Lifestyle
Eric Oberembt Believes in Authenticity and Becoming The Human You Were Born To Be, Here’s Why
Authenticity and becoming the person you were born to be are highly desirable traits. Most people want to be appreciated for who they are. They want to be supported in becoming the human they were born to be. This endeavor contributes to a holistic well-being that makes you happier. What’s more, authenticity makes you feel fulfilled and boosts your self-esteem.
Eric Oberembt says that everyone should strive to become the human they were born to be. Relentless is his belief; Eric hosts a podcast where he tells people to keep it real or GTFO.
Eric is an entrepreneur, author, business coach, and keynote speaker. He owns several businesses, including D&M Roofing and Siding, in Omaha, NE. He is also the co-founder of the nonprofit “Roofers in Recovery,” the author of two books about residential and commercial roofing, and co-founder of the National Vendor Network “Advanced Roofing Technologies.”
Eric owns the podcast dubbed “Be Authentic or GTFO.” He started the podcast to create a comfortable space where people can have authentic conversations.
Why authenticity
Eric says that if there’s one thing he is sick and tired of, it’s the ‘fake,’ ‘look at me,’ inspirational bullshit. We are a society with people who are accustomed to putting on masks. We make excuses, and some avoid taking action for the fear that things may not work. We may think it’s okay to put on masks and avoid taking action, but to Eric, such behavior doesn’t help you or others.
Eric believes in authenticity because of his life experiences. About 13 years ago, this entrepreneur was struggling with alcohol addiction. Eric always fought alcoholism. But after two failed marriages, he fell into the depths of addiction with no end in sight but jail or death. He started selling cocaine, and at the age of 28, he got arrested for a 4th offense DUI while narrowly dodging drug charges. Eric was looking at 1-5 years in prison. However, after going to a 30-day rehab facility, the judge showed him mercy and didn’t give him the maximum penalty.
While in rehab, Eric says that he experienced this ‘aha’ moment that helped him face reality. It hit him that normal people don’t need rehab. The second time he came face to face with the truth was after a relapse. He got a blow to the head that night, and when he got home the next day, he looked at himself in the mirror and realized that things had to change.
Becoming the human you were born to be
Eric says that becoming the human you were born to be and embracing authenticity helps you achieve success. There may be a talent or a trade that you’re pretty good at but have been postponing as a business venture. When you finally realize that this skill is something you’re good at, you can set up a business that outperforms competitors.
According to Eric, you’re more likely to pursue your passions, believe in yourself, and have confidence in your opinions when you choose to be authentic. So how do you become authentic?
To Eric, you become authentic by being honest with yourself and others. Be confident and comfortable in expressing your own opinion, and keep an open mind about other people’s opinions.
Authenticity requires you to be self-aware. You must be mindful of how your upbringing, home, and environment influence your behavior. This calls for you to ask yourself the tough questions: Are you happy? Does your job give you satisfaction? At what times do you feel like your best self?
You were meant for success
Eric says that if he could take the garbage that was his life and use it to help other humans become the best versions of themselves, then anyone can do it. His life journey taught him never to be afraid to say what he thinks or how he feels about any subject. Eric also learned that others out there need help becoming the human they were born to be. This realization enabled Eric to help hundreds of people through his podcast, coaching, and speaking events.
Curious for more? Connect with Eric via his socials:
Lifestyle
Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution
Byline: Avery Lim
Photo Credit: Alternative Therapies
Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.
The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.
The Evolution of a Conscious Skincare Movement
As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.
“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”
This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.
Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”
The Rise of Eco-Beauty
Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.
“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”
Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.
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