Lifestyle

Diamond Customers now need Modern Designs that are not Gender-Specific

Published

5 years ago

March 21, 2020

In the key US market, nearly 90% of engagement rings and 80% of wedding rings contain diamonds. De Beers Group’s latest Diamond insight report states that young couples still consider diamonds as the primary embodiment of everlasting love and romance. Report says that diamonds continue to hold its position with it being the predominant choice for engagements and weddings.

It is a wrong perception that young couples are not interested or less interested than previous generations in diamonds to honor their love relations. In fact millennial spending on women’s wedding rings is higher than the overall market average in the US. Something that has changed is the choice in designs. Millennials ask for a more original, design-led pieces. The retailers now need to present more diversity in product design to customers. New generation is even eager to buy customized designs as they seem more thoughtful.

The share of US women buying their own engagement ring has doubled from 7% to 14% in the last 5 years. With more economic independence of women in relations and society in general has lead to the buying power in their hands so they are more involved and interested in what they will be wearing in their fingers for a lifetime. This trend is making the retailers happy as when women buy their own engagement ring, they tend to spend 33% more than men on an average.

But it’s not just the engagement ring where couples see a place for diamonds to demonstrate their love. There is also a fast-growing segment of unmarried living in couples who are using diamonds as gifts of love and so are the same sex couples, with 70% of them viewing diamonds as important for celebrating both relationship milestones, as well as each other as individuals. These rising trends has given an opportunity to retailers for develop designing, marketing & advertising that will reflect the modern couples and their purchasing behavior.

Lifestyle

Transform Your Look with JoJo, the Men’s Style Guru

Published

6 days ago

November 9, 2024

Michelle Langton

Imagine stepping out with confidence, knowing your outfit commands attention. For both everyday men and A-list athletes, achieving effortless style can be challenging. Enter JoJo, your go-to stylist for a wardrobe transformation that redefines what it means to look and feel your best.

Navigating the fashion world can be daunting, especially for men. JoJo stands out for her unique ability to source and style exclusive pieces, all delivered with a commitment to personalized service. Her expertise guides clients—from busy professionals to high-profile athletes—toward looks that not only reflect current trends but also leave a lasting impression.

Today’s era of menswear is all about comfort, but that shouldn’t mean you can’t dress it up a bit. JoJo’s ability to blend streetwear with high fashion is complemented by her access to exclusive pieces and her knack for tailoring them to fit individual body types. Whether you’re rocking a big and tall frame or a leaner build, JoJo provides a styling experience that’s both transformative and tailored to your specific needs.

JoJo’s convenient virtual consultations make her services accessible to clients worldwide. Through these ongoing consultations, she curates a new wardrobe with a deep understanding of your fit preferences, material choices, and personal style. JoJo understands the nuances of different sizes and knows precisely which brands will enhance your look. Her expertise spans all price points, ensuring that even those unfamiliar with fashion trends receive guidance toward stylish and appropriate choices for their everyday lives.

Her recent work with NFL star Justin Fields, who turned the game-day tunnel into an unexpected runway, is a testament to JoJo’s ability to influence and elevate fashion. She helps athletes navigate the unique challenges of high-profile events, ensuring they look impeccable and feel confident. As the football preseason approaches, the high-stakes environment of sports, where public appearances are scrutinized, requires a keen eye for detail and an understanding of how fashion choices can impact an athlete’s public image. JoJo looks forward to encouraging clients to step out of their comfort zones and embrace bold fashion choices, keeping them at the forefront of style. Her innovative styling ensures athletes are always game-day ready, both on and off the field.

Ready to ditch the fashion struggle and embrace a look that speaks volumes? Whether you’re an athlete looking to make a statement or someone seeking bold, trendsetting looks, JoJo offers a unique styling experience tailored just for you. Discover how her expert eye and exclusive fashion sources can transform your wardrobe. Follow
stylinbyjojo and start your journey toward a style that truly sets you apart.