Connect with us

Lifestyle

Coco Glow Redefines Success on Natalie Massaro Terms

mm

Published

on

The American Dream whispers promises of opportunity, but for first-generation children, it can also carry a heavy weight of expectation. Natalie Massaro, the visionary behind Coco Glow, knows this firsthand. “There was an unspoken pressure to succeed,” Natalie explains. “Failure wasn’t an option.” This fueled a relentless work ethic in her – juggling two jobs while in school, a constant drive to excel that burned brightly within her.

This drive initially led the SheEO down a traditional path. But a different passion, simmering beneath the surface, tugged at her – a love for beauty and skincare. Stemming from her own experiences navigating body image as a woman with curves in a world often fixated on a single standard of beauty, Natalie knew there was a different narrative to be told.

It was a leap of faith, fueled by unwavering determination, which led Natalie to trade in the traditional path for entrepreneurship. in 2019, Coco Glow was born out of her Jersey Shore apartment. Today she has a staff of talented contour artists and is currently expanding into a second location. The recent introduction of teeth whitening hints at a future where Coco Glow offers a complete canvas for radiant beauty.

“Always find your why,” is Natalie’s mantra. Inspired by her parents’ unwavering work ethic, a constant reminder that “no one can fail if you are consistently showing up every day,” Natalie poured her heart and soul into Coco Glow.  Entrepreneurship, it seems, runs in her blood. Her father’s success was a testament to the power of hard work and dedication, values that now echo in Coco Glow’s leadership. Her commitment to exceptional service is a direct reflection of the “show up every day” mindset.

A testament to the American Dream – reimagined for a new generation. It’s about defying expectations, forging your own path, and leaving your mark. It’s about finding your “why” and turning it into something beautiful, one sun-kissed client at a time. And witnessing the boost of confidence in each client who walks out the door is its own reward.

“Every client is understood, their wants and needs are adjusted to – your spray tan is the easiest part of your day” – perfectly represents her client-centric approach.

Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lifestyle

Kristien Surya Jewelry: A New Standard in Affordable Luxury Jewelry

mm

Published

on

Photo credit: Kristien Surya Jewelry

Byline: Sarah Kingston-Powell

Kristien Surya Jewelry combines cultural heritage with contemporary design from its Newport Beach headquarters. Launched in November 2023, the brand draws from Western, Indian, Chinese, and Islamic design elements. The signature pieces include the Hamsa hands collection with natural gemstones and the organically shaped Sunyata series, both crafted in sterling silver, solid 14K, and 18K gold.

“Each piece tells a story of cultural connection through carefully selected materials and meaningful symbolism,” says founder Kristien, who bootstrapped the company as its sole angel investor.

Social Impact Through Accessible Pricing

Despite its recent launch, the brand experienced significant early success, reflecting strong consumer interest. With global shipping and plans to expand its reach, Kristien Surya Jewelry is poised to attract an international audience that values culturally meaningful and socially responsible luxury.

While fine jewelry typically commands premium prices, Kristien Surya offers installment payment options and competitive pricing without compromising materials or craftsmanship.

A portion of sales supports the National Pediatric Cancer Association’s Sunshine Project, which develops non-toxic cancer treatments for children. Proceeds also help fund education and fair wage initiatives for women and children facing economic hardships.

Sustainability and Customization Focus

The brand’s ECO-LOVE Program incorporates lab-grown gems alongside natural stones, addressing growing consumer interest in sustainable luxury goods. Market research from McKinsey indicates that 73% of millennials are willing to spend more on sustainable brands.

“We select natural gemstones and crystals not just for aesthetics, but for their unique properties that promote emotional and spiritual well-being,” Sun explains. Customers can personalize their amulets by choosing specific gemstones, creating individual meaning for each piece.

Market Strategy and Growth

Currently serving North America through its e-commerce platform, Kristien Surya plans to expand to additional online marketplaces. “Our goal is more than about selling jewelry—we’re building a brand that celebrates diverse cultural heritage while making fine jewelry accessible to more people,” says Kristien. The company maintains a strong social media presence on Instagram and Facebook to engage with customers and showcase its cultural influences.

Kristien Surya Jewelry sets itself apart with its focus on cultural inspiration, sustainability, and social impact. Leveraging digital platforms like Instagram and Facebook, the brand aims to foster a vibrant online community. Special promotions, such as Blind Box Gifts for early followers, enhance its engagement strategy.

Design Philosophy and Production

Each collection draws inspiration from specific cultural elements: Western philosophical traditions, Indian spirituality, Chinese harmony concepts, and Islamic artistic patterns. The manufacturing process combines traditional craftsmanship with modern production techniques to maintain quality while achieving competitive pricing.

The Hamsa hands collection features double gemstone settings—an innovation within its price category. Production standards match luxury specifications: all pieces undergo multiple quality control checks and come with authentication certificates.

Future Developments

Kristien Surya plans to introduce new collections quarterly while maintaining its core design philosophy. The company’s near-term objectives include expanding its online presence and developing additional customization options for customers.

The brand recently began developing partnerships with retail locations in major U.S. cities, though specific details remain private. Current data suggests strong market potential for culturally-inspired fine jewelry at accessible price points, particularly among millennial and Gen Z consumers who prioritize meaning and value in their purchases.

Continue Reading

Trending