Business

Founder of Phaners Shares His Insights To Digital Marketing Success

Published

5 years ago

May 4, 2020

The benefits of digital marketing for enterprise promotion n or personal branding has showcased huge profits, and it is no wonder that several businesses are adopting it. But several of these businesses are unable to generate the right response despite investing heavily in the various online platforms as part of their digital marketing strategy. This is where digital marketing genius like David Phan comes into the picture. The powerhouse entrepreneur and marketing service provider, David is the founder of Phaners, a Toronto based marketing and advertising agency. Through his enterprise and passion for online marketing, he has helped businesses generate over 400% revenue, all using the power of digital marketing.

David started with a passion for entrepreneurship from a very early age, having seen his friends and those around him build and grow their businesses. This obsession helped him become an entrepreneur himself, and Phan started learning new skills on sales and digital marketing using materials online. He began to use his skills to teach himself and use marketing strategies to boost sales. In 2017, Phan had grown into a lucrative business and started Phaners, a digital marketing agency that has helped clients scale their businesses and gain fantastic returns on their marketing strategies.

Today, Phaners has helped several businesses using its marketing and advertising strategies. The company provides services like search engine marketing (SEM), search engine optimization (SEO), influencer marketing, content marketing, data-driven marketing, campaign marketing, social media marketing, e-commerce marketing, email marketing, and social media optimization among others. The company has helped David’s popularity rise over the years, with a range of businesses leveraging his passion and talents to build extraordinary digital marketing success stories. Phan and his team of dedicated experts have helped companies generate 8-figure results. They do it using a strategic approach to marketing that makes the highest potential with proven steps to achieve relevant leads, convert and contain customers and increase revenue.

Phan believes passion and the drive to help others is the key to his success and likewise suggests other entrepreneurs and business owners discover their love to help create a better world. For more on his success tips, explore his Instagram or follow him on his podcast ‘Behind the Success’, where he shares his life lessons and inspiring stories.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.