Business

From Amazon to PR, Entrepreneur Scott Bartnick’s Expertise Helps Others Scale Their Brands

Published

5 years ago

June 11, 2020

For entrepreneur and PR expert Scott Bartnick, it all started with $10 and a dream. The $10 was a daily eCommerce goal, and the dream is now what he gets to do every day.

His consulting company, The Five Day Startup, initially grew from an internal need. Says Scott, “every time I had to do something for my own business, my goal was to get so good at it, I could offer it as a service. That motivated me to slow down and really learn the process…I want to be the resource I wish that I had.” Becoming that resource has led Scott to launch Otter PR, a public relations service, as well.

Scott Bartnick is now a mid-six-figure Amazon seller who is working towards breaking a million-dollar goal by the end of 2020. But the road to success has had many paths–and setbacks.

Mistakes he would make without having his own mentor or consultant then turned into skills that he would then use to help others, with Scott as the needed consultant. The time and effort he spent building the best website and network, testing software, and honing the right sales pitch would then be perfected for his own clients. The result would eventually be his own company, and later, a PR firm.

When starting out, Scott realized that if he could reach a $10-a-day eCommerce goal, he could live comfortably off of his earnings and then travel through South East Asia. This would eventually allow him to leave a top engineering job and pursue world exploration, all the while building his career simultaneously. His 40K following on Instagram allowed for plenty of potential clients and, along with his other online presence, Scott ended up accruing almost half a million followers. After stepping away from the automation side of things, he then had to focus on new ways of finding customers, including word of mouth, great content, and email marketing.

Months and rapid business growth later, he created The Five Day Startup, a company focused on serving other Amazon sellers and entrepreneurs like Scott.

Scott then began to work on four successful brands, and has been able to consult with and help grow hundreds of companies and see more than half a million units sold. He’s been able to save his clients millions and is set to achieve an almost seven-figure estimation this year.

Today, The Five Day Startup specializes in online offerings for entrepreneurs around the world who are growing their brands. Scott manages the full supply chain and analytics process, with 300% YOY growth, all built on the foundation of professional online eCommerce and Amazon private label selling. Scott assists new entrepreneurs in setting up third-party eCommerce platforms, complete with private consulting, video classes, and project implementation.

For eCommerce and PR work, Scott has found, “that there is no one-size-fits-all solution. What works for one product or brand may not work for others…you have to find a mix that works best for you and leverage each channel properly.”

A large part of his success is in working with clients every step of the way, and being available for one-on-one mentoring. His diverse background and vast network allow him to be an asset to every team, whether he is providing PR services or walking new clients through the necessary steps of the eCommerce process.

Today you can find Scott online, honing his craft and building new brands while helping others cultivate their Amazon businesses.

To book a free consultation, meet Scott at TheFiveDayStartUp.com!

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.