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Exploring the Impact of Education: How PFEF and Inmates Help Support Children of the Incarcerated and Parolees in Education

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Many people are aware that the United States incarcerates the highest number of inmates worldwide. However, most do not understand the impact this has on their community and society at large.

“The nation’s strict prison sentences are not solving problems; they are creating them,” says Percy Pitzer, founder of the Pitzer Family Education Foundation (PFEF). “Instead of making the world safer, strict incarceration rates breed cycles that perpetuate and even increase crime.”

When 1.8 million incarcerated Americans are released back into the community, more than two-thirds are quickly rearrested for new crimes. What’s more, incarceration breeds a new generation of problems. Compared to their peers, the more than 5 million US boys and girls who have at least one parent in prison are six times more likely to follow their parents into involvement with the criminal justice system.

PFEF believes that education is the key to breaking the cycles of recidivism and intergenerational incarceration. For children of incarcerated parents and former inmates, access to education has the power to alter the course of their lives. For parolees, it provides a path to re-enter society with dignity.

PFEF and the National Children of the Incarcerated Scholarship Program

As a retired warden with over four decades in the US correctional system, Percy Pitzer was no stranger to recidivism and intergenerational incarceration. “I saw the cycle everywhere I looked,” he remembers. “Each time I passed a child sitting with their parents in the visiting room, I knew I was probably looking into the eyes of a future client. Without proactive support, most inmates and their children are bound to be trapped by this powerful cycle.”

Children with a parent in prison are forced to navigate psychological challenges, care deficiencies, and financial hardships. These obstacles notably hinder their educational aspirations and future prospects.

PFEF intervenes through the National Children of the Incarcerated Scholarship Program to provide scholarships that enable these children to pursue higher education. By doing so, PFEF helps to break the cycle of generational incarceration, offering a lifeline to those affected by their parents’ actions.

Applications for the National Children of the Incarcerated Scholarship Program are accepted throughout the year on a first-come, first-served basis. PFEF staff assists with financial aid applications, as their primary goal is to ensure applicants receive the resources they need to become successful students.

PFEF’s commitment goes beyond financial support to encompass emotional and logistical assistance that enhances the overall educational experience for these children. To date, their efforts have provided over 190 scholarships to children of parolees and inmates nationwide. Most notably, they have seen 133 successful graduates complete their education.

Inmates join the contributions

An impactful aspect of PFEF’s work is its dedication to involving current inmates in the scholarship program. To date, inmates in 14 state departments of corrections have collectively donated $244,034 towards college tuition costs for children of the incarcerated, which allowed the foundation to award 190 scholarships.

“Even though inmates do not have large amounts of money to contribute individually, most are eager to rally behind this cause,” remarks Pitzer. “Collectively, their contributions can make a huge difference. Best of all, when they take an active role in supporting their children’s education, it fosters a sense of responsibility and purpose.”

Furthermore, Pitzer points out how education can enhance inmates’ mental abilities and diminish the anti-social mindsets linked to criminality.

“Numerous inmates have reported that education fostered their shift away from prison ideologies towards setting constructive goals and finding a significant path in life,” he says. “By contributing to these scholarships, inmates can help develop pro-social values crucial for successful reentry into society. They know that their contributions help break the cycle of generational incarceration and provide educational opportunities that their children would probably not receive otherwise.”

Impacting recidivism with financial aid for parolees

In addition to supporting children, PFEF extends its reach to parolees re-entering society through targeted financial aid programs. The foundation partners with Lamar State College and the ABC Training Academy to provide trade certificate courses that cater to a wide range of interests and skill sets. These include a one-and-a-half-year welding program, a three-year electrical program, a three-year pipe-fitting program, a nine-month course covering industrial carpentry, a three-year course in instrumentation, and a 10-week course in scaffold building.

Since its inception, PFEF has awarded financial aid to 1,328 paroled students for the ABC Training Academy and currently offers funding to 626 students. Over the years, it has assisted 187 graduates in rejoining society with the skills they need to find stable and well-paying jobs.

By breaking the cycle of incarceration through education, PFEF transforms individual lives and contributes to broader societal change. “When we put people behind bars, we do not solve our problems,” Pitzer concludes, “but when we educate them, we can help set inmates and their children on a new path. Education gives them the tools to rise above their circumstances and break the cycles that hold them back.”

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

The Key Components of a Successful Digital Marketing Strategy

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In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

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