Business

Damon Woodward Reveals His Strategy for Scaling Real Estate Business Successfully

Published

4 years ago

March 2, 2021

Damon Woodward is a high-profile real estate investor and the CEO of Leadway Holdings Ltd. and Blackcard University. Damon’s most recent deal speaks of his success. In October 2020, Damon purchased three apartment buildings with a total of 81 units, closing the greatest real estate deal in the history of Remax in Manitoba.

It took Damon a few years to achieve this great deal and expand his business. Now, he is more than happy to share his strategy for scaling a real estate business successfully.

The first thing that Damon wants to point out is that, “People and systems are what allow you to scale your business.” Damon strongly believes that one has to carefully choose who they surround themselves with, especially when it comes to their employees.

Damon chooses every single person who works with him, as he believes this is crucial for success. Damon makes sure to assess every member of his team carefully to determine their strengths and weaknesses. By doing so, Damon ensures that every team member is in the right position, can complete their tasks without any difficulties, and can build a successful career in Damon’s company.

“At this point, I’m quite aware of what I am good at and what I am not as good at, as well as what I enjoy doing and what I don’t enjoy doing. I have been able to find people I can rely on and trust in so that I don’t have to know everything,” Damon explains.

What is perhaps even more important than investing time and money in one’s team is perhaps investing in oneself. “The major difference between doing one deal and doing 12 deals is the mindset that is required. Mindset is not something that people learn by themselves; it has to be taught to them by hiring people who have already been there. These people can walk us through the process and expand our minds.”

Damon prefers working one-on-one with coaches and he hasn’t shied away from paying for the best. “I have spent over $100,000 on my personal development over the last few years, and every time I put a dollar in, I get to pull several dollars out. Hiring a coach to work with one-on-one is very important if you want to succeed,” Damon explains.

Damon also completed two programs at Blackcard University, the country’s number one real estate training company. Blackcard offers numerous programs to its students, ranging from one-on-one coaching sessions to programs such as ‘MI5’ or ‘Millionaire in 5 Years,’ which guides aspiring entrepreneurs to making a million dollars over five years.

Damon claims that the secret to his success is education and being surrounded by a world-class team he handpicked. He works with numerous coaches and consultants who teach him how to scale his business very quickly. In addition, Damon surrounds himself with the right people who can create adequate business plans and then execute those plans.

For more great tips and advice on real estate, make sure to follow Damon on Instagram (@damonwoodward3). Don’t forget to check out his YouTube channel, where he posts educational and daily-life videos regularly.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.