Lifestyle

Get To Know The Urban Brand That’s Making An Impact: Rich & Rotten

Published

4 years ago

May 8, 2021

We’d like to introduce you to one of the fastest-growing urban lifestyle brands in the industry by the name of Rich & Rotten. The brand is well-known for breaking streetwear tradition and incorporating slim-cut styles with impactful messages that aren’t afraid to start a difficult conversation. Read along while business owner, Hamed Jalaly, lets us in on the process of creating his brand in late 2012 and walks us through its evolution of setting the bar for the “urban norm”.

Jalaly tells us that his idea for R&R came from the previous hardships he had to endure while leading a life he was not proud of. “After I got out of jail, I knew I had to rebuild my lifestyle. I wanted to use Rich & Rotten as a way to inspire others and make an impact on future generations,” he said. While shying away from the boxy cut of traditional streetwear tees, he also incorporated designs into his pieces that aimed to tell a bigger story. In essence, the brand is meant to “capture the lifestyle of those on a journey between struggle and success” while leading an “excuse-free state of mind”. R&R wanted people to honor their personal life stories and difficult pasts while still striving to reach their desired levels of success.

The brand’s most popular tee to date, for example, shows a butler holding a silver dish with several stacks of money while he wears a ski mask. According to the CEO, the design is “an example of the gritty side of the upward grind for wealth and success”.

Since its debut nine years ago, the brand has been on a constant rise due to its unique approach to urban style. Lately, new designs have steered toward important discussions involving topics of racial injustice and police brutality. The company’s strategy to appealing to consumers is simple: allow their storytelling to remain relatable and true to modern-day issues.

The brand’s signature tees have been spotted on several celebrities over the years including Ty Dolla $ign, Diddy, and Deray. Aside from its signature high quality, slim-cut tees, the brand has also released a full range of men’s and women’s clothing under the R&R range within the last couple of years. Jalaly currently runs the company with a group of close friends who have been dire to the evolution of the brand.

Rich & Rotten has recently expanded their flagship store on Hollywood Boulevard in Los Angeles, California to make room for a shoe store. If you’re in the area, be sure to pass by and check it out. Their full collection can be shopped exclusively at that location, or on their website at www.richandrotten.com.

Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

Published

1 week ago

December 25, 2024

Michelle Langton

Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.