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Facebook Messenger Plans to Replace Email Marketing in Future

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GLASGOW – Digitonic CEO, Grant Fraser has said that apps such as Facebook messenger will replace email marketing in the business world with other options. It is convenient to introduce social media messaging as a marketing tool as it is similar in nature to email marketing to spread messages to a large mass of people. The mobile marketing agency claimed that the number of companies using social media apps to market their products is expected to increase in the future.

Grant Fraser said that chatbot-click rate will be higher in comparison to email marketing as it offers a more personalized experience to its customers. Also, there is a higher engagement of the audience on this platform. At present, Facebook Messenger alone hosts around 300,000 active chatbots and it is believed that by 2020, eight out of 10 companies are expected to deal with their customers through WhatsApp, Facebook Messenger, or other social media apps.

Fraser told that it is not possible in the future to convey the message to the customers with the help of just one medium, “email marketing.” It is important to have a deep connection with the customers to make them feel valued and heard. Business companies have been facing the challenge of connecting with the customers deeply. With chatbots, it is possible for companies to interact involve with their customers warmly using interactive features of chatbots. Now, companies can interact with people through quizzes, gaming, funny conversations, according to their interests.

With the use of artificial intelligence or computer software, chatbots interact with customers deeply. It can easily be installed into Messenger to ask questions related to their interests. Also, chatbots use a paraphrasing tool to show genuine interest in satisfying the customers’ needs. This helps to increase the quality of data and insight for businesses to gather by responding appropriately while interacting with individuals.

Jenny is one of the oldest contributors of Bigtime Daily with a unique perspective of the world events. She aims to empower the readers with delivery of apt factual analysis of various news pieces from around the World.

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Clarity in Complexity: Dr. Dave Chatterjee’s Gift for Cyber Communication

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Photo courtesy of Dr. Dave Chatterjee 

By Mj Toledo

A sea of confusing technical terms and threats surround people today. Many feel lost, unsure of how to protect themselves online. A distinguished cybersecurity and technology expert, Dr. Dave Chatterjee is teaching people how. He has practiced information technology management since 2001. In this field, which often bewilders outsiders, he combines academic knowledge with practical insights.

About Dr. Dave Chatterjee

The tech figure authored “Cybersecurity Readiness: A Holistic and High-Performance Approach,”  which Sage published and readers praise for its thorough and accessible take on cybersecurity preparation. 

Additionally, respected publications like USA Today, The Wall Street Journal, and the Massachusetts Institute of Technology (MIT) Sloan Management Review have recognized his work.

“Communicating complex cybersecurity concepts clearly and effectively is essential,” Dr. Dave Chatterjee explains. “I aim to connect technical know-how with practical understanding, making sure important cybersecurity messages reach and impact all stakeholders, from executives to information technology (IT) staff.”

Dr. Dave Chatterjee has received numerous accolades throughout his career. These include the Outstanding Executive Master of Business Administration Professor of the Year award. He has also been named a University of Georgia (UGA) Outstanding Teaching Faculty Honoree. 

Before the pandemic, Dr. Dave Chatterjee launched his Technology Roundtable. It features distinguished business leaders, award-winning chief information officers, and other renowned thought leaders. The roundtable covered topics such as blockchain, artificial intelligence, data quality, and cybersecurity.

Aside from his professional pursuits, he is also passionate about youth development. He also engages in science, technology, engineering and mathematics (STEM) initiatives, offering professional development workshops to K-12 students on topics ranging from making the most of collegiate experiences to safe and responsible use of technology. He also provides summer research opportunities for outstanding high school students, mentoring the next generation of cybersecurity professionals.

Decoding Cybersecurity for All

Dr. Dave Chatterjee believes effective cybersecurity involves people as much as technology. He stresses creating an organization’s security-aware culture, starting with clear, straightforward communication.

“Cybersecurity affects every part of an organization,” Dr. Dave Chatterjee states. “We create a shared sense of responsibility and preparedness by explaining complex ideas in relatable ways.”

This philosophy is evident in his roles, including his position as an adjunct associate professor at Duke University and his past work as a professor at The University of Georgia’s Terry College of Business. His skill in explaining technical concepts has made him a popular speaker and advisor across many industries.

The Power of Clear Communication in Cybersecurity

Clear communication in cybersecurity is non-negotiable. As cyber threats become more complex, explaining security concepts clearly and concisely helps organizations better protect themselves.

“Clear communication forms the foundation of a strong cybersecurity strategy,” Dr. Dave Chatterjee emphasizes. “It allows cybersecurity professionals to work with other departments, identify and reduce potential risks, respond well to incidents, and follow regulations and standards.”

This matters especially now, as cybersecurity has become a top priority for company boards. With experts expecting global cybercrime costs to reach $10.5 trillion by 2025, clear explanations of cyber risks and protection strategies help leaders make informed decisions.

Bridging Technology and Human Understanding

Dr. Dave Chatterjee does more than explain technical ideas. He promotes a better grasp of how people factor into cybersecurity, knowing that even the best security systems can fail due to human error or lack of awareness.

His Cybersecurity Readiness Podcast Series has over 70 episodes and listeners in 105 countries. It offers thought-provoking, jargon-free discussions on improving cybersecurity. These discussions cover strategies for individuals, organizations, and nations. This effort shows his advocacy for making cybersecurity knowledge available worldwide.

“The podcast series creates a community where experts, leaders, and practitioners discuss cybersecurity challenges and opportunities,” he notes. “These conversations help build a more informed and resilient digital ecosystem.”

Making Cybersecurity Less Intimidating  

With new technologies like artificial intelligence and quantum computing bringing new challenges and possibilities to cybersecurity, concise communication becomes even more critical.

The tech professional continues to adapt his work in this area. A recent USA Today article, “Dave Chatterjee Drops the Cybersecurity Jargon, Encouraging Proactiveness Rather than Reactiveness,” highlights his ongoing effort to make cybersecurity accessible and actionable for everyone.

“The future of cybersecurity depends on our ability to communicate well across all levels of society,” he concludes. “Promoting a shared understanding of cyber risks and best practices creates a more resilient digital world for everyone.”

The battle for digital security requires more than just advanced technology. It demands clear communication. Dr. Dave Chatterjee’s talent for translating cybersecurity concepts into accessible language turns technical knowledge into practical action. 

Undeniably, Dr. Dave Chatterjee’s gift for clarity will remain invaluable, helping create a more secure digital future for everyone. 

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