Lifestyle

E-Commerce Newcomer Temu Seeks to Democratize Shopping

Published

2 years ago

September 23, 2022

Online marketplace Temu aims to redefine shopping and democratize access to affordable and high-quality global products and experiences for every American.

Americans are in for a new shopping experience with the arrival of Temu, a new online marketplace that offers fresh and exciting products across different categories for every lifestyle, hobby, or occasion.

With thousands of new products added daily, Temu will feature a wide range of products at competitive prices from fashion to jewelry, beauty and health, home décor and electronics, and more. Customers can browse a personalized selection of these categories from the app and checkout in a few taps. Exclusive deals, discounts, and vouchers are also widely available and updated daily across the platform.

Launched in September 2022, Temu is the latest addition to a host of successful e-commerce retailers such as Amazon, eBay, Etsy, and Shein. With the mission of making global products more accessible, and with the challenging presence of an unprecedented economic slowdown in mind for its consumers, the cross-border e-commerce platform aims to empower buyers in their shopping choices, giving them more ways to improve their quality of life.

The shopping site makes its entry into the American market by positioning itself as every American’s go-to destination for all things shopping. Expanding consumer choice in a crowded e-commerce marketplace is among its top priorities. By democratizing high-quality shopping, Temu allows shoppers to enjoy affordable access to the comforts and conveniences of life.

With only two weeks in operation, the e-commerce site is already being touted as a potential major competitor to e-commerce giants because of its affordable price points and easy, stress-free shopping experience. The Temu app topped the shopping app category on Sept. 17 on the Google Play Store, an early indication of its popularity with consumers.

By drawing on its extensive global supply chain and technology, Temu allows its customers to experience new and exciting products at a much lower price compared to other e-commerce platforms. All products are sourced from a network of top-notch global suppliers cultivated by Temu’s sister company, Pinduoduo. Both companies operate under Nasdaq-listed PDD, which has built up an e-commerce following of close to 900 million active buyers. Pinduoduo works with more than 11 million merchants globally and processed over 61 billion orders in 2021 alone.

“We are fortunate to have access to deep expertise in product sourcing and execution through our sister company,” a Temu spokesperson said in a release. “This stands us in good stead to deliver an unparalleled shopping experience to our customers.”

Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

Published

17 hours ago

December 25, 2024

Michelle Langton

Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.