Lifestyle
DIY Product Photography: Everything You Need
They say a picture can paint a thousand words. Posting high-quality images on your website is an essential method of communication between you and your viewers. If you share images of your content, then you have an average of 94% more views than your competitors.
So, how do you take the best photos for your website? You don’t need to hire an expensive photographer to take photos that will help your products sell. With a few simple tools, you can style your products and learn to set up lighting to create professional product photos.
Do you want to learn more about product photography? Here is everything you need to know to get started.
Using a Smartphone
Most smartphones have powerful cameras that can take professional-quality photos of your products. If your camera has more than 12 megapixels, then you can use it for product photography. You can check how many megapixels your phone camera has by searching online or looking in the settings.
Start by cleaning your camera lens with a microfiber cloth to prevent fingerprints or dirt from ruining your photos. There are lots of camera apps that you can use to create professional-quality photographs. Switch on the gridlines to create balanced, eye-pleasing photos.
Setting Up a Tripod
It might be tempting to prop your phone against a book to take photos, but this will almost always produce shaky blurred images. A tripod will give you more space and freedom to take your photos. It will also guarantee that every image is taken in the same position for continuity across your website.
Styling the Product
You should decide how you want your products to look before you start taking photos. What kind of background will showcase your products in the best way? Real-world backgrounds are appealing for products such as skincare and food.
Choose a setup that will work for all of your products with a whiteboard sweep or natural background. Take a few test shots to make sure you are happy with the setup before photographing your product range.
Editing Your Photos
If your photographs have been taken with the correct level of exposure, then editing them should be straightforward. You can use photo editing software to remove the background from an image and emphasize the product. There are lots of simple, minor adjustments you can make to take your photos from simple to sensational.
Make sure that your images are the correct size and format before you upload them to your website.
Start Using Your Product Photography Skills
Armed with your new product photography skills, you can impress your audience with clear, professional images of your products. Your new product photos will help increase online sales and grow your brand without the need for expensive photography gear. Being the photographer and director will give you full control of how your products are displayed to the world.
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Lifestyle
Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution
Byline: Avery Lim
Photo Credit: Alternative Therapies
Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.
The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.
The Evolution of a Conscious Skincare Movement
As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.
“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”
This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.
Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”
The Rise of Eco-Beauty
Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.
“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”
Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.
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