Entertainment
Generation Esports: The Fastest Growing Esports Provider in North America
Esports is one of the fastest growing sports in the world, with over 227 million people playing some form of video games and over 28 billion hours of free online video game streams viewed in 2020. Among the increase in esports is a meteoric rise for teens and college players. Nearly 97% of people aged 12-17 play video games, while over half of all colleges and one-third of high schools have esports clubs on their campuses.
With so much attention on esports and so many resources being dedicated to the emerging sports, esports providers are ramping up their efforts to deliver the premier gaming experience for players around the world. And of those providers, there is no one doing it as well as Generation Esports.
Led by co-founder and CEO Mason Mullenioux, Generation Esports provides innovative technology that enables players to engage and compete easily. By helping college and high school campuses launch and maintain their own esports clubs, Generation Esports is one of the leading providers dedicated to powering esports through education, content, and competitions. As a result, they help schools improve student success by harnessing their passion for gaming.
Generation Esports reaches gamers at a variety of different settings. With their dedicated middle school and high school esports leagues, they empower young gaming enthusiasts to showcase their talents on their school campuses. At the collegiate level, Generation Esports hosts three different sports leagues, including NJCAA and ECC Esports. They also provide an educational platform for gamers who want to learn more about developing and launching games, while recreational players can join high-profile leagues such as Triton Cup and Parks & Rec Esports Leagues.
With so many offerings available, it is no surprise that Generation Esports reached over 39 million people in 2021 alone. And the most exciting part is that they are still growing.
Their incredible rise in the esports industry has not gone unnoticed by major businesses in the tech space. Generation Esports has formed important partnerships with some of the biggest companies in the world, including Lenovo, Intel, Asus, and Logitech. These partnerships provide immediate benefits to young players and aspiring game developers, further growing the esports industry for future generations.
On the student side, Generation Esports offers players the opportunities to enjoy the games that they love most (including major titles like Apex Legends, Super Smash Bros Ultimate, and Madden 22). A robust library of titles is available for competitive and casual gameplay, and Generation Esports regularly hosts local and national events. Beyond gameplay, they provide the opportunity for players to become part of a larger community, building support and camaraderie among gamers. For those interested in game development, Generation Esports helps them progress with education and career opportunities.
For educators and schools, Generation Esports is equally helpful as a strategic partner. They provide a complete educational curriculum for educators and coaches to adopt at their school site, and they also support esports program development, facility building, and fundraising efforts. As leaders in the esports community, they are committed to serving as trusted partners for school and students.
Although their work within school communities has been recognized for its continued excellence, one of the key differences between Generation Esports and other esports providers is their cutting-edge platform. Schrader and his team have worked tirelessly to develop a platform that consistently delivers world-class experiences for students, educators, and teams. They are the only provider with a Queue System, which enables teams to pick a competition time that fits their schedule – and that guarantees a match against another team of similar skill level. They also provide a Questing feature, which engages players throughout the year by offering incentives for completing achievements.
Generation Esports has quickly emerged as one of the most exciting esports providers in the industry. For schools, educators, and students searching for the top platform for esports competition, there is no better choice than Generation Esports.
To learn more about Generation Esports, visit www.generationesports.com.
Entertainment
Notes from the Heart: Lartist Yan on Music, Motivation, and ‘Second Chance’
By Mj Toledo
US rising singer, songwriter, producer, and beatmaker Lartist Yan has always believed that music is a universal language, and his recent rise in the industry proves he’s fluent in it. With his new hit song “Second Chance” and upcoming tour, fans nationwide eagerly anticipate his old-school soul and contemporary flair, as Lartist Yan blends genres such as Country Blues, Reggae, Pop, RnB/Soul, Ballad, Folk, and Soul/Blues into his captivating performances. The rising star discusses his songwriting process and how he is turning real-life challenges into chart-topping hits that speak to the soul.
Q: Can you share the creative process behind “Second Chance”? What inspired the melody and lyrics?
Lartist Yan: Of course. “Second Chance” was quite an experience for me. It all started one night when I was sleeping, and I suddenly heard this melody playing in my ears, as if someone was playing it to me from afar. It was a mysterious, compelling melody that demanded to be heard. I immediately woke up and started working on it, trying to capture the essence of what I had heard in my dream.
The lyrics were born from a personal experience of betrayal and disappointment. I had been let down by someone I loved at the time, and this song became a way for me to process those emotions.
But more than just expressing pain, I wanted “Second Chance” to offer hope. The message is that everyone deserves a second chance and that failure can often be the beginning of something great.
Q: Your music is like a combination of various genres. How do you balance these different influences in your songwriting?
Lartist Yan: What an interesting question. I really do not have a strict formula. I just let my inner self guide me. Listening to so many genres gave me a broad musical palette to work.
When I write a song, I naturally draw from these influences, picking elements that best express the emotion or story I am trying to convey.
We should not confine music to rigid genre boundaries. Instead, I aim to create a sound that is authentic to me, often resulting in a fusion of styles. For example, in “Second Chance,” you will hear elements of old-school RnB mixed with modern pop production techniques. This honors my musical roots while also creating something fresh.
Q: “Second Chance” has quickly climbed the charts in the United States (US) and the United Kingdom (UK). Why do you think listeners love it so much?
Lartist Yan: I believe the universal theme of hope and redemption in “Second Chance” resonates most with listeners. We have all experienced setbacks in life, and the idea that we can bounce back and deserve another opportunity speaks to people. I am truly humbled and grateful that “Second Chance” has touched so many people and found its way onto the charts.
Q: You have mentioned multiple times that your music addresses real-life challenges. How do you translate personal experiences into chart toppers?
Lartist Yan: Translating personal experiences into universal themes is at the heart of my songwriting process. I believe that even though our individual experiences are unique, many often share the emotions we feel.
When I write about a personal challenge or situation, I focus on the emotions and the broader lessons learned rather than getting caught up in specific details that only apply to me.
For example, with “Second Chance,” I think about how others might relate to my feelings and what words or melodies might resonate with them. It is about finding the common thread in our human experiences so listeners can see themselves in the music, even if their circumstances differ.
Q: Can you tell us about your upcoming single, “The Wave of Love”? How does it differ from or build upon “Second Chance”?
Lartist Yan: While “Second Chance” focuses on themes of redemption and new beginnings, “The Wave of Love” explores the power of genuine, true love and how authentic love can impact our lives.
Musically, “The Wave of Love” builds upon the soulful foundation of “Second Chance” but introduces new elements that reflect the song’s theme. You will hear a more expansive sound. I cannot wait for everyone to listen to it and experience this new aspect of my artistry.
Q: You’ve won several prestigious awards before releasing your first single. How have these accolades impacted your career?
Lartist Yan: Winning those awards in Russia was a turning point for me. It was not just about the recognition; it also gave me a huge confidence boost in my abilities as a performer.
When starting, you often doubt yourself, wondering if you have what it takes. But standing on those stages, receiving the Golden Voice of Russia and the other awards, was like a confirmation that I was on the right path.
Those accolades also opened up a lot of doors for me. I got to share the stage with some major stars in Moscow, which was an incredible learning experience. It exposed me to a broader audience and helped me understand what it takes to perform consistently at a high level. But more than anything, it fueled my passion to keep pushing, improving, and bringing my music to an even bigger stage – which is why I am so excited about my move to the U.S. market now.
Q: As both a songwriter and beatmaker, how do you approach the production process for your tracks?
Lartist Yan: It is very organic and intuitive. It usually starts with a feeling or an experience I want to express. Sometimes, like with “Second Chance,” the melody comes to me in a dream, and I build from there.
Other times, I will start with a beat or a chord progression that captures the emotion I am trying to convey. I do not like to force the process. I believe the best music comes when you let it flow naturally.
Q: How do you balance creating personally meaningful and commercially appealing music?
Lartist Yan: That is a great question, and I think about it a lot. For me, the key is to always start with authenticity. If a song is significant to me, if it comes from a genuine place of emotion or experience, then it has the potential to connect with others. That connection is what makes music commercially appealing in the long run.
Of course, I am not naive about the realities of the music industry. I pay attention to trends and what is resonating with audiences. But instead of trying to copy what is popular, I look for ways to incorporate those elements into my style.
Q: You’re preparing for your first U.S. tour. What can fans expect from your live performances?
Lartist Yan: I am incredibly excited about my first U.S. tour. Regarding the setlist, I’ll perform songs from my debut album, including ‘Second Chance,’ some memorable covers, and tracks from my debut EP. I also plan to include interactive elements to connect with the audience.
My band and I have been rehearsing extensively to guarantee that we deliver a tight, energetic show that brings the studio recordings to life. Whether you are a long-time fan or new to my music, I promise an unforgettable experience that will leave you feeling uplifted and inspired.
We will start the “Discover Me” Tour in Los Angeles, then head to Washington, D.C., and New York City. After that, we will be in Seattle, Chicago, and wrap up in Dallas in 2024-2025.
Q: What are your long-term goals as an artist, and how do you plan to achieve them?
Lartist Yan: My long-term vision is to become a global artist who can touch people’s lives through music, regardless of where they are from or what language they speak. I also want to create music that entertains and brings positive change.
To achieve these goals, I am focusing on a few key things. First, I am constantly working on my craft – writing, producing, and performing as much as possible to keep improving. I am also very committed to building genuine connections with my audience through music and platforms like social media.
The upcoming tour is a big part of this strategy. It is about getting out there and connecting with people face-to-face. It is a long journey, and I am excited about every step of it.
For longtime fans and new listeners, the upcoming US artist’s music provides a fresh take grounded in real experiences. With a new song and an upcoming tour in the pipeline, the world is about to get a “Second Chance” at falling in love with music all over again through Lartist Yan.
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