Lifestyle
Get to know the many unexplored and phenomenal places on earth through “Resort”, an Instagram page by travel explorer Rasmus Peter Kristensen

Rasmus exudes his pure love and his deep relation with travelling and influences the world to take on their journeys.
Mere going or visiting several locations of the world can itself teach so many things to a human being. It is so amazing to know that one experience of travel can lead to another, then another and another and this can ultimately help an individual attain true happiness and joy through it. This is the same message that travel influencer and explorer Rasmus Peter Kristensen wants to spread across others in the world and urges them to not let their deep-rooted desires sit back, motivating them to select their favourite or any other unknown destinations of the world and start their expedition. Through the Instagram page “Resort” that he created, he wishes to include everyone on his journey of life and give the platform to people to share all their experiences in travel that they think people must know more about.
With Resort, Rasmus also gives a chance to people to get featured on the page by just tagging them @resort and letting the world know what expeditions they have had and what they wish to have. Rasmus has always been a lover for travel and whenever he has got an opportunity, he and his wife get ready to explore the world the way they want to and stay at high-end resorts and hotels for a luxurious experience.
Some decisions become stronger for a person after facing a lot of challenges in life and Rasmus too had his share of ups and downs. But, it is through these challenges that Rasmus realized his goal in life and that’s what till today has been his motivational factor – to travel and keep travelling. For gaining spectacular experiences of life, one needs to gather courage and take tough decisions in life, know where the priority lies and then start their journeys. Rasmus did the same after he understood that life has a bigger meaning, and one must understand what it means to tell us by discovering new places and knowing the same on a deeper level.
With Resort, Rasmus aims to get people together through the power of travel, know more things about various places on earth, share the knowledge and inspire others. Resort also gives travellers a chance to share the places they recommend and their experiences surrounding it, and picturesque locations that are magnificent enough to inspire others to visit and explore.
Resort has seen growing popularity on Instagram as its followers are doubling each passing day, where it has already amassed 1.1 million followers.
Follow Rasmus Peter Kristensen on Instagram @Resort
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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