Lifestyle
Entrepreneur and renowned MUA Richa Dave has some basic bridal makeup tips for your wedding
Bridal makeup goes synonymous with the Indian tradition and virtues. There’s a reason why bridal makeup is one of the most searched keywords by many people on Google. As much as makeup is important, a bridal outfit plays a pivotal role during the day of your wedding. However, it is the makeup that the brides majorly focus on this special day. To bring an end to all the bridal makeup queries, celebrity makeup artist Richa Dave spills the beans on what women can do to look the best on the biggest day of their life.
We live in a world where trends keep on changing. In the same vein, even the bridal look has its distinctiveness that keeps on changing with time. To begin with, the celebrated makeup artist reveals that face cleansing is very important to get the perfect look. Bold and bright colours are the most preferred ones by the brides during weddings. In such a scenario, Richa suggests that one must cleanse the face and dry it, so there are no traces of oil or dirt on the face.
To have glowing skin is every bride’s dream. After all, a wedding is the most photographed event for any bride. The MUA says, “To achieve the glowing skin, taking care of it a week prior won’t suffice. Every skin type is different, and it takes time to get nourished. In case you repeat the treatment, again and again, there are chances of skin damage. The best way is to indulge in the treatments two months before the wedding day.” Furthermore, she suggests that one can opt for facials, skincare treatments, manicure and pedicure to get perfect glowing skin.
While many might think that getting a bridal look is easy, it is not. Exfoliating the skin to remove the dead skin cells is very significant. Richa says that over-exfoliation can make the skin dry and damaged. When asked about hair care, Dave reveals that deep conditioning the hair is an important part of bridal makeup look. “Opt for a deep conditioning hair mask thrice in a month before D-Day. It will help the hair look glossy and lustrous”, added Richa. Along with it, a good hair spray should be used to set the hair for avoiding dryness and frizziness. Besides this, to keep the look simple, Richa says that one must choose the right foundation according to their skin.
Dave further stated that one must choose the shade that matches their skin tone. Last but not the least, Richa said that brides must match the makeup with their attire to avoid any last-minute changes. With these basic tips for all the brides, Richa Dave is undeniably one of the most trusted bridal makeup artists. Not just an experienced stylist, but she is also an entrepreneur who runs Jasmine Beauty Care, a beauty studio that was established by her mother three decades ago. Under the studio, Dave has her exclusive collection of beauty products called Richa Dave Cosmetics created by her and are suitable for every skin type.
Lifestyle
Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution
Byline: Avery Lim
Photo Credit: Alternative Therapies
Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.
The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.
The Evolution of a Conscious Skincare Movement
As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.
“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”
This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.
Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”
The Rise of Eco-Beauty
Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.
“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”
Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.
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