World

Google Search Data reveals Surprising Results on Customer Appreciation

Published

6 years ago

August 29, 2019

Google search data reveals that the customer appreciation gap is increasing at an alarming rate. And it also highlights that business owners have been focusing on employee appreciation in order to retain them for a long time. As per the results available from the search volume, it has come to notice that it is important for business owners to create a balance between employee appreciation and customer appreciation. It has also laid emphasis on reducing the customer appreciation gap in order to build a strong as well as the loyal connection between the business owners and customers.

After a deep analysis of the search volume data, it has been found that the term “employee appreciation” has 4,400 searches every month whereas “customer appreciation” carries a monthly search volume of 2,400. And the phrase “employee appreciation words” has 1600 searches every month whereas “customer appreciation words” merely settles at the number 40. Business owners and managers, in the US and Canada, are searching for ways for employee appreciation and neglecting customer appreciation.

This search pattern reflects the Customer Appreciation Gap on the part of many businesses. It has simply stressed on the need to give more emphasis to reduce the customer appreciation gap by offering customer appreciation gifts in order to build long-term loyalty with customers. The search results also highlight the misunderstanding of the importance of customer appreciation in creating high business value. In addition to this, it has been evident from the search results that customer appreciation plays a crucial role in forming a strong bond between employers and customers.

World

Turkish Textile Giant Sun Textile Solution Proposal for Drought

Published

4 weeks ago

February 4, 2025

Jenny Jackson

While the World Health Organization (WHO) and the United Nations (UN) are seeking solutions to combat drought through various projects, Ekoten Textile, a subsidiary of Turkey’s textile giant Sun Textile, has developed a groundbreaking project in collaboration with a technology startup to minimize the intensive water consumption in the textile industry. This pioneering project, the first of its kind globally, will enable the recycling and reuse of up to 90% of the water used in textile production.

Drought is one of the most pressing issues facing the world today. According to WHO data, 40% of the global population is struggling with water scarcity. By 2030, up to 700 million people could be forced to migrate due to drought. The unconscious use of water in global production processes plays a significant role in the rapid depletion of clean water resources.

The textile industry is one of the sectors with the highest water consumption. In Turkey, while the food industry consumes 22% of the water used for industrial purposes, the textile sector follows closely with 18%. For instance, producing an average of 40 tons of products daily requires 2,500 tons of water, equivalent to the daily water consumption of approximately 10,000 people.

CLEAN WATER RESOURCES FOR HUNDREDS OF THOUSANDS OF PEOPLE EVERY DAY!

In textile production, where clean water resources are heavily consumed, the innovative success of the Turkish company stands out as a global best practice. This initiative will shape the future of the industry. The wastewater recycling project, developed through intensive R&D efforts, will ensure that over 90% of the required water is sourced from recycled supplies.

The reuse of wastewater in production will transform the fate of countries operating in the textile sector. By preventing the use of clean water resources for textile production, this project will free up clean water sources that can meet the daily needs of hundreds of thousands of people.

R&D ACTIVITIES IN 38 COUNTRIES WITH 380 PARTNERS!

Sun Textile places great emphasis on R&D activities, conducting research and development efforts with 380 partners across 38 countries. Sun Textile and its subsidiary Ekoten Textile export nearly 90% of their production, solidifying their identity as a leading exporter. The company ships products to numerous destinations worldwide, including European countries, the UK, and the US. Sun Textile, the leading ready-to-wear exporter in the Aegean Region, achieved a consolidated turnover of 250 million euros in the third quarter of 2024, continuing its active growth trajectory.

OFFERING CUSTOM DESIGNS TO CUSTOMERS

Sun Textile provides its own designed collections to leading brands in Europe and the UK. Ekoten Textile, its subsidiary, is among the most respected knitted fabric manufacturers in Turkey and Europe.

With a dedicated sales team for each major customer group and five design offices in three different countries, Sun Textile creates designs tailored to its customers’ needs. Its largest clients include the Inditex Group, H&M, Jimmy Key, Tesco, Kiabi, Marks & Spencer, and Next.

Sun Textile also extends its sustainability approach to social responsibility, notably for its high ratio of female employees. The company, which went public in 2022, is also listed in dividend indexes.