Business

CBD Products are Providing the Boost to the Cannabis Industry

Published

5 years ago

November 28, 2019

CBD products on both sides of the Atlantic are growing in popularity and legislators are becoming more friendly toward the sector’s development. US companies like Veritas Farms Inc (OTC: VFRM) are already taking advantage of this trend, proving the potential of CBD market to save the cannabis sector is huge.

Hemp has been known as a medicinal and ornamental plant for thousands of years. However, this does not apply to the broad masses or science. On the contrary, hemp is still frequently mentioned in the same breath as illegal drugs such as THC. For some years now, however, more and more people have known about the active substance cannabidiol (CBD) and its numerous positive properties.

In the meantime, a solid market has established itself, which is constantly growing and has already sold hundreds of millions of dollars in the USA alone. And there is no end in sight – quite the opposite. Only the uncertain legal situation is slowing down the market somewhat.

Like the European authorities, the US Food and Drug Administration (FDA) was initially sceptical about the CBD. However, due to the completely different properties than THC, the FDA now assesses cannabidiol as positive as the EU and a broad market for the dietary supplement has developed on both sides of the Atlantic. In 2018, the CBD market in the USA achieved a total sales volume of USD 367 million. This represents an increase of 40 percent over the previous year. The financial magazine Wallstreet-Online reports conservative estimates that the American CBD market could reach a total volume of 16 billion dollars by 2025.

CBD companies grow fast, just like Veritas Farms Inc

The growth rates of companies specialising in the production and sale of products containing cannabidiol are taking on almost unbelievable dimensions. For example, Veritas Farms Inc (OTC: VFRM), a producer and distributor of high quality full spectrum hemp oil products from Florida founded in 2015, continuously records impressive growth year after year.

According to the company’s announcement of their latest Q3 results, Veritas achieved total revenue of $5,712,085 which is a 347% increase compared to $1,277,914 Year-To-Date 2018. The company’s gross profit went up by 578% to $2,645,905, compared to $390,074 Year-To-Date 2018.

Veritas Farms’ business strategy is what brought them these impressive results. Veritas focuses on delivering high quality products, transparency and honesty. Their customers can check products’ quality anytime on their smartphones, thanks to the QR code packaging system the company released last April.

Honesty and transparency is also what earned the company recently announced deals with Winn-Dixie and Bi-Mart. Their products will be available at over 220 new stores across Florida, South Carolina and the Pacific Northwest.

German market also growing strongly

Financial experts in the Handelsblatt expect a strong increase in sales volumes of CBD-containing products in Germany by 2023. The current volume of 34 million euros is expected to rise to 550 million euros by 2023. The increase in European cultivation areas for special hemp cbd is also impressive. In 2013 the total area under hemp cultivation in Europe was 15,700 hectares, three years later in 2016 it was already 33,000 hectares.

Potential still far from exhausted

The scientific situation seems to be clear: CBD is considered harmless and even an effective alternative to other dietary supplements and active ingredients. The only obstacles to growth – if one can call it that at all in view of the figures mentioned – are still very different legal bases in various countries. A further development of the market could thus be promoted by the establishment of uniform regulations.

It is still a very young market in which the potential is far from exhausted. However, not all countries will be affected by the CBD boom: In Southeast Asia, even the possession of CBD oil with less than 0.2 percent THC can lead to serious criminal consequences.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.