World

Expedia Group Research Says Kids Influence Holiday Planning More than Parents

Published

6 years ago

May 25, 2019

Research conducted by Expedia Group Media Solution finds that kids have more influence over the holidays planning of a family. That means adults make their holidays planning as per their kids’ interest. Generation Alpha, kids born in 2010 and onwards, spend most of their time online and have more technical knowledge as compared to adults. Hence they play an essential role in family holiday plannings.

The research also reveals that out of the whole Generation Alpha, 46 % have computer knowledge, and 58% use smartphones to interact with their family. Therefore, 60 percent of parents have told that their travel planning is based on their kids’ information. As per the sources of Nashville News, the present advanced technology has developed the mind and perception power of Generation Alpha, which made them influence their parents’ decision on any topic.

Generation Alpha has not only influenced their parents decisions regarding holiday planning, but they also play a vital role during accommodations, locations, and transportation selections. Approximately 50 percent of family vacationers choose their transportation medium by keeping in mind how quickly they will reach to the destination. Forty percent give priority to accommodation, location, and family convenience.

Andrew Van der Feltz, senior director at Expedia Group, said, “Despite their young age, Generation Alpha is already playing an active role in family travel inspiration and planning, and they’re influencing trip decisions for the entire family.” He stated further that, “Gen Alpha is expected to be more educated, wealthier and live longer than any generation before them, resulting in great potential for the travel industry. By understanding their interests and influence on family travel today, and how their parents and grandparents are including them in travel discussions, we can better prepare for the future.”

World

Turkish Textile Giant Sun Textile Solution Proposal for Drought

Published

1 month ago

February 4, 2025

Jenny Jackson

While the World Health Organization (WHO) and the United Nations (UN) are seeking solutions to combat drought through various projects, Ekoten Textile, a subsidiary of Turkey’s textile giant Sun Textile, has developed a groundbreaking project in collaboration with a technology startup to minimize the intensive water consumption in the textile industry. This pioneering project, the first of its kind globally, will enable the recycling and reuse of up to 90% of the water used in textile production.

Drought is one of the most pressing issues facing the world today. According to WHO data, 40% of the global population is struggling with water scarcity. By 2030, up to 700 million people could be forced to migrate due to drought. The unconscious use of water in global production processes plays a significant role in the rapid depletion of clean water resources.

The textile industry is one of the sectors with the highest water consumption. In Turkey, while the food industry consumes 22% of the water used for industrial purposes, the textile sector follows closely with 18%. For instance, producing an average of 40 tons of products daily requires 2,500 tons of water, equivalent to the daily water consumption of approximately 10,000 people.

CLEAN WATER RESOURCES FOR HUNDREDS OF THOUSANDS OF PEOPLE EVERY DAY!

In textile production, where clean water resources are heavily consumed, the innovative success of the Turkish company stands out as a global best practice. This initiative will shape the future of the industry. The wastewater recycling project, developed through intensive R&D efforts, will ensure that over 90% of the required water is sourced from recycled supplies.

The reuse of wastewater in production will transform the fate of countries operating in the textile sector. By preventing the use of clean water resources for textile production, this project will free up clean water sources that can meet the daily needs of hundreds of thousands of people.

R&D ACTIVITIES IN 38 COUNTRIES WITH 380 PARTNERS!

Sun Textile places great emphasis on R&D activities, conducting research and development efforts with 380 partners across 38 countries. Sun Textile and its subsidiary Ekoten Textile export nearly 90% of their production, solidifying their identity as a leading exporter. The company ships products to numerous destinations worldwide, including European countries, the UK, and the US. Sun Textile, the leading ready-to-wear exporter in the Aegean Region, achieved a consolidated turnover of 250 million euros in the third quarter of 2024, continuing its active growth trajectory.

OFFERING CUSTOM DESIGNS TO CUSTOMERS

Sun Textile provides its own designed collections to leading brands in Europe and the UK. Ekoten Textile, its subsidiary, is among the most respected knitted fabric manufacturers in Turkey and Europe.

With a dedicated sales team for each major customer group and five design offices in three different countries, Sun Textile creates designs tailored to its customers’ needs. Its largest clients include the Inditex Group, H&M, Jimmy Key, Tesco, Kiabi, Marks & Spencer, and Next.

Sun Textile also extends its sustainability approach to social responsibility, notably for its high ratio of female employees. The company, which went public in 2022, is also listed in dividend indexes.