Lifestyle

DJ Stacks shares his secrets for success

Published

5 years ago

July 2, 2020

Breaking into the music industry is no easy task. Just ask Staten Island legend DJ Stacks; he’s been on the scene since the age of 12, when he started making and selling mix-tapes around New York City. Today he’s a resident DJ at celebrity clubs like 1Oak, Tao and Up & Down, has a regular spot on HOT 97’s Radio Mixshow and is a member of the Heavy Hitters, an exclusive DJ organization. We sat down with the rising music star to find out his secrets for success.

Promote yourself

In the music industry, name recognition is everything, which is why DJ Stacks was out every night, distributing his mixtapes to security guards, club managers and anyone who would listen. “Sometimes I’d be outside a club and I would see a celebrity walking in so I would give a mixtape to their management,” he said. “Even on my nights off, I would still go out because I wanted to show people that I was motivated. I was hungry.”

Networking is key

“Over the years, there are a lot of celebrities and people that I’ve built a relationship with just because they kept seeing me at the same club every time they went,” he explains. However, he stresses the importance of being respectful and understanding people’s boundaries. “It’s all about how you approach people, because if you approach people in the wrong way, you’re gonna be remembered in a bad light.”

Choose your circle wisely

The phrase “it’s all about who you know” is a cliche for a reason. “You always want to make sure you’re surrounded by people that motivate you and have the resources and tools to help you make more connections and grow further,” he explains.

Always be available

According to DJ Stacks, he never turned down a gig. “I was always available. If promoters called me I would always say yes, because then it puts the pressure on me to fit it into my schedule,” he says. Promoters will remember your work ethic and are more likely to hire you again.

Show dedication

“I was always on time,” he says. “You have to show how much you want it. You have to be dedicated and you can’t complain. Many who complain will be replaced because there is always somebody else willing to do the same thing better and stronger than you,” he says.

Take risks

When DJ Stacks was first offered an assistant position at HOT 97, it meant giving up his job deejaying at a local restaurant that was his main source of income. Although it was a huge financial risk, it had the potential to open up other doors for him, and it paid off. He’s been at HOT 97 for 10 years now, and on-air for five.

Never Take Anything Personally

According to DJ Stacks, perseverance is key in the music industry. It took him almost five years before he got his foot into celebrity clubs. “There were times they didn’t want to hire me. There were times they didn’t know who I was. There were times that the doorman wouldn’t let me in,” he says. “But I never took it personally. It actually motivated me.”

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

1 week ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.