Byline: Katreen David

When the doors to Kado opened in Los Angeles, they did not just swing open to another retail shop inspired by Japan. With walls lined with handcrafted ceramics, bamboo trays, and elegant decor, the store transports customers halfway across the world into an atmosphere of quiet sophistication and timeless elegance.

Herbert Johnson, Kado’s representative in Japan, describes the store as “a labor of love.” The brand intends not just to sell items but to celebrate Japan’s unique ability to merge functionality with art. “Our goal,” Johnson explains, “is to make it a space where people do not just find beautiful items, but also feel connected to a deeper cultural experience.”

In Los Angeles, a city known for its fusion of global cultures, the novelty store has found an audience that craves authenticity in its home decor. However, unlike many home goods stores, Kado is intentional about each product on its shelves. The team’s keen eye for traditional and modern art ensures that every piece reflects the brand’s values: items that embody traditional Japanese craftsmanship yet cater to modern American tastes.

Crafting a Niche in a Competitive Market

The growing market for home goods from Japan and other East Asian nations is fierce. Yet, Kado stands apart by doubling down on what Johnson describes as “cultural authenticity.” While many competitors might lean on trends or commercialized versions of “Zen-inspired” decor, Kado highlights pieces rooted in genuine Japanese traditions.

“Every piece in our store tells a story,” Johnson explains, reflecting on the significance behind the brand’s curated selections. “Our customers appreciate that connection to Japanese craftsmanship—they can see the quality and feel it. When they shop at Kado, they are buying and owning a piece of that culture.” 

Bestsellers like the Shinrin-Yoku AM・PM Mists exemplify this approach. The mists are named after the Japanese practice of “forest bathing,” designed to bring the calming essence of Japan’s natural scapes indoors. In these small bottles, customers find more than just a home fragrance; they discover a sense of calm, a nod to Japan’s reverence for nature, and an invitation to partake in a mindful experience, all within their own living spaces.    

Japan to the World: Beyond the Threshold 

As the brand establishes itself in Los Angeles, its ambitions do not stop there. The brand plans to expand its product range and build exclusive collaborations with Japanese artisans, bringing even more unique and high-quality items to the U.S. market. For this Asian brand, growth is not simply about scaling up; it is about deepening its commitment to preserving and sharing Japanese craftsmanship with a broader audience.

“Our long-term goal is to make Kado the go-to destination in the U.S. for authentic Japanese home goods,” Johnson shares. “We want to offer a variety of items that speak to different tastes and needs, from the design aficionados to those just discovering Japanese culture.” Beyond the physical storefront, the brand is also exploring the possibility of e-commerce, aiming to reach those who might not have access to the store in Los Angeles but still seek its unique offerings.

In a retail world often defined by the fleeting nature of trends, Kado mirrors the enduring allure of culture and craftsmanship, connecting the space between Japan and Los Angeles.