Business

Elk: The e-Commerce SEO Agency that Leads to Success

Published

4 years ago

July 21, 2021

In the world of e-commerce, SEO is essential to improve the quality and quantity of your website. Improving your SEO will lead to your website becoming more visible, redirecting traffic, and converting prospects into customers. Usually, the business’s marketing team is in charge of planning an SEO strategy. However, there are times when outsourcing help is necessary, and that is why digital marketing specialists exist. One of them is Elk, the e-commerce SEO agency that leads to success.

How Elk works

Everyone who has worked with SEO knows it takes time to develop a sound, functioning, and effective strategy. Because of that, Elk uses a structured approach that starts showing organic traffic growth results within the first 120 days of a client hiring them. They execute a performance SEO marketing plan to analyze the demand potential of the customer’s product or service, current ranking, existing content, and rankings of the competition. And because SEO is all about keywords, these digital marketing specialists analyze the relevant keywords the business site has sitting on search results pages 2 and 3 to project the actual organic search value of the brand.

“ELK supports your business growth with fully managed digital services,” says Justin Ross, an SEO expert. “Marketing takes a team. That’s why our team comes together alongside your team to determine the best strategies and tactics, and then we take those and run with them. When you work with ELK, you work directly with the experts. There’s no middle person. Get your answers and get results.”

Elk’s team is composed of more than one team. They bring multiple teams to every project to collaborate and fuel each client’s growth.

Marketing: Elk believes their customers must focus on growing their business, so they focus on marketing. They run marketing with a financial understanding of markets, looking for growth opportunities within the client’s goals.
Technology: not every company has the expertise or the time to focus on automation, analytics, and execution. Elk’s professional development team focuses on bringing every aspect of the customer’s digital presence together by ensuring everything runs smoothly and getting the best results possible.
Content: this is when marketing and technology combine. Elk’s team scales content, meeting the needs of every client while keeping a constant flow that will increase the growth results.

Results equal success

Elk is a dedicated e-commerce SEO agency. This team works perfectly together because they connected over their love for nature and the outdoors. “We’ve taken that love and brought it into our work, meaning you will be surrounded by people who are inspired and motivated daily. Because of this, growth is in our nature, and we want to see you grow your business and succeed. Our adventures and lifestyle help us constantly curate fresh ideas that are ever-evolving and create sustainable growth for your business.”

This connection, passion, and dedication are what drive their clients’ success to the maximum. Every company that hires them will see the results they have been looking for, and their SEO will improve enormously. An example of that is the work they did with SIG:

“When Sands Investment Group first came to ELK,” says Ross, “the website underwent a massive upgrade to improve site speed and overall user experience. ELK created a list of targeted keywords nationwide to improve keyword rankings, which the content team took to begin creating monthly content. With informational blogs and success stories, SIG has seen page 1 keyword rankings grow by 800 percent.”

eCommerce SEO agency leaders

Leading a successful e-commerce business depends a lot on the traffic your website receives and the number of prospects you convert into customers. You might have great ideas but not know how to improve your SEO. Luckily, there are talented digital marketing specialists who can help you face this challenge. Elk is the e-commerce SEO agency that will lead your brand to success.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.