Business
From History to Growth – Everything You Need to Know About Risas Dental & Braces

There are numerous dental care service providers in the United States that offer reliable and trusted services to its patients. However, when it comes to the dental industry of Phoenix, Arizona, there is one that is leading the sector with its top-quality services and philanthropic activities.
Risas Dental & Braces is a dental clinic that offers affordable and reliable general dentistry services and orthodontal care. The clinic is playing a pivotal role in spreading awareness about the importance of taking care of oral health and hygiene. It not only provides its patients with high-quality dental care but also works to highlight the issue of lack of awareness about dental health.
The clinic is not just a facility that provides dental healthcare but also serves as a philanthropic organization. Dental treatments and procedures are costly, which makes it impossible for a household with moderate-income to access these treatments and procedures. While this is not seen as a ‘high-priority’ issue, it needs to be addressed. Risas Dental & Braces is addressing this issue by offering free services to its patients every day once a year.
Dr. Nicolas’ Efforts to Spread Awareness
Risas Dental & Braces was first founded as a one-clinic company in Phoenix, Arizona. Dr. Nicolas, an Arizona-born dentist, started his career from Porter Dental. While he was successfully working at the clinic, some things really bothered him.
He saw how people were neglecting their oral health, and it was a concern that did not let him rest. He was well-aware of the fact that dental services were expensive, and this was a major reason why people were not getting their oral health checked.
In 2011, Dr. Nicolas Porter established a dental company with its first clinic in Phoenix, Arizona, on September 3. The facility was ready to operate a day before Labor Day, but Dr. Nicolas decided to launch the clinic on Labor Day. On the day the clinic started operating, it provided free services to the patients who visited the facility on the first day.
Spreading Awareness Outside of Arizona
The company had one clinic in Arizona when it was initially set up. Under the supervision of Dr. Nicolas, the company grew from one clinic to sixteen clinics in Arizona. Not only here, but Risas Dental & Braces grew outside this state. In less than a decade, the company grew from one clinic to twenty-five clinics.
It currently has six clinics in Colorado, two in Texas, and one in Nevada, in addition to sixteen in Arizona. These clinics provide reliable dental care services to patients. Every year, on Labor Day, these clinics hold an event, “Labor of Love Day.”
On this event, the first 100 patients are given free treatments between 08:00 a.m. and 12 noon. Patients from all across the county visit the clinics to get a free checkup or treatment. To keep dental health in check, visiting a dentist at least once a year is recommended by the experts. With Labor of Love Day, people who cannot afford even one visit to a dentist can visit Risas Dental & Braces and get their oral health checked without any fee or charges.
The Impact on the Society
Risas Dental & Braces is not a charitable organization; instead, it is working to address issues that are not usually brought into consideration. Since the day the first clinic was founded, this company has provided free services that are worth $5.5 million.
In addition to its philanthropic efforts, this dental company has helped more than 500,000 patients regain their beautiful smiles. Risas Dental & Braces is playing a pivotal role in making dental care affordable and accessible. It is one of the most renowned clinics in Arizona, that has been founded to provide top-quality dental care services to all.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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