Lifestyle

Event Planning has Become a Trend for Throwing Parties

Published

5 years ago

July 10, 2019

Event planning, which is also sometimes called event management, is becoming a thriving business across the world. Event planning is the branch of the hospitality industry, and recent estimates show that it has made a market share of $500 billion across the globe. And more people are opting for this business to earn significant revenue by investing less as compared to other businesses.

In the earlier times, throwing parties was not a big deal. People ordered a few pizzas, made some refreshing mocktails, brought out the barbecue grill and played loud music up to their perimeters. But those days used to happen a long time ago. With the growth of social media and technology, desire for perfection and precision became a need for throwing parties. And that can only be achieved by hiring someone professional in this work. People are ready to spend their money to make their events, parties, marriage, and birthdays more perfect.

Event planning companies are earning reasonable amounts from clients by offering services in two ways, namely social events and corporate events. Wedding dj huntsville al is the number one choice of people to throw parties in any season due to its coverage on both types of events. Social events include birthday parties, anniversaries, bar and bat mitzvahs, weddings, and festivities. And corporate events include conferences, seminars, fundraisers, shareholder meetings, trade shows, corporate luncheons, and so on.

As subevents of both types of events are common in our life and environment, more people are looking for event planners to be part of the tradition. It is proving to be an excellent advantage for planners and clients as well. The corporate clients can market their reputation by throwing perfect and phenomenal events through events planners, while social event clients are winning the race of perfection in this modern society.

Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

Published

15 hours ago

December 25, 2024

Michelle Langton

Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.