Health

Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients

Published

2 years ago

February 28, 2023

Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.

The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign

Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.

“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”

Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”

Frontier Dental Lab’s DTC marketing in action

Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.

Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”

Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”

Frontier Dental Lab builds trust between dentists and patients

For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.

“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”

Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.

“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”

Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.

Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”

In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”

Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”

Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.

Health

Global Clients on Dentzz Dental: Reviews Show Why It’s a Top Choice for Dental Implants

Published

6 days ago

January 29, 2025

Michelle Langton

Photo credit: Dentzz Dental

Byline: Nicholas R. Eastman

The dental implant market has witnessed significant growth, with patients increasingly seeking international options for affordable and high-quality care. Among these, Dentzz Dental has garnered attention as a popular destination for dental tourism, attracting clients from Australia, the United States, the United Kingdom, and New Zealand. Patients often cite substantial cost savings, cutting-edge technology, and efficient treatment timelines as factors influencing their decision to travel.

According to market reports, the global dental implant market is projected to grow at a compound annual rate of 9.8 percent through 2030, fueled by technological advancements and rising demand among patients over 50. For many, procedures that are cost-prohibitive in Western countries have become accessible through clinics like Dentzz, which combine affordability with internationally recognized standards.

Patient Reviews Highlight Cost and Quality Advantages

Patient reviews, mainly from Australia, where over 30,000 Dentzz clients originate, provide valuable insight into the clinic’s appeal. Many highlight savings of approximately 40 percent compared to procedures performed domestically. Treatments such as full-mouth reconstructions, which cost upwards of $80,000 in Australia, are offered at significantly lower rates.

“Cost is a major factor, but patients are also looking for consistency in outcomes and access to advanced technology,” says Shantanu Jaradi, CEO of Dentzz Dental. “We have managed to strike that balance by offering international quality standards at competitive prices.”

Reviews also emphasize the comprehensive consultation process offered at Dentzz, which helps patients make informed decisions. Many mention the clarity and transparency in communication as critical in building trust and confidence, especially for individuals traveling long distances.

Technology and Streamlined Timelines Draw International Clients

Patient feedback reflects that technological advancements play a central role in Dentzz’s offerings. The clinic utilizes equipment from the U.S., U.K., and Germany, including 3D CT scanners and CAD/CAM systems. These tools support precision diagnostics and treatment planning, reducing the risk of complications in complex procedures like dental implants and smile makeovers.

Another factor that resonates with international patients is Dentzz’s ability to complete procedures within 10 to 12 days. Reviews consistently highlight this efficiency, particularly for working professionals who cannot afford extended time away from home. This streamlined approach has become essential in making dental tourism viable for clients globally.

“Our treatment protocols are designed to minimize patient inconvenience without compromising the quality of care,” Jaradi explains. “This has been particularly valuable for patients traveling from abroad.”

Long-Term Care and Patient Satisfaction

A standout feature frequently mentioned in reviews is Dentzz’s long-term care policies, including a 20-year warranty program. This offering, rare in the dental tourism sector, provides peace of mind to patients concerned about potential complications after returning home.

Many international clients praise the clinic’s post-treatment care system, which includes follow-ups and communication channels for addressing concerns remotely. This emphasis on long-term support has contributed to high patient satisfaction rates, reflected in Google reviews and independent health surveys.

Dentzz has been ranked Mumbai’s leading dental provider by the Times of India health surveys for seven consecutive years. Similar accolades have been earned in Delhi, where the clinic has held the top position for three years. These rankings, supported by an annual revenue growth of 30 percent, underline the clinic’s growing prominence in the sector.

Expanding Patient Demographics and Global Reach

Recent data reveals a growing base of patients beyond Dentzz’s traditional Australian clientele. Clients from the U.S., U.K., Africa, and the Middle East now represent a significant share of the clinic’s international patient pool. Many of these individuals are over 50 and seek solutions for complex dental issues such as tooth loss and deteriorating oral health.

Patient reviews suggest that Dentzz’s demographic expansion is linked to its ability to address the specific needs of older patients, offering advanced implantology and full-mouth reconstructions. These treatments are often unaffordable in Western healthcare systems, making Dentzz an attractive alternative.

“Patients are looking for reliability, affordability, and a global standard of care,” Jaradi observes. “This combination has allowed us to cater to a more diverse clientele.”

Reviews as a Guide for Future Service Delivery

Dentzz values patient feedback as a means of refining its operations. Reviews consistently highlight strengths such as advanced technology, efficiency, and long-term care but also point out areas for improvement, such as wait times during peak seasons. The clinic has used this feedback to enhance scheduling and resource allocation.

Dentzz continues to position itself as a key player in the dental tourism industry by adapting to the needs and preferences of its international clients. The focus on maintaining high-quality care while expanding its global reach underscores its relevance in a competitive market.