Business

Crusty Crust’s Secret Ingredients for Success Are Passion and Innovation

Published

4 years ago

December 4, 2020

The Canadian-favorite pizza restaurant Crusty Crust is an expert at satisfying customer cravings, and they do so by always remaining attentive to what people want as well as continuing to innovate. “There’s always room for innovation, no matter what the industry. We’re often asked why we are so successful, and the simple answer is that we care deeply about our work and satisfying our customers. Passion and innovation are the two secret ingredients to our success, without a shadow of a doubt,” a member of the Crusty Crust team says.

The Canadian restaurant is known for its amazing crust, which comes in three varieties: regular, thin, and the house special, which is stuffed with cheese and buttered up with garlic. Their pizzas vary from the traditional cheese, vegetarian, pepperoni, and Hawaiian, to the specialty Québécoise. Each pizza is handmade and always fresh, and orders are extremely quick, taking only about 20 minutes.

Crusty Crust charms its customers in many ways, but especially with the legend of the creation of their crust. As the story goes, a century ago, a chef was trying to create the perfect crust. He tried over and over again, only to give up in the end and throw all of his experiments out the window. Discouraged, the chef left his hometown and was never seen or heard from again. Then, exactly 100 years later, a young man was trying to retrace the famous chef’s steps. As he approached his house, on the ground he found a piece of crust. He picked it up and took it home to analyze, and this ended up becoming the famous crusty crust recipe.

Much like the young man’s passion to reinvent this fabled crust, the restaurant is continuously reinventing itself and betting on passion. Not only does Crusty Crust make pizzas, but they have also developed pizza salads and pizza desserts. The pizza salads are made with fresh vegetables daily and deliver the best of both worlds, offering a healthy dose of vitamins combined with the indulgent and unique pizza flavors. The pizza desserts are remarkable in their own right, consisting of freshly fried dough topped with strawberries, Nutella, bananas, and strawberry syrup. Poofy and mouthwatering, Crusty Crust’s pizza desserts have become an overnight sensation. There are plenty of sides to choose from as well, including onion rings, chicken wings, garlic bread, and poutine. For those who want something exciting, the menu offers rich nachos with Monterey jack cheese, black olives, green peppers, mushrooms, onions, jalapeños, sour cream, and salsa, which are the absolute best side to share.

The charm doesn’t stop with the food, though. The physical restaurant in Quebec is a lovely and welcoming place. Families take their kids here, friends meet up, and couples come share a dessert. Those who prefer to dine at home can always be sure that their pizza will arrive steaming hot at their doorstep.

Crusty Crust is owned and run by TripleOne, the decentralized company where users from all across the globe come together to invest and make decisions with a huge focus on innovation. It’s no surprise that the Crusty Crust team keeps innovation alive and well by collecting feedback from its customers and continuously working on new recipes.

To see Crusty Crust’s entire menu and place an order, visit their website.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.