Business

David Seruya: How to Prevent Burning Out When Running a Business?

Published

3 years ago

September 5, 2022

Burnout does not only deal with the body but also with one’s mind and emotions. It’s likely to occur when you’re faced with repeatedly stressful situations — which is common for business owners who have a lot of responsibilities on their shoulders.

Suffice to say that, as a business owner, burnout is something that should be prevented at all costs. After all, you not only have to take care of yourself but also the men and women that you have working under you.

Preventing Burnout

For David Seruya, who has started up several businesses, the stress of running a business is certainly not new. As a result, he’s cultivated his own methods of preventing burnout to ensure that he can continue to run his business smoothly:

5 Unique Ways to Preventing Burnout

Note that some of the methods listed below may or may not apply to you. Some may also work better for you than others. This is to be expected, as everyone has their own unique needs. So, take care when trying things out to find out what will work for you and your own circumstances:

1. Spend some downtime with family and friends

Family Outing

David Seruya’s preferred method of de-stressing and preventing burnout is spending time with his family. He stated that he’s always been a family man and that he’s long admired his father for being able to juggle his work and personal life so well over the years.

His goal is to become just like his dad in this case and, as such, has always reserved time to spend with his family during the weekends — going as far as to completely cut himself off from his work emails and messages during breaks! In this way, he’s able to relieve some of the stress from work and separate himself from the burden of his responsibilities for a time.

It’s not a completely foolproof solution for some, as it doesn’t necessarily take care of the underlying causes of stress, but this method should at least help you start fresh mentally and be more prepared to deal with whatever is causing you so much troubles.

2. Organize your work and root out inefficiencies

Organize Your Work Process

The previous method is actually closely related to this one. More specifically, you need to get yourself into a better state so that you can effectively get your work back on track.

Most of the time, the reason for stress for business leaders is a failure in their own processes. This can take many forms, from something as simple as disorganized documents or rowdy employees causing trouble. Whatever it is, David Seruya suggests that you take the time to dig the rotten root out. By doing so, you can stand stronger and grow more comfortably.

3. Prioritize the most important tasks

Another thing that might be causing your issues is the fact that you have been inundated with tons of tasks and too little time to take care of them all. If so, then the first thing you should do is establish which of these tasks is most important to you and work on them correspondingly.

David Seruya stated that, if there is really no time to accomplish all tasks, then this would be the time to accept the fact that you won’t be able to get them all done. At which point, you should begin to look for alternative solutions or alert the client/customer accordingly.

4. Delegate tasks

Delegating Tasks

One of the biggest mistakes a leader can make is not trusting their team enough to let them take on some heavier responsibilities. If that’s the case for you, then you need to seriously consider the people under your charge and whether or not you’re lack of trust is a result of their own failures or a failure to choose the right candidate for the job in the beginning.

Whatever the case may be, you need to figure out how to solve the problem so that you can have people at your disposal that you can rely on when things get rough.

5. Review your end goals

If what’s making you burn out is your state of mind, then a “refresh” in your thinking might help more than the other methods introduced thus far. For this, David Seruya suggests that you take a look at your end goal and the reward awaiting along with success. In this way, you can hopefully start to reinvigorate your spirits and focus on growing your business.

Review Your Goals

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.