Lifestyle
Challenge To Triumph: Advice To Overcome The Entrepreneur Roller Coaster

The journey of entrepreneurship is fraught with challenges. However, as may be said of any endeavor, success lies not in the attainment of the end-goal, but rather in the mastery of self through the lessons learned along the way.
The hallmark of a true entrepreneur lies in the appreciation of each challenge being a lesson in disguise.
In 2020, as the World began to navigate the Pandemic, renowned Life Coach and celebrated Author Mel Robbins, wrote her latest book, ‘The High Five Habit’. During a recent podcast interview with Jay Shetty, Robbins shared what contributed to the creation of the book:
‘It is about learning to wipe the dust off the mirror between ourselves and our reflection staring back at us’
In March 2020, within the space of 72 hours, Robbins endured a barrage of obstacles: her CBS Daily Broadcast Show was axed, her publishing contract was cancelled and her daughters’ College closed. She felt complete defeat.
Robbins attributes the success of her book to the events of those 72 hours. Had they not transpired as they did, she might never have created ‘The High Five Habit’.
In a recent interview Kendra Davies and Bella Marie Lane, shared their own stories of overcoming adversity to reach success in their businesses.
Kendra Davies: Learn How To Stay In Your Lane
Kendra Davies is one of America’s leading Life Coaches and advisor to Fortune 100 Companies, with the foundation of her work rooted in the science of Positive Psychology.
During times of difficulty, a common default behaviour of high-achieving women is to isolate. At a time when isolation is already amplified by current world circumstances, the result can lead to obsessively focusing on what your competitors are doing, and falsely believing you need to follow suit. Learning how to put your blinkers on and stay in your own lane, was the lesson in disguise waiting for Davies. It enabled her to create a business that has thrived during one of the most challenging times in economic history.
Her biggest piece of advice:
‘Let go of all the ideas of what you thought you needed to look like or act like in order to create success. Comparison creates a prison within the mind, no CEO can operate from that place, let it go and stay in your lane! Define success for yourself and hold yourself to that standard.’
Bella Maree Lane: Fortitude And Faith
Entrepreneurship is a journey of self mastery, where moving through the valleys allows you to relish in the peaks. One of the many pillars to mastery is mentorship. Bella Maree Lane, who has spent the past 2 decades working with World-Class Mentors, has mastered the understanding of when to do the work, and when to outsource support in the pursuit of long lasting change.
Lane is an Australian Heart Wound Healer, and Tantric and Conscious Intimacy Coach, who resides in Southern California. She specializes in the areas of relatability and relationships, two concepts that many have struggled with during extended lockdowns and extenuating external circumstances.
During a recent 12 month mentorship, Lane came to the sobering realization that until now, her life had been missing a deeper level of fortitude and faith. The awakening spurred a level of growth in her business, far beyond anything she had previously experienced.
Her biggest piece of advice:
‘Don’t continually seek and pay “experts” once you have a certain level of expertise yourself. Look for the answers within. Trust yourself and your judgment. This means staying informed, flexible, and committed. Delegate activities not within your wheelhouse. Realize your worth and only do what best amplifies and reflects that.’
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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