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Franky Diamond – The Celebrity Jeweler who Instils Love for Diamonds using Instagram

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In the present age of social media, Instagram is the place to be for jewelry designers. What used to be a platform for sharing images of quaint little cafes or cute dogs has now become a powerful marketing tool for brands, independent artists, and entrepreneurs. For this reason, more and more people reliant on social media marketing are finding it essential to maintain a consistent and eye-catching feed that hooks the viewers, also the potential customers. One of them is the Toronto-based jewelry designer cum fashion influencer, Ali Lalani, also known as Franky Diamond.

Franky, an early adopter of social media, loves the community he’s found on Instagram. And when he expresses himself as well as his work on Instagram, he builds an even stronger community. To date, Franky has sold hundreds of thousands of jewelry pieces, including rings, pendants, watches, and bracelets via Instagram. He firmly believes that age-old norms like the brick-and-mortar still shine bright when it comes to jewelry are meant to be broken. Having realized the cutthroat competition prevailing in the jewelry industry and the rising necessity of presenting craftsmanship, Franky embraced the world of social media that now boasts of active base thousands of followers on Instagram alone.

When talking about balancing work with social media management, he said, “Maintaining consistency and keeping the followers engaged is a big job. As a celebrity jewelry designer, or one may call me an artist, my duty is to not only post photos of my designs but bring life to them. But on the other hand, what’s great is Instagram is fun and free. Having said that, there’s no better platform than this to showcase the talent and generate leads.” Whether people want to express themselves or use lifelike photos to best advantage, Franky says Instagram is the king of social engagement.

Through the means of attractive posts, stories, highlights, videos, and advertisements, Franky has managed to amass a pool of customers who are either celebrities, influencers, business tycoons, or just about anybody. His strong belief in adding a personal touch to the work he portrays makes him a coveted jewelry designer, as well as a social influencer, looked upon by many both in real and reel life. Even though there have been many other jewelers, jewelry designers, and jewelry brands who have placed their bet on Instagram to boost sales, what makes Franky different is his quest to integrate modernity to traditional forms of business. Today, as a lead influencer in the jewelry industry, he strongly advocates and recommends using the power of social media to promote work and skills through targeted ads and well-strategized initiatives.

He adds, “I use Instagram, Pinterest, and Twitter as storytelling platforms to generate brand awareness. To say, in particular, Instagram offers a great service in terms of product discovery, making it one of the very few mediums connecting customers and producers directly, at just the touch of a button. So far, this social platform has helped me build my brand, absorb inspiration from other bloggers, jewelry designers, and enthusiasts across the world, and gain clientele. What makes Instagram special is the fact that it is visually pleasing and not crowded.”

Indeed, Franky, through his visual storytelling techniques, has mastered the art of creating a polished and cohesive Instagram feed that has left people wondering what launches next. In doing so, he has been successful in building a loyal social media following of users who not only engage with his content but show an equal amount of keenness in purchasing new jewelry collections.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

How To Combine Astrology With Self-Care Rituals To Enhance Daily Living

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Self-care looks different for everyone. And it could look different day by day. Sometimes you just need meditation or journaling or a grounding ritual. Sometimes you need movement. Sometimes you need more rest. Have you ever wondered why it’s different day-by-day and why you can’t seem to “stick” to something?

Most of us know something about Western astrology, but have you ever heard of Vedic astrology (Jyotish)? Vedic astrology focuses on your moon sign (which may differ from your Western astrological chart), planetary transits, and Dasha period. These three areas shape how you feel, act, and process emotions every day. 

The time management app align27 doesn’t just focus on your typical horoscope. It gives you a personalized Vedic birth chart and a daily favorability forecast based on planetary influences. It uses a simple yet powerful stoplight system — green for favorable times, yellow for neutral, and red for moments when it’s best to slow down — to help you navigate each day with intention.

Why Vedic astrology and self-care go hand in hand

Ever have days where everything flows effortlessly and others where nothing seems to go right? That’s not random — it’s the influence of the planets at play. Vedic astrology teaches that planetary transits and periods, and the Moon’s placement each day all impact your energy. 

By understanding these influences, align27 customizes your self-care rituals to work with the planetary energies rather than against them. The result? A self-care routine that feels more natural, restorative, and in harmony with your personal astrology. 

How to align self-care with align27

1. Follow your moon sign for emotional well-being

In Vedic astrology, your Moon sign reveals how you process emotions, handle stress, and recharge. The align27 app provides real-time insights into your Moon sign’s current state, helping you plan self-care that supports your well-being.

  • Fire Moons (Aries, Leo, Sagittarius): align27 will highlight action-oriented times, which are perfect for movement-based self-care like yoga, walking, or a workout.
  • Earth Moons (Taurus, Virgo, Capricorn): Your best self-care moments often fall during grounding planetary periods. The align27 app helps you time activities like cooking, gardening, or Ayurvedic oil massages.
  • Air Moons (Gemini, Libra, Aquarius): Mental stimulation is key for you. Use align27’s favorable green time slots to plan journaling, reading, or creative work.
  • Water Moons (Cancer, Scorpio, Pisces): Emotional balance is crucial; align27 suggests introspective yellow periods during which self-care like meditation, breathwork, or music therapy can help you reset.

By checking your daily Moon sign insights in align27, you can sync your self-care with your emotional energy instead of forcing routines that don’t feel right.

2. Sync with planetary transits for daily rituals

Planetary movements in Vedic astrology directly influence your daily energy. Instead of following the same self-care routine every day, use the align27 app to check which planets are strongest and which ones need balancing.

  • Green periods: Ideal for action — schedule workouts, deep work, or personal projects. 
  • Yellow periods: Best for reflection — meditation, light reading, or connecting with loved ones.
  • Red periods: Time to pause — prioritize self-care, avoid big decisions, and rest.

For example:

  • If align27 shows a red period under Mercury’s influence, it’s a sign to unplug from tech and practice silence (Mauna) instead.
  • A green period during a Moon transit suggests a great time for emotional processing through journaling or spiritual rituals.
  • If Saturn is active, align27 might recommend structured self-care, like a disciplined yoga practice or fasting.

The daily timing feature of align27 takes the guesswork out of self-care, helping you plan around when the universe is actually working with you, not against you.

3. Use your Venus sign for beauty and self-love rituals

In Vedic astrology, Venus (Shukra) represents luxury, pleasure, and how you experience beauty. But your Venus sign in your birth chart tells you what kind of self-care truly nourishes your soul.

  • Venus in Fire Signs: You love bold, energizing self-care. Ayurvedic herbal treatments, bright colors, and invigorating scents like sandalwood or saffron uplift your energy.
  • Venus in Earth Signs: You prefer high-quality, natural self-care. Organic skincare, silk bedding, and nourishing food rituals align with your Venus energy.
  • Venus in Air Signs: You thrive on social and intellectual beauty. Try mantra recitation, decorating your space with art, or engaging in deep conversations.
  • Venus in Water Signs: You need emotionally fulfilling self-care. Essential oil baths, soft textures, and music therapy create a calming atmosphere.

4. Strengthen your planetary weaknesses through rituals

Each planet in your birth chart has strengths and weaknesses based on its placement. You can balance planetary imbalances through specific self-care rituals:

  • Weakened moon? Drink warm milk with cardamom, wear white, and meditate under the full Moon.
  • Struggling with Rahu energy? Reduce digital distractions, light camphor, and chant “Om Rahave Namah.”
  • Mars overactivity? Avoid spicy food, practice slow yoga, and wear cool colors like blue or white.

The align27 app personalizes these remedies based on your birth chart and daily planetary shifts.

Align your self-care with the stars

When you integrate Vedic astrology into your self-care routine, you’re not just following trends but tuning into the ancient wisdom of timing and energy alignment. Instead of forcing yourself into a one-size-fits-all self-care plan, you can create rituals that genuinely support you based on the cosmic influences at play.

With tools like align27, you can easily track your best days for rest, action, and reflection — making self-care effortless and aligned with the universe. Because taking care of yourself isn’t just about doing more — it’s about doing what’s right for you, at the right time. 

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