Business
From Professional Athlete to Entrepreneurship: Art Morrison III’s Journey
As a former professional athlete, Morrison III has leveraged the wisdom he gained from basketball to pursue entrepreneurship.
Basketball gave Morrison III purpose and instilled the values he needed to transition into an entrepreneur who owns multiple businesses in real estate, business consulting and more.
Here are 5 values he embraced as an athlete and used to become a successful entrepreneur.
Adversity
“We don’t lose the vision or waver, because our eye is always on achieving the end goal.”
In his senior year of college, Morrison III experienced a knee injury that put him in a tough position as he had dreams to go pro. His injury made it near impossible for an agent to pick him up and help him sign with a professional basketball team. Yet, he still signed a professional basketball contract. How? With persistence.
Persistence
“If your WILL to succeed is strong enough, you WILL NOT fail!”
When no agent wanted to work with Morrison III after his knee injury, he took matters into his own hands. He pretended to be his own agent, sending emails to nearly 13,000 teams in the basketball world. He ended up receiving only 2 offers. One contract was for a basketball team in Portugal, which he took.
The same energy he put out to sign with a professional basketball team is the same energy he applies to his business ventures. No matter what your business is, sometimes you have to create the opportunities that others refuse to give you.
Consistency
“No matter how good you are, you’re not going to be able to compete with someone who is consistent, even if they’re less talented.”
Never as a kid did Morrison III think to stop playing basketball. It started as a hobby, and then became his passion, and then his livelihood. Getting up every day and practicing is what allowed him to go pro. Understanding that there are no positives without consistency is what continues to help him succeed as an entrepreneur.
Your WHY
“It’s amazing what Purpose combined with Passion can do.”
Morrison III was the first in his family to go to a 4-year college. His dream was to become a professional basketball player to make a lot of money and repay his mom for all the sacrifices she made for him during his childhood—and that’s what he did. This childhood dream is what pushed him to work hard, never give up and go after what he wanted.
Leadership
“A boss says ‘GO!’ A leader says ‘LET’S GO!!’ Ironically everyone wants to work for a leader. Team players know how to be leaders!”
In sports, whether you’re a team captain or not, you are part of a system of valuable parts. Athletes understand what it means to be a coach because they had one. They know the dynamics of a team and the important role that each member plays, including the coach and team captain. This helped Morrison III lead himself and others throughout his entrepreneurial ventures.
Get to Know Art Morrison III
Art Morrison III is a former basketball player and entrepreneur who owns multiple businesses. He is the author of the book “Overcome” and is passionate about giving back to his community through youth basketball training giant, “AboveMAX Basketball.”
He also provides small business solutions to corporations with twenty employees or less through Morrison Enterprise, LLC.
Learn more about Art Morrison III by visiting www.morrisonenterprisellc.com
Business
Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi
Byline: Andi Stark
For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.
Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system
Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?
A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.
Q: How does the process work once someone contacts the platform?
A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.
Q: Where does artificial intelligence fit into that process, and where does it stop?
A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.
Q: What problem is this model trying to solve in the current legal system?
A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.
Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?
A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.
Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?
A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.
Q: Does this model risk favoring only the most profitable cases?
A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.
Measuring Impact Over Time
YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.
The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.
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