Lifestyle

Check Out This Instagram Power Couple- Just For Deux

Published

5 years ago

August 28, 2020

Have you checked out this Instagram couple named Just For Deux? The couple behind it is AJ Cartas and Simon Malette. They recently captured the attention of dozens of thousands of people. This same-sex, interracial couple isn’t just a sight to look at, but they are also successful in their ventures, which is what sets them apart. So many things happen behind the scenes with them and it’s not always posing for pictures and buying expensive food.

AJ is the founder of a Social Media Agency of Syzygy Social He is also an influencer, mentor, and speaker. Simon, on the other hand, is a consultant for startups who are looking to fundraise. He is also a Board Members of a multi-million dollar private company. It’s safe to say that this power couple has some notable achievements and are role models for the LGBT community.

AJ is an author and published Startups and Downs in 2019. He talks about his ups and downs while living in Silicon Valley as well as the challenges he faced as a college dropout. He owns a non-profit, Our Damn Time, that advocates for racial, gender, and LGBT equality Simon was a professional athlete that was ranked in the world for ice dancing. We would’ve loved to see him in the winter Olympics!

AJ and Simon both have some very ambitious dreams. AJ wants to continue dominating the social media industry by connecting people through social media and crafting world-class social media campaigns. He credits his minority-led team at Syzygy. He expressed interest in international diplomacy, which he believes the world needs right now. Simon wants to continue to bring climate change into as much discussion as he can because it’s a very serious threat. They both want to continue their advocacy for the LGBT community and work with politicians who will push for progressive policies.

Simon on the other hand also believes in always learning. He feels that respect goes a long way. Winning through persistence is his success formula and always do everything with a purpose.

With these two as visionaries, they have great dreams and goals. They definitely will be a big impact wherever they go. AJ and Simon als credit being there for each other and helping each other grow has been an add on to their successes.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

10 hours ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.