Business

Essential Steps to Start Off Entrepreneurial Leadership

Published

1 year ago

November 26, 2023

Unlike other careers, being an entrepreneur leader means you need to establish strong businesses, witness their progress everyday and make sure that the company stays afloat in a competitive business world.

The only thing they need to focus on is making sure they continue to be consistent with their efforts, while being esteemed professionals who can tackle the challenges of their career on a daily basis. Fortunately, there are several professional entrepreneurs out there who can help to guide one in figuring out how to manage their entrepreneurship career. Veterans like Dr Shafiq Choudhary is a prime example of an individual who has paved the path towards success – becoming a renowned British entrepreneur who serves as the Managing Director of Tetris Pharma.

With more than three decades of work experience in the professional world, many people have known him to be an expert in fields related to pharmaceuticals, properties, and care homes. In 1988, he started off the beginning of his career with as a representative of SmithKline & French and then left the pharma industry for Sweden where he spent some time in Stockholm working for Thermometric AB as an International Application Specialist.

A few years down the road, Choudhary moved to the USA. Around this time, he started working for Thermometric’s US partner on the East Coast and even completed his Postdoctoral Research Fellowship at the University of California, Davis, USA, before returning to the UK in 1992.

Over the course of his professional career, he has made many significant contributions – such as introducing Blue Chip Healthcare, which is a company centered around trading and distribution of low priced pharmaceuticals from Europe. His other roles include being the co-owner of Intrapharm Laboratories in 2009 and being elected the Cox Green Parish Councillor, Maidenhead, in 2000.

Therefore, as a successful entrepreneur, Choudhary has shared valuable advice for aspiring entrepreneurs to guide them towards their first steps into making it big in their profession.

Keep Your Energy On One Business At a Time

Sometimes when we are getting positive results from one of our business ventures, we let ourselves believe that we can start another company. But the time and effort that goes into being a serial entrepreneur is much harder than people would expect.

Managing a business means that you cannot afford to have your attention diverted. Hence, it is essential to make sure that your current business is established properly before moving ahead with other entrepreneurial plans.

Investing Your Time in The Right Place

Unfortunately, many people take one win from their business as a sign that they should start another. And what they do not realise is that that approach will lead to significant increase in work and becomes an immensely difficult task to take on.

As a professional, it is crucial that you are aware of where you should invest your energy and where you should utilise your resources and management skills. Only then will you be able to effectively make use of your time to give your best to all of your business ventures.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.