Lifestyle
Emily Alexandra Cosmetics Owner Talks Building a Business
When did you first establish your cosmetics brand, Emily Alexandra Cosmetics?
It was at the end of 2018 – but I had the idea for years. It’s amazing how some things take years to come to fruition.
Did you ever get sleep building your brand up?
There have been times that I’ve been less motivated. However, that’s when I reach out the most to new people, network with new events, and get my juices flowing even more with new ideas and opportunities. Instagram is a great tool for networking in real time all over the world.
What advice do you have for someone just starting their entrepreneur career?
Create a plan, come up with multiple ideas, and see how you can execute all of them in a timely manner. Make sure you have funds and people to help back you. Your lifeline and inner support is the most important.
How did you get into your niche?
I feel I’ve always been a Mermaid ever since I was a little child. It wasn’t until my 20’s when I became a professional mermaid and decided to create my own cosmetic brand, Emily Alexandra Cosmetics, that has all natural, vegan, cruelty-free, water-resistant, sweat-resistant, ocean-friendly, with coral reef safe SPF in all of the products.
I also Founded my nonprofit and named it supportingwater.org where I find and raise moneys to bring drinking water and much more to emerging nations. A portion of every purchase from Emily Alexandra Cosmetics goes directly back into supportingwater.org
Was it hard to start your business?
It’s extremely hard. Long hours, but well worth it. I love to have something to call mine.
What were some of the trials you went through when you first started?
I went to fast too big too quick. I had to scale back, start all over, then re-brand. That was a very big financial hurt. Moral of the story… as my mom always would say – take your time so you don’t have to do it twice (why didn’t I listen to her?!).
What’s your goal for the next 10 years in business?
I would like to sell the business in 10 years, be in numerous countries including Dubai and other luxurious locations, doing huge events and sponsoring the Olympics as the official makeup sponsor, and much, much, more!
Did your friends support your business when you launched it? If not, why do you think not?
A lot of them were extremely jealous, and now they’re looking at me asking for support. A lot of them were also extremely supportive too though. I guess you’ll always get haters. Especially when you’re doing something right.
What’s something you haven’t done in your career yet that you always wanted to accomplish?
I would love to do a world tour of mermaid gigs all over the world and collaborate with other famous international mermaids like the Singapore mermaid.
Lifestyle
Vipin Gupta Transforms Industries Through AI and Data Mastery
Vipin Gupta, a veteran with 17 years in the IT industry, stands at the forefront of AI and data engineering. His knowledge spans healthcare, investment banking, and manufacturing, where he transforms raw data into actionable insights that drive operational efficiency and strategic decision-making.
Vipin Gupta’s method combines technical prowess with a deep understanding of industry-specific challenges, enabling him to craft solutions that address both immediate needs and future requirements.
Patients Win Big
Vipin Gupta focuses on value-based care programs and clinical data platforms in the healthcare sector. His work directly impacts patient outcomes and organizational performance through innovative data-driven solutions.
“Every data point in healthcare presents a chance to improve patient outcomes,” Gupta says. “AI and advanced analytics uncover insights that impact lives and shape treatment strategies.”
Industry peers recognize his effective methods and frequently seek advice on staying ahead in an evolving field. He emphasizes consistently tracking trends and expanding one’s knowledge base. Through data-driven solutions, his work directly impacts patient care and organizational performance.
Vipin Gupta designs systems that allow healthcare providers to make informed decisions quickly. This practical focus has led to tools that enhance diagnosis accuracy, improve treatment planning, and optimize resource allocation, enabling healthcare organizations to elevate their services.
Vipin Gupta has architected a unique and specific product name MyRateFinder in his current organization which helps patients, provider and health insurance companies to bring pricing transparency and deep insight into the pricing for procedures. This co-developed product MyRateFinder, is used by many providers and plan insurance companies to derive strategic insights from newly-public healthcare pricing data.
Becoming a Tech Thought Leader
Vipin Gupta’s journey to becoming a thought leader in tech involves continuous education and active industry engagement. “Read industry blogs, follow experts, explore whitepapers and new research,” he advises. “Recognize industry trends, network at events, attend conferences, and maintain an active social media presence.”
Vipin Gupta’s influence extends beyond his immediate team. He regularly contributes to industry publications, speaks at conferences, and participates in panel discussions, shaping the broader conversation around AI and data engineering across various sectors.
Vipin Gupta believes effective thought leadership stems from deep competence and the ability to communicate complex ideas. He encourages his team members to develop their areas of proficiency, fostering a culture of continuous improvement within his organization. This collaborative strategy for knowledge-sharing has helped create a dynamic and creative work environment.
Gupta’s thought leadership extends beyond his immediate team. He regularly contributes to industry publications, speaks at conferences, and participates in panel discussions. These activities showcase his facility and help shape the broader conversation around AI and data engineering in various sectors.
Gupta’s Blueprint for Business Success
Vipin Gupta’s mastery extends into cloud modernization and solution architecture, crucial components of today’s digital transformation landscape. His work enables companies across sectors to streamline operations and enhance their data capabilities.
“Platform modernization involves rethinking how we structure and make data valuable” Vipin Gupta notes. “As a solution architect, I bridge business needs with technological possibilities, creating efficient and adaptable systems.”
Vipin Gupta’s method for solution architecture is thorough, addressing both technical details and broader business considerations. He collaborates closely with stakeholders to provide solutions that align with long-term goals and deliver measurable value. This integrated perspective has led to the development of robust, scalable systems that adjust to growing business demands.
He has guided organizations in transitioning from legacy systems to flexible, cloud-based solutions. His knowledge has helped companies refine data management practices, strengthen security measures, and improve operational efficiency.
Gupta’s Push for Ethical Data-Driven Solutions
Vipin Gupta views AI, data engineering and analytics as tools that could address significant societal issues. He sees data-driven solutions as potential assets in tackling challenges like climate change and global health.
“We’re still discovering the capability of what AI, GenAI and AgentAI can offer,” Vipin Gupta says. “I’m particularly interested in how these technologies could contribute to more sustainable and fair practices across industries.”
Vipin Gupta’s work provides valuable insights for those embarking on careers in technology. His emphasis on ethical considerations in AI and data engineering underscores the importance of responsible technology use.
By applying his skills thoughtfully and aiming for positive, real-world outcomes, Gupta demonstrates how data mastery can drive meaningful change across industries.
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