Lifestyle
Graphic T-shirts Grow in Popularity

Everyone wears them – kids, adults, women, and men – but nobody really thinks too much about them.
Sales of printed graphic t-shirts are increasing. Customers in industries such as hospitality, logistics, construction, industrial, and medical, are increasingly providing custom-printed t-shirts to their employees as a marketing tool. Not only that, but the use of custom-printed t-shirts to raise social awareness and support a cause have made graphic tees particularly popular among the younger generation. This coupled with the ability to print a wide range of colors, patterns, words or images onto shirts have driven the demand for custom tees through the roof! .
Here are just a few of the reasons graphic tees never go out of style:
- Easy to wear. It probably goes without saying, but we’ll say it anyway. T-shirts are probably the most comfortable and casual clothing anyone can own. They are cute, simple, and comfortable for tasks such as running errands or meeting friends for a quick lunch or drink.
- Something For Everyone. As we age, the gap between age-appropriate clothing thins. The versatility and combinations of the graphic T-shirt make it an attraction for people of all age groups and body types. Children can use these shirts to showcase their winning teams in miniature football. Students may use them to represent their favorite artists, songwriters, and authors. Adults can use them for job marketing strategies. Each age group can define what a shirt like this will mean to them.
- A Source of Positivity. The world is filled with its fair share of challenges. Sometimes something as simple as our clothing can provide comfort and compassion to those around us. Sarcastic T-shirts continue to offer solace in times of intense worry. These quirky statements can act as icebreakers and help to foster empathy in times of crisis.
- A Powerful Statement. Graphic tees can play a significant role in spreading awareness and powerful messages. In protests, crowds often wear shirts with messages on them to show solidarity. They can make statements that anyone can understand instantly just by looking at them. Wearing these powerful messages can make you feel empowered and can make the people around you feel supported.
Humans expressed themselves with tees long before tweets, Facebook statuses, or even messages, but today t-shirts have achieved a whole new level of artiness. From everyday casual looks to special events, you can make any graphic tee look awesome if you pair it with other accessories and clothes. Whatever your interests are, there’s a shirt for you out there.
Ricoma International
Ricoma International is the custom apparel industry’s leading manufacturer of embroidery machines and apparel decorating equipment. Founded on the mission of providing quality equipment that’s both reliable and affordable to apparel decorators, Ricoma has grown into a multi-national business serving apparel decorators in more than 160 countries. Along with manufacturing top-quality equipment, Ricoma prides itself on offering expert training, round-the-clock technical support and free educational resources to help new decorators hone their craft and make the custom apparel industry more accessible for everyone.
Follow Henry Ma & Ricoma on Instagram, Twitter, and Facebook on @RicomaHQ
Get some business inspiration and tips on Ricoma’s YouTube.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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