Business
A Closer Look at Qi Card’s Range of Financial Services

Since starting in 2007, Qi Card has become a significant player in Iraq’s financial services. The Iraqi Electronic Payment Systems and Rafidain Bank founded Qi Card, which has changed how financial services operate in Iraq. It offers a variety of services that have impacted the financial industry.
Biometric ID Cards: Enhancing Security
Qi Card introduced biometric ID cards, setting a new standard for secure transactions in Iraq. These cards use fingerprint-based authentication, which helps prevent fraud and identity theft. Users can access their funds and complete transactions safely and efficiently.
Qi Card’s biometric ID cards have transformed financial inclusion in Iraq. As of 2024, Qi Card serves over twelve million clients, including government employees, pensioners, and private sector workers. Bahaa Abdul Hadi, the founder of Qi Card, said, “Our biometric technology has improved security and enhanced the user experience, making financial services accessible to more Iraqis.”
Comprehensive Mobile Application: Qi Services
Qi Card’s mobile application, Qi Services, is vital to its offerings. The app allows users to check balances, transfer money, and accept payments—all from their smartphones. This easy-to-use platform helps customers manage their finances effortlessly.
One standout feature of the Qi Services app is its integration with Western Union. This partnership makes it easy for users to send money internationally, which is essential for the Iraqi diaspora, as it allows them to send money home quickly and securely.
Salary Distribution and Loan Disbursement
Qi Card is crucial for distributing salaries to government and private sector employees. This service guarantees that employers pay wages on time and securely, reducing the administrative burden on employers and providing employees with a reliable way to receive their pay.
Since 2018, Qi Card has disbursed over $4 billion in loans to more than 800,000 citizens. These loans support small businesses and individuals, contributing to economic growth. The use of multi-biometric identification makes sure that these loan disbursements are secure and accessible.
Strategic Partnerships: Expanding Reach and Capabilities
Qi Card has formed strategic alliances to enhance its service offerings. Its partnership with Asiacell and Digital Zone aims to streamline digital transactions and promote financial inclusion in Iraq. These collaborations combine the strengths of each partner to offer more comprehensive services to users.
In a significant move, Qi Card launched the ‘superQi’ app in partnership with Alipay. This app integrates various financial services, including e-commerce capabilities, making it a one-stop solution for users. Bahaa Abdul Hadi noted, “The ‘superQi’ app marks a significant leap in providing comprehensive, advanced financial services to our users, setting a new standard in the region.”
Commitment to Financial Inclusion
A key goal of Qi Card is to enhance financial inclusion. It provides access to financial services to previously underserved populations, including displaced migrants. Qi Card is filling critical gaps in the financial system, making sure that more Iraqis can participate in the formal economy, and promoting broader economic growth.
Qi Card continues to innovate with products like travel card and credit facilities, which cater to the diverse needs of Iraq’s population and provide tailored solutions that enhance financial accessibility and convenience.
Future Prospects and Industry Impact
Iraq’s fintech sector is expected to grow significantly, with an estimated annual growth rate of 20% for 2024-2025. Qi Card is well-prepared to lead this growth with its strong technological foundation and strategic partnerships. The company’s innovative solutions and comprehensive services will likely attract more users.
While Qi Card has achieved considerable success, challenges remain. Regulatory changes and technological advancements, such as blockchain and AI, present both risks and opportunities. Qi Card’s ability to adapt and innovate will be crucial in navigating these changes and maintaining its leadership in the market.
Qi Card’s range of financial services highlights the company’s innovative spirit and dedication to enhancing financial inclusion in Iraq. Through advanced biometric technology, a comprehensive mobile application, strategic partnerships, and a focus on underserved populations, Qi Card is transforming the financial terrain in Iraq.
As the company continues to grow and evolve, its impact on Iraq’s economy and the global fintech industry will be significant.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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