Entertainment
Focusing on Curating the Newest Trailers for Upcoming Film and Television Projects, as well as Providing Insightful Yet Comical Commentary, Trailer Time is the Innovative Digital Media Outlet Striking While the Iron is Hot
Trailer Time is a modern media channel that has built its brand as the essential outlet to find the best and newest film and television trailers; the Trailer Time co-hosts Mohit Dangeti and Jamell Sirleaf have also built their audience by providing authentic as well as thorough commentary for each trailer they curate. Film and television enthusiasts can now go to Trailer Time’s Instagram or Youtube accounts in order to catch up on the newest trailers for the hottest upcoming film and television releases, listen to and laugh along with Dangeti and Sirleaf’s commentary, and figure out what to watch next.
As we approach the one-year anniversary of the first United States COVID-19 related quarantine and shutdown orders, the American, as well as international, public are still streaming more content than ever. Conventional wisdom might suggest that as consumers of streaming content continually spend more and more time at home, they would eventually get tired of continually streaming film and television content; the opposite turns out to be true.
The demand for high-quality film and television content, available on-demand, is only growing since the onset of the pandemic. As early proponents of the streaming and online commentary spaces, Dangeti and Sirleaf put themselves in the perfect position to capture the market for this growing demand. Before the pandemic, the Trailer Time co-founders were building a steady audience with their trailer-focused endeavor precisely because they have positioned themselves in a hyper-specific and unique niche. Upon starting Trailer Time, Dangeti and Sirleaf knew that they wanted to focus on trailers and commentary, due to fond childhood memories of watching movies in the theater — and getting there early in order to see the trailers; the co-hosts believe that it is better to go a mile deep and an inch wide than an inch deep and a mile wide. Of course, their audience is rewarding Trailer Time for their tactical choice to hyper-specify their brand in this way with their loyalty.
Trailer Time’s success can partially be attributed to the right circumstances converging at the right time as well as the co-hosts’ vision and capability to take risks. First, as mentioned, the general demand for high-quality film and television content is growing. Second, the accessibility of high-quality, on-demand, film and television projects has vastly increased with the rise of streaming wars; this is a trend that started before the onset of the pandemic and is only growing.
Third, Trailer Time is brilliantly utilizing the medium of their platform to complement the content they produce. Recognizing the strong history and culture of written film commentary and reviews, Dangeti and Sirleaf realized that by filming their own commentary and conversations around trailers, they could give their audience a seamless melange of the content itself and the commentary all in one place.
Fourth, Dangeti’s and Sirleaf’s decision to construct the show in the way they have, recognizes and honors a larger market trend away from the written word and towards audio and video content. This trend is marked by the massive growth and investment in audio/video content (Spotify’s investment in Bill Simmons’s The Ringer and Joe Rogan and iHeartRadio’s deal with Charlamagne tha God) as well as in streaming services (HBO Max’s deal with Warner Brothers, Amazon Prime’s deal with Donald Glover, Netflix’s deal with Shonda Rhimes, etc).
Dangeti and Sirleaf are brilliantly combining the best of high-quality film and television content with the best of video podcasts, in order to create a new type of show with a high viral capacity. Seeing as though trailers go viral online all the time, Trailer Time is able to anticipate as well as capture the potential virality of a new trailer by giving enthusiasts an access point to view this new, potentially viral, trailer. This was a deliberate choice by Dangeti and Sirleaf; Trailer Time is brilliantly able to ride any viral trailer’s momentum as well as provide early and influential commentary for the timeline. Of course, they get the viewers to stay on their platform with interesting and hilarious commentary for each trailer. While viewers may come for the trailer, they stay for the commentary.
Beyond catching the wave of these market trends as well as their hyper-specific focus on trailers, Dangeti and Sirleaf have been able to execute on creating and growing a brand in the film and television commentary space due to their sincere friendship.
Not only is no one else doing what Trailer Time is doing as successfully as they are content-wise, but media outlets also spend a lifetime trying to find two co-hosts with the same authentic repartee and industry knowledge that Dangeti and Sirleaf clearly have. In a world where we are saturated with the same memes and takes on a daily basis, the two college friends are servicing a hole in the market by capturing that surprising and thrilling childhood feeling one got when seeing an unexpectedly entertaining trailer in the theater before a movie.
Recalling this experience, Dangeti states, “I still get goosebumps watching amazing trailers even years after they come out.” Not only is Trailer Time capturing this ‘movie magic,’ they are also giving authentic in-the-moment reactions, honest feedback not hindered by industry relationships, and thought-provoking conversations with hilarious jokes intermixed in a way only true friends can pull-off. It is truly a joy watching these friends help film and television lovers re-experience that childhood excitement.
To that end, Dangeti reminisces about the influence that his father’s love for both Hollywood as well as Bollywood cinema had on him at an early age; Dangeti states, “Watching TV and movies have always been a family ordeal for as long as I can remember.” Clearly, cinema is not only integral to Indian culture, it is also fundamental to the personal lives of the Trailer Time co-hosts.
Dangeti’s and Sirleaf’s rise comes at a critical reckoning for the industry. Dangeti and Sirleaf, as Indian-American and African-American men, are not only able to speak directly to their communities, they are also able to provide a platform for them as well as other communities made up of people of color. This is crucial because minorities and communities of color are far too often overlooked in favor of the perspectives and viewpoints of white men. Dangeti and Sireleaf are currently some of the only minorities in the trailer review space and they hope that their content inspires other minorities to start their own trailer-related as well as commentary-style content. Beyond the intelligentsia, Dangeti points towards the lack of representation in movies themselves, “Bollywood is so huge, but representation in American television and film is so small. That needs to change. I want it to change.”
The Trailer Time co-hosts are certainly on their way with their ability to curate the most anticipated trailers as well as educate and entertain viewers with compelling and comical commentary. We are excited to see where Mohit Dangeti and Jamell Sirleaf take Trailer Time next. Check out their next video or subscribe to their YouTube channel.
Entertainment
Notes from the Heart: Lartist Yan on Music, Motivation, and ‘Second Chance’
By Mj Toledo
US rising singer, songwriter, producer, and beatmaker Lartist Yan has always believed that music is a universal language, and his recent rise in the industry proves he’s fluent in it. With his new hit song “Second Chance” and upcoming tour, fans nationwide eagerly anticipate his old-school soul and contemporary flair, as Lartist Yan blends genres such as Country Blues, Reggae, Pop, RnB/Soul, Ballad, Folk, and Soul/Blues into his captivating performances. The rising star discusses his songwriting process and how he is turning real-life challenges into chart-topping hits that speak to the soul.
Q: Can you share the creative process behind “Second Chance”? What inspired the melody and lyrics?
Lartist Yan: Of course. “Second Chance” was quite an experience for me. It all started one night when I was sleeping, and I suddenly heard this melody playing in my ears, as if someone was playing it to me from afar. It was a mysterious, compelling melody that demanded to be heard. I immediately woke up and started working on it, trying to capture the essence of what I had heard in my dream.
The lyrics were born from a personal experience of betrayal and disappointment. I had been let down by someone I loved at the time, and this song became a way for me to process those emotions.
But more than just expressing pain, I wanted “Second Chance” to offer hope. The message is that everyone deserves a second chance and that failure can often be the beginning of something great.
Q: Your music is like a combination of various genres. How do you balance these different influences in your songwriting?
Lartist Yan: What an interesting question. I really do not have a strict formula. I just let my inner self guide me. Listening to so many genres gave me a broad musical palette to work.
When I write a song, I naturally draw from these influences, picking elements that best express the emotion or story I am trying to convey.
We should not confine music to rigid genre boundaries. Instead, I aim to create a sound that is authentic to me, often resulting in a fusion of styles. For example, in “Second Chance,” you will hear elements of old-school RnB mixed with modern pop production techniques. This honors my musical roots while also creating something fresh.
Q: “Second Chance” has quickly climbed the charts in the United States (US) and the United Kingdom (UK). Why do you think listeners love it so much?
Lartist Yan: I believe the universal theme of hope and redemption in “Second Chance” resonates most with listeners. We have all experienced setbacks in life, and the idea that we can bounce back and deserve another opportunity speaks to people. I am truly humbled and grateful that “Second Chance” has touched so many people and found its way onto the charts.
Q: You have mentioned multiple times that your music addresses real-life challenges. How do you translate personal experiences into chart toppers?
Lartist Yan: Translating personal experiences into universal themes is at the heart of my songwriting process. I believe that even though our individual experiences are unique, many often share the emotions we feel.
When I write about a personal challenge or situation, I focus on the emotions and the broader lessons learned rather than getting caught up in specific details that only apply to me.
For example, with “Second Chance,” I think about how others might relate to my feelings and what words or melodies might resonate with them. It is about finding the common thread in our human experiences so listeners can see themselves in the music, even if their circumstances differ.
Q: Can you tell us about your upcoming single, “The Wave of Love”? How does it differ from or build upon “Second Chance”?
Lartist Yan: While “Second Chance” focuses on themes of redemption and new beginnings, “The Wave of Love” explores the power of genuine, true love and how authentic love can impact our lives.
Musically, “The Wave of Love” builds upon the soulful foundation of “Second Chance” but introduces new elements that reflect the song’s theme. You will hear a more expansive sound. I cannot wait for everyone to listen to it and experience this new aspect of my artistry.
Q: You’ve won several prestigious awards before releasing your first single. How have these accolades impacted your career?
Lartist Yan: Winning those awards in Russia was a turning point for me. It was not just about the recognition; it also gave me a huge confidence boost in my abilities as a performer.
When starting, you often doubt yourself, wondering if you have what it takes. But standing on those stages, receiving the Golden Voice of Russia and the other awards, was like a confirmation that I was on the right path.
Those accolades also opened up a lot of doors for me. I got to share the stage with some major stars in Moscow, which was an incredible learning experience. It exposed me to a broader audience and helped me understand what it takes to perform consistently at a high level. But more than anything, it fueled my passion to keep pushing, improving, and bringing my music to an even bigger stage – which is why I am so excited about my move to the U.S. market now.
Q: As both a songwriter and beatmaker, how do you approach the production process for your tracks?
Lartist Yan: It is very organic and intuitive. It usually starts with a feeling or an experience I want to express. Sometimes, like with “Second Chance,” the melody comes to me in a dream, and I build from there.
Other times, I will start with a beat or a chord progression that captures the emotion I am trying to convey. I do not like to force the process. I believe the best music comes when you let it flow naturally.
Q: How do you balance creating personally meaningful and commercially appealing music?
Lartist Yan: That is a great question, and I think about it a lot. For me, the key is to always start with authenticity. If a song is significant to me, if it comes from a genuine place of emotion or experience, then it has the potential to connect with others. That connection is what makes music commercially appealing in the long run.
Of course, I am not naive about the realities of the music industry. I pay attention to trends and what is resonating with audiences. But instead of trying to copy what is popular, I look for ways to incorporate those elements into my style.
Q: You’re preparing for your first U.S. tour. What can fans expect from your live performances?
Lartist Yan: I am incredibly excited about my first U.S. tour. Regarding the setlist, I’ll perform songs from my debut album, including ‘Second Chance,’ some memorable covers, and tracks from my debut EP. I also plan to include interactive elements to connect with the audience.
My band and I have been rehearsing extensively to guarantee that we deliver a tight, energetic show that brings the studio recordings to life. Whether you are a long-time fan or new to my music, I promise an unforgettable experience that will leave you feeling uplifted and inspired.
We will start the “Discover Me” Tour in Los Angeles, then head to Washington, D.C., and New York City. After that, we will be in Seattle, Chicago, and wrap up in Dallas in 2024-2025.
Q: What are your long-term goals as an artist, and how do you plan to achieve them?
Lartist Yan: My long-term vision is to become a global artist who can touch people’s lives through music, regardless of where they are from or what language they speak. I also want to create music that entertains and brings positive change.
To achieve these goals, I am focusing on a few key things. First, I am constantly working on my craft – writing, producing, and performing as much as possible to keep improving. I am also very committed to building genuine connections with my audience through music and platforms like social media.
The upcoming tour is a big part of this strategy. It is about getting out there and connecting with people face-to-face. It is a long journey, and I am excited about every step of it.
For longtime fans and new listeners, the upcoming US artist’s music provides a fresh take grounded in real experiences. With a new song and an upcoming tour in the pipeline, the world is about to get a “Second Chance” at falling in love with music all over again through Lartist Yan.
-
Tech4 years ago
Effuel Reviews (2021) – Effuel ECO OBD2 Saves Fuel, and Reduce Gas Cost? Effuel Customer Reviews
-
Tech5 years ago
Bosch Power Tools India Launches ‘Cordless Matlab Bosch’ Campaign to Demonstrate the Power of Cordless
-
Lifestyle5 years ago
Catholic Cases App brings Church’s Moral Teachings to Androids and iPhones
-
Lifestyle4 years ago
East Side Hype x Billionaire Boys Club. Hottest New Streetwear Releases in Utah.
-
Tech6 years ago
Cloud Buyers & Investors to Profit in the Future
-
Lifestyle4 years ago
The Midas of Cosmetic Dermatology: Dr. Simon Ourian
-
Health6 years ago
CBDistillery Review: Is it a scam?
-
Entertainment5 years ago
Avengers Endgame now Available on 123Movies for Download & Streaming for Free