Business

Debt Management Strategies for 2020 and Beyond

Published

5 years ago

February 27, 2020

Debt comes in different shapes and sizes. Some people have outstanding loans, others have credit card bills and financing issues. The debt itself is not a bad thing if you can manage it well because paying off debts on time helps you build a healthy credit score.

However, a study carried out by The Office for National Statistics – which is carried out every two years – found that the average household debt in the UK has risen 9% to just over £9,000. This is a trend that has been discovered in many other countries.

Rising debt combined with fewer people saving as much could easily spiral out of control. If this sounds familiar, you need to adopt the best three debt management strategies in 2020. So, what are they?

The Snowball Reduction Method

When most people take out loans, they do it by calculating how much they are able to repay comfortably. By paying a little bit more over time on each payment, you can snowball your repayments and pay off the total debt quicker. Thus, saving you money on loan interest that can otherwise build up.

This method sounds simple enough, but to do it in the best possible way, Wonga has provided this free debt management guide to the snowballing method!

Consolidation Your Debts

If you are someone drowning in credit card debt, one of the best ways to escape multiple repayment requests each month and save money is by consolidating those debts into a single debt through a balance transfer. By moving all debt onto one credit card – also possible with loans – managing the debt becomes easier, but it is also possible to reduce the amount you repay each month.

The only downside to this method is that repayments usually last longer. Nevertheless, those repayments become more manageable and give you time to breathe.

Start Tracking Your Finances!

Even people not in debt are reluctant to look at their bank account when they know they have been financially irresponsible, so it is no surprise that those in a lot of debt do not want to confront their bank balance.

Yet, if you start making a financial action plan to pay off each of your debts, you can relax knowing that the challenge you face is possible by doing certain things. Knowledge is power – and it is just as true when dealing with debt.

To plan your finances, start by calculating your expenses, make a budget and keep track of everything in a spreadsheet that you update weekly.

What Else Can You Do?

If you are struggling with where to turn and need more information on these three debt management strategies, you can also look for free debt help groups, some of the best are discussed by UK money expert Martin Lewis here.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.