Lifestyle
Entrepreneur Shares Secrets to Success: How Rami Alame’s Digital Platforms and Workshops are Educating the Next Generation of Founders

Rami Alame is a lawyer and serial entrepreneur with years of experience in the worlds of finance, entrepreneurship, and most recently, the emergent fields of NFTs and cryptocurrency. More significantly than this, perhaps, is Alame’s long time dedication to education and informative collaboration. A firm believer that education should and must continue long after graduation, the young founder and crypto expert has apportioned much of his energy towards establishing educational platforms that bring together leading thinkers and experienced entrepreneurs to lend their knowledge to the next generation of founders and innovators.
Among these platforms, one finds the Akylles Startup School, a community of accomplished, seasoned business people whose individual stories and experience shed light on the inevitably varied trajectories that define the world of entrepreneurship, offering a plethora of personal anecdotes as well as tangible, real world lessons aimed to guide emergent entrepreneurs in the founding, growing, and maintaining of their enterprises. The school represents the largest digital hub of its kind, boasting an impressive breadth of knowledge from a broad range of sectors and fields.
Essentially, the community works collectively to simplify the founding and scaling processes so that entrepreneurs can spend more time doing what they do best: leveraging their unique skill sets to corner market niches and establish successful startups. The Akylles Startup School functions as an ideal platform for extant enterprises seeking to maintain momentum and adapt strategies or approaches to consistently dynamic, often turbulent business ecosystems. In a world wracked by changes brought on through the proliferation of blockchain technology, Alame’s school offers to educate founders on the risks and opportunities presented by the ever growing world of NFTs, smart contracts, and cryptocurrencies.
Alame’s commitment to education extends far beyond the tech oriented digital platforms he’s worked to establish, however, and reaches into the more traditional educational spaces of universities, where a number of institutions have welcomed him as an honored speaker. His lectures have historically covered a broad range of subjects, including, but not limited to the navigation of dynamic cryptocurrency ecosystems, founding and maintaining startups, legal literacy and strategy, and self motivation. Alame has presented at the Lebanese American University, the American University of Beirut, Notre Dame University – Louaize, and Universite Saint-Joseph de Beyrouth, among others.
An accomplished author in addition to his other roles, Alame’s most recent book, ‘Startup Kudos’, functions as an intricate ‘how to’ guide for anyone looking to enter the world of entrepreneurship. Through a myriad of real life stories and examples, Alame demonstrates an intimate understanding of what it takes to found a successful business. The lessons presented in the book offer readers invaluable knowledge that they can deploy in any future entrepreneurial endeavors, delivered in a clear, easy to comprehend format by an experienced expert.
Education often serves to illuminate opportunity. Rami Alame’s persistent commitment to sharing his experiences and expertise with others who might wish to follow a similar path achieves just that: an understanding of opportunities they may have never come to appreciate otherwise. Whether through digital platforms, informative books, or public lectures, Alame has proved himself a capable educator as much as a successful entrepreneur.
To explore the Akylles Startup School community, visit: https://akylles.teachable.com/
To order your own copy of ‘Startup Kudos’ or to reach out to Alame, visit his website: https://ramialame.com/
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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