultural significance worldwide.
Challenges in the Coffee Trade
Despite the clear benefits, the widespread ethical coffee sourcing is not without obstacles. According to Wright, many coffee traders resist adopting these practices due to perceived higher costs, complex implementation, and reliance on traditional business models.
“The biggest challenge is changing the mindset,” Wright notes. “Many in the industry see ethical coffee sourcing as an added expense rather than an investment in the future of coffee.”
Short-term profit goals often overshadow long-term sustainability concerns. The complex global supply chain also makes it difficult to certify transparency and fair practices at every step. Some traders argue that consumers are unwilling to pay higher prices for ethically sourced coffee, creating a perceived market barrier.
However, Blue Mountain Estates Coffee’s success challenges these assumptions. Its model demonstrates that ethical coffee sourcing can be profitable and sustainable, setting a new standard for the industry.
The Ripple Effect: Impact on the Industry and Coffee Lovers
Ethical coffee growers like Blue Mountain Estates Coffee impact every aspect of the industry, from farming communities to consumer expectations. Wright mentions that when they invest in ethical coffee sourcing, they also invest in quality. He believes happy farmers who receive fair compensation are more likely to produce exceptional coffee. “It’s a win-win situation,” he adds.
This focus on quality and sustainability is resonating with consumers. Coffee lovers are increasingly seeking out brands that align with their values and are willing to pay a premium for coffee they know is ethically sourced. This shift in consumer behavior is forcing more prominent players in the industry to reconsider their practices, driving a broader movement toward sustainability.
Why Blue Mountain Estates Coffee?
Blue Mountain Estates Coffee’s ethical and sustainable coffee sourcing process serves as a model for the industry. Its goal is twofold: confirming small farmers receive fair compensation and allowing luxury coffee companies that prioritize direct and fair trade to access the excellence of specialty coffee.
The company takes pride in its team of Jamaican coffee and agricultural experts, world-class executives, and entrepreneurs who collectively work to bring the people the best of Jamaican coffee. According to Wright, their extensive agricultural competence in Jamaica’s Blue Mountains results from over 20 years of solid partnerships, such as the network of community partners led by Peter D. Thomas Farms, a multi-generational grower in the Blue Mountains.
Wright states, “By collaborating with valued outgrowers, we use their knowledge in our production. We work with small farms to establish mutually beneficial partnerships and advocate for global investment in Blue Mountain cultivation through farm syndication.”
This perspective supports local communities and guarantees a consistent supply of high-quality coffee. It highlights how ethical sourcing can create value at every level of the supply chain.
A Brighter Future for the Coffee Industry
Wright and the Blue Mountain Estates Coffee team understand that the journey toward entirely ethical and sustainable sourcing is ongoing. It requires continuous learning, adaptation to new trade practices, and a willingness to invest in long-term relationships with coffee-growing communities continuously.
As it continues taking these steps, Blue Mountain Estates Coffee is improving the quality of its product and contributing to the welfare of farming communities and the preservation of the environment. Its efforts reflect a growing trend in the coffee industry, where responsible sourcing is increasingly seen as a necessity rather than an option.
The future of coffee lies in sustainable, ethical practices that benefit everyone involved in its production and consumption. Wright concludes, “The coffee in your cup can change lives. When you choose ethically sourced coffee, you’re not just enjoying a delicious beverage; you’re supporting a system that values fairness, quality, and environmental stewardship. That’s the true essence of a great cup of coffee.”
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