Lifestyle
Helping Women Over 40: Jeanette Fritsch’s Transformational Program

By: Andi Stark
For many women, the onset of their 40s marks the beginning of a range of physiological changes. Symptoms like insomnia, memory issues, mood swings, and joint pain often arrive years before the commonly recognized signs of menopause.
Jeanette Fritsch, a well-aging expert, believes these issues stem from complex hormonal shifts and lifestyle factors rather than simply aging. Her SRB&B® (Stop, Reset, Build & Balance) method aims to provide solutions by addressing these hormonal interactions holistically. Through years of research, Fritsch has identified a pattern that reshapes common perceptions about midlife health. “The hormonal journey for women is not a disease or a phase to endure; it’s a complex biological transition that requires education and support,” she explains.
Her SRB&B® method is designed to help women understand and manage this transition by balancing hormones naturally rather than solely relying on medication or conventional therapies.
Expanding Competence in Midlife Health
Despite the growth of the wellness industry, many health professionals report feeling unprepared to support clients over 40, especially when it comes to hormonal health. The Global Wellness Institute reports that wellness coaching is expanding by 7.7% annually, but fewer than 10% of coaches feel they have adequate training in hormone-related health. This gap leaves many individuals underserved and often forces them to rely on general advice that may not fully address their needs.
Fritsch’s program fills this void by providing a structured, science-backed curriculum for health professionals, from coaches to medical practitioners. Her certification program equips professionals to understand and work with the hormonal dynamics that influence stress, metabolism, and emotional well-being. It challenges the traditional wellness model, which often assumes all clients can follow the same fitness and nutrition advice regardless of age and hormonal state.
“Many fitness and wellness programs simply don’t consider that women over 40 have different needs,” Fritsch notes. “Ignoring these differences can lead to programs that do more harm than good.”
The Science Behind SRB&B®: How Hormones Influence Health
The SRB&B® method is not a conventional wellness program but a targeted approach Fritsch developed after years of research and personal experience. Her four-step model—Stop, Reset, Build, and Balance—focuses on the HPAT hormonal axis, a network of glands that includes the hypothalamus, pituitary, adrenals, and thyroid. This system is important in maintaining hormonal balance, impacting everything from metabolism and sleep to mood and cognition.
The SRB&B® method aims to “repair” and restore the body’s natural balance by targeting this axis. The process goes beyond addressing individual symptoms; it seeks to improve the hormonal interactions contributing to midlife health challenges. According to journal studies like The Lancet, integrating lifestyle adjustments with hormonal health knowledge can reduce the severity of age-related symptoms. Fritsch’s clients, for instance, report improvements ranging from weight loss and clearer mental function to better sleep.
Fritsch’s certification program for coaches and practitioners provides in-depth education on these biochemical processes, with the goal of creating a network of certified SRB&B® practitioners. “There’s so much to understand about how hormones affect the body,” says Fritsch. “We can’t treat them in isolation without looking at how everything interacts.”
A New Model for Corporate Wellness
Fritsch has also adapted her program for corporate wellness, focusing on the aging workforce and the challenges associated with midlife health issues in high-stress environments. Research from the Harvard Business Review reveals that companies investing in wellness programs see improvements in productivity and employee retention. However, most wellness programs focus on mental resilience, neglecting the physical and hormonal aspects that can impact performance.
Fritsch created a corporate offering that provides companies with resources to support their employees as they navigate these changes. Her program includes targeted support for senior staff, who often experience stress and burnout related to hormonal changes that could be managed with the right knowledge and tools.
“Many executives are under the impression that exhaustion and burnout are just a part of getting older,” Fritsch says. “The truth is, there are underlying hormonal factors that, if addressed, can improve not just quality of life but also work performance.”
Expanding Access to Midlife Wellness
One of Fritsch’s long-term goals is to establish a global network of SRB&B® certified practitioners to provide more accessible, specialized support. Her program is open to many professionals, including fitness trainers, nutritionists, therapists, and even medical doctors. Practitioners who complete the certification gain an understanding of midlife health challenges that they can integrate into their practice.
This approach has already gained traction in Europe, where Fritsch’s certification program has begun to address the rising demand for midlife wellness support. Her next step is to expand to the U.S. and U.K., two markets with increasing awareness of midlife health issues but limited specialized services. A 2023 study indicated a shortage of nearly 170,000 certified health coaches in the U.S., with demand growing as more individuals seek support for age-related health concerns.
“There’s incredible untapped potential here,” Fritsch says. “When women—and men—learn how to work with their bodies instead of against them, the results are transformative.”
Lifestyle
How To Combine Astrology With Self-Care Rituals To Enhance Daily Living

Self-care looks different for everyone. And it could look different day by day. Sometimes you just need meditation or journaling or a grounding ritual. Sometimes you need movement. Sometimes you need more rest. Have you ever wondered why it’s different day-by-day and why you can’t seem to “stick” to something?
Most of us know something about Western astrology, but have you ever heard of Vedic astrology (Jyotish)? Vedic astrology focuses on your moon sign (which may differ from your Western astrological chart), planetary transits, and Dasha period. These three areas shape how you feel, act, and process emotions every day.
The time management app align27 doesn’t just focus on your typical horoscope. It gives you a personalized Vedic birth chart and a daily favorability forecast based on planetary influences. It uses a simple yet powerful stoplight system — green for favorable times, yellow for neutral, and red for moments when it’s best to slow down — to help you navigate each day with intention.
Why Vedic astrology and self-care go hand in hand
Ever have days where everything flows effortlessly and others where nothing seems to go right? That’s not random — it’s the influence of the planets at play. Vedic astrology teaches that planetary transits and periods, and the Moon’s placement each day all impact your energy.
By understanding these influences, align27 customizes your self-care rituals to work with the planetary energies rather than against them. The result? A self-care routine that feels more natural, restorative, and in harmony with your personal astrology.
How to align self-care with align27
1. Follow your moon sign for emotional well-being
In Vedic astrology, your Moon sign reveals how you process emotions, handle stress, and recharge. The align27 app provides real-time insights into your Moon sign’s current state, helping you plan self-care that supports your well-being.
- Fire Moons (Aries, Leo, Sagittarius): align27 will highlight action-oriented times, which are perfect for movement-based self-care like yoga, walking, or a workout.
- Earth Moons (Taurus, Virgo, Capricorn): Your best self-care moments often fall during grounding planetary periods. The align27 app helps you time activities like cooking, gardening, or Ayurvedic oil massages.
- Air Moons (Gemini, Libra, Aquarius): Mental stimulation is key for you. Use align27’s favorable green time slots to plan journaling, reading, or creative work.
- Water Moons (Cancer, Scorpio, Pisces): Emotional balance is crucial; align27 suggests introspective yellow periods during which self-care like meditation, breathwork, or music therapy can help you reset.
By checking your daily Moon sign insights in align27, you can sync your self-care with your emotional energy instead of forcing routines that don’t feel right.
2. Sync with planetary transits for daily rituals
Planetary movements in Vedic astrology directly influence your daily energy. Instead of following the same self-care routine every day, use the align27 app to check which planets are strongest and which ones need balancing.
- Green periods: Ideal for action — schedule workouts, deep work, or personal projects.
- Yellow periods: Best for reflection — meditation, light reading, or connecting with loved ones.
- Red periods: Time to pause — prioritize self-care, avoid big decisions, and rest.
For example:
- If align27 shows a red period under Mercury’s influence, it’s a sign to unplug from tech and practice silence (Mauna) instead.
- A green period during a Moon transit suggests a great time for emotional processing through journaling or spiritual rituals.
- If Saturn is active, align27 might recommend structured self-care, like a disciplined yoga practice or fasting.
The daily timing feature of align27 takes the guesswork out of self-care, helping you plan around when the universe is actually working with you, not against you.
3. Use your Venus sign for beauty and self-love rituals
In Vedic astrology, Venus (Shukra) represents luxury, pleasure, and how you experience beauty. But your Venus sign in your birth chart tells you what kind of self-care truly nourishes your soul.
- Venus in Fire Signs: You love bold, energizing self-care. Ayurvedic herbal treatments, bright colors, and invigorating scents like sandalwood or saffron uplift your energy.
- Venus in Earth Signs: You prefer high-quality, natural self-care. Organic skincare, silk bedding, and nourishing food rituals align with your Venus energy.
- Venus in Air Signs: You thrive on social and intellectual beauty. Try mantra recitation, decorating your space with art, or engaging in deep conversations.
- Venus in Water Signs: You need emotionally fulfilling self-care. Essential oil baths, soft textures, and music therapy create a calming atmosphere.
4. Strengthen your planetary weaknesses through rituals
Each planet in your birth chart has strengths and weaknesses based on its placement. You can balance planetary imbalances through specific self-care rituals:
- Weakened moon? Drink warm milk with cardamom, wear white, and meditate under the full Moon.
- Struggling with Rahu energy? Reduce digital distractions, light camphor, and chant “Om Rahave Namah.”
- Mars overactivity? Avoid spicy food, practice slow yoga, and wear cool colors like blue or white.
The align27 app personalizes these remedies based on your birth chart and daily planetary shifts.
Align your self-care with the stars
When you integrate Vedic astrology into your self-care routine, you’re not just following trends but tuning into the ancient wisdom of timing and energy alignment. Instead of forcing yourself into a one-size-fits-all self-care plan, you can create rituals that genuinely support you based on the cosmic influences at play.
With tools like align27, you can easily track your best days for rest, action, and reflection — making self-care effortless and aligned with the universe. Because taking care of yourself isn’t just about doing more — it’s about doing what’s right for you, at the right time.
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